Rising Expenditure On Newborn Care Items Is Fuelling The Growth Of The Market Due To Increased Focus On Infant Health And Premium Product Preferences: Key Factor Driving The Growth In The Baby Pram And Stroller Market

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What Is the Expected Baby Pram And Stroller Market Size During the Forecast Period?_x000D_
In recent times, the baby pram and stroller market has seen sturdy growth. The market, which stands at $4.26 billion in 2024, is projected to rise to $4.52 billion in 2025 with a compound annual growth rate (CAGR) of 6.1%. Factors such as escalating urbanization, the growth of dual-income households, the surge in nuclear families, heightened awareness around child safety norms, and e-commerce platform expansion, have contributed to the growth in the preceding years._x000D_
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The market size for baby prams and strollers is anticipated to significantly surge in the coming years, reaching $5.74 billion by 2029 with a compound annual growth rate (CAGR) of 6.1%. This growth is primarily driven by an increased demand for versatile and transformable strollers, an emphasis on environmentally-friendly baby items, a rise in digitally-integrated strollers, higher birth rates in emerging regions, and development of high-end baby goods. The upcoming trends include a move towards travelling-friendly and compact designs, increased interest in gender-neutral and simplistic styles, focusing on ergonomic and postural supportive features, rising popularity of stroller-bike combinations and modular travel systems, and collaborations between brands and influencers and designers._x000D_
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What Are the High-Growth Segments in the Baby Pram And Stroller Market?_x000D_
The baby pram and stroller market covered in this report is segmented -_x000D_
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1) By Product Type: Lightweight, Standard, All-Terrain, Jogging, Double, Other Products_x000D_
2) By Frame Material: Metallic, Nonmetallic_x000D_
3) By Age Group: 0-6 months, 6-12 months, 12-36 months, Above 36 months_x000D_
4) By Distribution Channel: Hyper markets Or Super markets, Specialty Stores, Online Stores_x000D_
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Subsegments:_x000D_
1) Lightweight Strollers: Umbrella Strollers, Compact Strollers, Travel Systems_x000D_
2) Standard Strollers: Full-Size Strollers, Convertible Strollers_x000D_
3) All-Terrain Strollers: Off-Road Strollers, Outdoor Adventure Strollers_x000D_
4) Jogging Strollers: Three-Wheeled Joggers, Running Strollers With Hand Brakes, Suspension Jogging Strollers_x000D_
5) Double Strollers: Side-By-Side Double Strollers, Tandem Double Strollers, Convertible Double Strollers, Twin Strollers_x000D_
6) Other Products: Car Seat Stroller Combos, Wagon Strollers_x000D_
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What Key Drivers Are Expected to Influence Future Baby Pram And Stroller Market Growth?_x000D_
The baby prams and strollers market is projected to grow due to the escalating expenditure on newborn care items. The drastic increase in this spending can be attributed to parents' burgeoning awareness regarding infant health and safety, leading to a preference for products that guarantee their child's comfort and welfare. Such growth in spending bolsters the baby pram and stroller market by fueling demand for superior quality, versatile products that focus on safety, comfort and convenience for both parents and their newborns. This pattern stimulates innovation in stroller designs, resulting in more flexibility, and augmented functionality that caters to the needs of contemporary families. For example, in July 2024, First Focus, a US bipartisan advocacy organization committed to prioritizing children and families in federal policy and budgeting decisions, reported that US federal expenditure on children aged 0-3 years amounted to roughly $50.7 billion in 2024. This funding is anticipated to surge to $55 billion in the fiscal year 2025. Consequently, the heightened spending on newborn care items is stimulating the growth of the baby pram and stroller market._x000D_
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Which Companies Hold the Largest Share Across Different Baby Pram And Stroller Market Segments?_x000D_
Major companies operating in the baby pram and stroller market are Aprica Kasai Corporation, Graco Children's Products Inc., Dorel Industries Inc., Goodbaby International Holdings Limited, Stokke AS, Artsana S.p.A., Maclaren Group Ltd., Bugaboo International B.V., Evenflo Company Inc., Baby Jogger LLC, Phil & Teds Limited, Combi Corporation, Joie Baby Ltd., Peg Perego S.p.A., ABC Design GmbH, Britax Child Safety Inc., Mamas & Papas Ltd., Silver Cross (UK) Ltd., UPPAbaby, Hauck GmbH & Co. KG, Inglesina Baby S.p.A., Emmaljunga AB, Joovy Inc._x000D_
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What Trends Are Driving Growth in The Baby Pram And Stroller Market?_x000D_
Leading businesses in the baby prams and strollers market are zeroing in on the development of innovative items, like luxury baby strollers to cater to the demand and elevate the comfort and convenience levels for both parents and babies. These luxury baby strollers are posh, high-end strollers fashioned out of superior materials with state-of-the-art features, and elegant aesthetics. For instance, in March 2025, Automobili Lamborghini S.p.A., a luxury lifestyle manufacturer based in Italy, in partnership with Silver Cross, a high-end nursery company from the UK, introduced the Reef AL Arancio, a limited-edition. This unique model fuses the iconic design elements of Lamborghini with the specialist luxury stroller making skills of Silver Cross to create top-tier baby products. It boasts of superior quality materials such as Italian leather, all-terrain suspension, and a high-functioning chassis._x000D_
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What Are the Emerging Geographies for The Baby Pram And Stroller Market Growth?_x000D_
North America was the largest region in the baby pram and stroller market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby pram and stroller market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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Frequently Asked Questions:_x000D_
1. What Is the Market Size and Growth Rate of the Baby Pram And Stroller Market?_x000D_
2. What is the CAGR expected in the Baby Pram And Stroller Market?_x000D_
3. What Are the Key Innovations Transforming the Baby Pram And Stroller Industry?_x000D_
4. Which Region Is Leading the Baby Pram And Stroller Market?_x000D_
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Why This Report Matters:_x000D_
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