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Evolving Market Trends In The Vitamin and Minerals Industry: Growing Consumer Shift To Organic Supplements A Notable Trend In The Vitamins And Mineral Supplement Market
Vitamin and Minerals Market
What Is the Projected Growth of the Vitamin and Minerals Market?
The vitamin and minerals market has seen a decline in recent years. It is expected to decrease from $24.01 billion in 2024 to $23.29 billion in 2025, at a compound annual growth rate (CAGR) of -3.0%. The decline is attributed to stricter regulations on health supplements, economic downturns, supply chain disruptions, and shifting consumer preferences.
The vitamin and minerals market is expected to experience significant growth, reaching $29.89 billion by 2029 with a CAGR of 6.4%. This growth is driven by the rise of plant-based and specialized diets, a greater emphasis on immune health, healthcare management for the aging population, focus on women's health and prenatal nutrition, and the increasing demand for personalized nutrition and wellness. Key trends during this period include the development of innovative delivery methods, clean and natural product labels, growth in the nutricosmetics sector, supplements tailored to specific age groups, and nutrition for sports and fitness.
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What Are the Different Vitamin and Minerals Market Segments?
The vitamin and minerals market covered in this report is segmented -
1) By Type: Multivitamin, Single Vitamin, Multi Mineral, Single Mineral
2) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications
3) By Distribution Channel: Pharmacies And Drug Stores, Super markets And Hyper markets, Online Channels
4) By End-User: Adults, Geriatric, Pregnant Women, Children, Infants
Subsegments:
1) By Multivitamin: Tablet Or Capsule Multivitamins, Powder Multivitamins, gummie*s** Multivitamins
2) By Single Vitamin: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K
3) By Multi Mineral: Calcium And Magnesium, Iron And Zinc, Combination Mineral Formulas
4) By Single Mineral: Calcium, Iron, Magnesium, Zinc, Potassium
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What Are the Primary Drivers Shaping the Vitamin and Minerals Market?
The growing use of dietary supplements in daily life is driving the growth of the vitamin and mineral supplement market. Supplements with micronutrients such as vitamins C and D, zinc, and omega fatty acids are widely recognized for supporting immune function. For instance, during the COVID-19 pandemic, various food products aimed at improving immunity, such as high-protein and fibrous foods, were developed. dietary supplement* companies like Avida Health in Singapore launched functional foods designed to boost children's immunity. The widespread incorporation of dietary supplements into everyday life is expected to further fuel the growth of the vitamin and mineral supplement market.
Which Companies Are Leading in the Vitamin and Minerals Market?
Major companies operating in the vitamin and minerals market include Pfizer Limited, BASF Aktiengesellschaft., Bayer AG, Abbott Laboratories, Glaxosmithkline PLC, Suntory Holdings Ltd, Otsuka Holdings Co. Ltd, Daiichi Sankyo Company Limited, AMWAY India Enterprises Pvt. Ltd, Salus Haus, Nestle Health Science, Lonza Group, Eisai Co. Ltd., Glanbia PLC, DuPont Nutrition & Health, CSPC Pharmaceutical Group, The Bountiful Company, JamiesonWellness Inc, Pharmavite LLC., Nature's Bounty Co., Sanofi India Limited, General Nutrition Centers Inc., General Nutrition CentersInc., Puritan's Pride, CCMP Capital, Webber NaturalsPharmaceuticals Ltd., Webber Naturals, DSM Nutritional Products AG, Hainan Yangshengtang, Hainan Yangshengtang, Archer Daniels Midland, Cargill Incorporated, Glanbia Nutritionals, Herbalife Nutrition Ltd., Naturex (Part of Givaudan), NOW Health Group, Probiotics International Ltd, Vitabiotics Ltd.
What Trends Are Driving Growth in The Vitamin and Minerals Market?
Consumer preference for organic supplements is a prominent trend in the vitamins and mineral supplement market. For example, according to the United States Department of Agriculture, in August 2024, consumer demand for organic products in the U.S. reached over $69 billion in 2023, accounting for about 4% of overall food sales in the country. Many small and medium enterprises are now promoting plant-based products, and the trend for organic food supplements has been accelerated by the COVID-19 pandemic.
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What Are the Top Revenue-Generating Geographies in the Vitamin and Minerals Market?
The countries covered in the vitamin and minerals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Vitamin and Minerals Market?
2. What is the CAGR expected in the Vitamin and Minerals Market?
3. What Are the Key Innovations Transforming the Vitamin and Minerals Industry?
4. Which Region Is Leading the Vitamin and Minerals Market?
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