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Outdoor Advertising Market to Reach USD 43.56 Billion by 2034, Growing at 5.2% CAGR

06-10-2025 08:02 AM CET | IT, New Media & Software

Press release from: Polaris Market Research & Consulting

Outdoor Advertising Market

Outdoor Advertising Market

Outdoor Advertising Market:

The outdoor advertising market is projected to be valued at USD 26.30 billion in 2024. It is anticipated to grow to USD 43.56 billion by 2034, reflecting a compound annual growth rate of 5.2% between 2025 and 2034.

Market Overview:

Outdoor advertising is promotional messages displayed in public spaces, such as billboards, transit ads, posters, and digital screens. It targets a broad audience by capturing the attention of people while they are outside their homes, making it an effective way to increase brand visibility and reach.

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Crucial Growth Factors:

Rising Public Mobility:

With more people commuting, traveling, and participating in outdoor activities, exposure to outdoor advertising significantly increases. This rise in public movement allows outdoor ads to reach a wider and more diverse audience, boosting their effectiveness and solidifying outdoor advertising as a key element in marketing strategies.

Technological Advancements:

Digital out-of-home (DOOH) advertising utilizes digital screens to present dynamic and interactive content, providing more flexibility and engagement than traditional static billboards. The capability to update content remotely, deliver targeted ads based on time and location, and include interactive features significantly improves the impact of outdoor advertising campaigns.

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Key Companies:

• Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor)
• Daktronics, Inc.
• Focus Media Information Technology Co., Ltd.
• JCDecaux S.A.
• Lamar Advertising Company
• NEC Corporation
• Outfront Media Inc.
• Samsung Electronics Co., Ltd.
• Ströer SE & Co. KGaA

The market's competitive landscape features both large multinational corporations and smaller regional companies. Some of the leading players currently active in the outdoor advertising market include:

Leading Regions:

North America holds the largest market share, driven by its well-established advertising infrastructure, substantial advertising spending, and early adoption of diverse outdoor advertising formats.

The outdoor advertising market in Asia Pacific is experiencing the highest growth rate, driven by rapid urbanization, rising disposable incomes, and an expanding consumer base in countries such as China and India. Additionally, significant investments in infrastructure development, such as transportation and smart city projects, are creating increased opportunities for outdoor advertising in the region.

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Market Segmentation:

By Type Outlook (Revenue - USD Billion, 2020-2034)

• Traditional Outdoor Advertising
• Digital Outdoor Advertising

By Product Outlook (Revenue - USD Billion, 2020-2034)
• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

By End-use Outlook (Revenue - USD Billion, 2020-2034)

• BFSI
• Retail & Consumer Goods
• Business & Consumer Services
• Healthcare
• Manufacturing
• Transportation & Mobility
• Energy & Utility
• Trading & Warehousing
• Media & Entertainment
• Hospitality

By Regional Outlook (Revenue - USD Billion, 2020-2034)

• North America
o US
o Canada

• Europe
o Germany
o France
o UK
o Italy
o Spain
o Netherlands
o Russia
o Rest of Europe

• Asia Pacific
o China
o Japan
o India
o Malaysia
o Suth Korea
o Indnesia
o Australia
o Vietnam
o Rest of Asia Pacific

• Middle East & Africa
o Saudi Arabia
o UAE
o Israel
o Suth Africa
o Rest of Middle East & Africa

• Latin America
o Mexic
o Brazil
o Argentina
o Rest of Latin America

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Outdoor Advertising Market Report Highlights:

By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.

By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.

By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.

North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.

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About Polaris Market Research & Consulting, Inc:
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.

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