Press release
Outdoor Advertising Market to Reach USD 43.56 Billion by 2034, Growing at 5.2% CAGR
Outdoor Advertising Market
The outdoor advertising market is projected to be valued at USD 26.30 billion in 2024. It is anticipated to grow to USD 43.56 billion by 2034, reflecting a compound annual growth rate of 5.2% between 2025 and 2034.
Market Overview:
Outdoor advertising is promotional messages displayed in public spaces, such as billboards, transit ads, posters, and digital screens. It targets a broad audience by capturing the attention of people while they are outside their homes, making it an effective way to increase brand visibility and reach.
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Crucial Growth Factors:
Rising Public Mobility:
With more people commuting, traveling, and participating in outdoor activities, exposure to outdoor advertising significantly increases. This rise in public movement allows outdoor ads to reach a wider and more diverse audience, boosting their effectiveness and solidifying outdoor advertising as a key element in marketing strategies.
Technological Advancements:
Digital out-of-home (DOOH) advertising utilizes digital screens to present dynamic and interactive content, providing more flexibility and engagement than traditional static billboards. The capability to update content remotely, deliver targeted ads based on time and location, and include interactive features significantly improves the impact of outdoor advertising campaigns.
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Key Companies:
• Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor)
• Daktronics, Inc.
• Focus Media Information Technology Co., Ltd.
• JCDecaux S.A.
• Lamar Advertising Company
• NEC Corporation
• Outfront Media Inc.
• Samsung Electronics Co., Ltd.
• Ströer SE & Co. KGaA
The market's competitive landscape features both large multinational corporations and smaller regional companies. Some of the leading players currently active in the outdoor advertising market include:
Leading Regions:
North America holds the largest market share, driven by its well-established advertising infrastructure, substantial advertising spending, and early adoption of diverse outdoor advertising formats.
The outdoor advertising market in Asia Pacific is experiencing the highest growth rate, driven by rapid urbanization, rising disposable incomes, and an expanding consumer base in countries such as China and India. Additionally, significant investments in infrastructure development, such as transportation and smart city projects, are creating increased opportunities for outdoor advertising in the region.
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Market Segmentation:
By Type Outlook (Revenue - USD Billion, 2020-2034)
• Traditional Outdoor Advertising
• Digital Outdoor Advertising
By Product Outlook (Revenue - USD Billion, 2020-2034)
• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others
By End-use Outlook (Revenue - USD Billion, 2020-2034)
• BFSI
• Retail & Consumer Goods
• Business & Consumer Services
• Healthcare
• Manufacturing
• Transportation & Mobility
• Energy & Utility
• Trading & Warehousing
• Media & Entertainment
• Hospitality
By Regional Outlook (Revenue - USD Billion, 2020-2034)
• North America
o US
o Canada
• Europe
o Germany
o France
o UK
o Italy
o Spain
o Netherlands
o Russia
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o Malaysia
o Suth Korea
o Indnesia
o Australia
o Vietnam
o Rest of Asia Pacific
• Middle East & Africa
o Saudi Arabia
o UAE
o Israel
o Suth Africa
o Rest of Middle East & Africa
• Latin America
o Mexic
o Brazil
o Argentina
o Rest of Latin America
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Outdoor Advertising Market Report Highlights:
By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.
By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.
By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.
North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.
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Summary
This report studies the global Outdoor Advertising market, analyzes and researches the Outdoor Advertising development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like
JCDecaux Group
Clear Channel Outdoor
Lamar Advertising
CBS Corporation
Str?er Media AG
Adams Outdoor Advertising
AdSpace Networks
AirMedia
APN Outdoor
Burkhart Advertising
Click here for a sample report @ https://www.wiseguyreports.com/sample-request/1186751-global-outdoor-advertising-market-size-status-and-forecast-2022
Market segment by…
