Press release
The Rise Of E-Sports Fueling The Growth Of The Market Due To Increasing Demand For High-Performance Consoles Among Competitive And Casual Gamers: A Significant Driver Propelling The Gaming Console Rental Services Market In 2025
Gaming Console Rental Services
What Is the Gaming Console Rental Services Market Size and Projected Growth Rate?
The market size of rental services for gaming consoles has seen a swift expansion in the recent past. The market, which was valued at $2.08 billion in 2024, is projected to escalate to $2.33 billion in 2025, showcasing a compound annual growth rate (CAGR) of 11.7%. The phenomenal growth during the historic period is a result of the surging demand for economical gaming alternatives, growing admiration for gaming among the younger generation, increase in temporary amusement requirements, amplified internet accessibility, and a surge in the frequency of gaming events and parties.
Expectations are high for the gaming console rental services market, which is forecasted to expand rapidly in the coming years. By 2029, the market size will have grown to $3.58 billion, with a compound annual growth rate (CAGR) of 11.4%. The predicted increase during the forecast period can largely be ascribed to growing recognition of rental services on online platforms, the burgeoning interest in social and multiplayer gaming, a surge in temporary usage for parties and events, a rise in the adoption of eco-friendly sharing economy models, and growing accessibility of subscription-based rental models. Significant trends in the forecast period encompass progressing cloud gaming and streaming technology, cutting-edge rental platforms with easy-to-use interfaces, inventive subscription-based rental models, AI integration for personalized rental suggestions, and mobile app integration for straightforward booking and tracking.
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What Are the Major Segments in the Gaming Console Rental Services Market?
The gaming console rental services market covered in this report is segmented -
1) By Console Type: PlayStation, Xbox, Nintendo, Other Console Types
2) By Game Library Type: New Releases, Classic Games, Exclusive Titles, Multiplayer Options
3) By Rental Model: Online Rental Services, In-Store Rental Options, Subscription-Based Rentals, Pay-Per-Use Rentals
4) By Rental Duration: Short-Term Rentals, Long-Term Rentals, Single-Day Rentals, Weekend Packages
5) By Target Audience: Individual Gamers, Families, Corporate Clients
Subsegments:
1) PlayStation: PlayStation 5 (PS5), PlayStation 4 (PS4), PlayStation Virtual Reality (VR), PlayStation Slim Or Pro Editions
2) By Xbox: Xbox Series X, Xbox Series S, Xbox One, Xbox One X Or One S
3) By Nintendo: Nintendo Switch, Nintendo Switch Organic Light-Emitting Diode (OLED), Nintendo Switch Lite, Nintendo Wii Or Wii U
4) By Other Console Types: Steam Deck, NVIDIA Shield, SEGA Genesis Mini, Atari Video Computer Systems (VCS), Retro Or Classic Consoles
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What Are The Driving Gaming Console Rental Services Market Evolution?
The surge in e-sports is poised to drive the expansion of the gaming console rental services market. Organised video game competitions, known as e-sports, are gaining popularity due to the increase in online viewership, which is drawing in larger audiences, enhancing sponsorship and investment. This growing interest in e-sports piques curiosity in high-performance gaming, leading more individuals to opt for top-tier consoles. Rental services profit by providing access at a reduced cost, appealing to both regular gamers and e-sport aficionados. For example, Esports News UK, a British digital news outlet, reported in May 2024 that revenues from UK gaming events and venues saw a massive 140% year-on-year increase, jumping from £4.35 ($4.66) million in 2022 to £10.3 ($11.05) million in 2023. Therefore, it can be concluded that the emergence and growth of e-sports industry is contributing to the rise of the gaming console rental services market.
Which Firms Dominate The Gaming Console Rental Services Market Segments?
Major companies operating in the gaming console rental services market are Aaron's LLC, Rent-A-Center Inc., Mr Rental Australia Pty Ltd., Rent One LLC, Grover Group GmbH, GameFly Inc., Rent The Roo Pty Ltd, Premier Rental-Purchase LLC, Rent4Keeps Pty Ltd, SharePal, Boomerang Rentals Ltd., IndianRenters.com, Fully Loaded Electronics LLC, Abbey Road Entertainment Inc., Hughes Electrical Ltd, Etech Rentals LLC, Fat Llama Ltd., Rentit4Me India Pvt. Ltd., CarnivalGuru, Craving For Gaming, Gearbooker B.V., Game Wagon India.
What Trends Are Expected to Dominate the Gaming Console Rental Services Market in the Next 5 Years?
Top companies in the gaming console leasing market are focussing on creating sophisticated solutions such as physical discs and videogame rental services to meet the growing needs for affordable and adaptable entertainment options. Physical discs and video game rental services allow consumers to borrow games for a finite duration, giving them the chance to experience various titles without having to purchase them. This presents a more economical method to try out new games or indulge in gaming without having to acquire every title. For instance, GEO, a Japan-based corporation known for its rental services, introduced a PlayStation 5 rental service in April 2025 due to a slump in CD and DVD rental sales and an increase in the cost of PS5 in Japan. The service rapidly became popular, with 200 of GEO's 400 outlets reporting maximum rental capacity after just one month. Customers can hire a PS5 for eight days at a cost of 980 JPY ($6.90 USD) or extend the rental period to 15 days for 1,780 JPY ($12.50 USD). The service operates on a factory reset basis, thereby ensuring that no saved information is transferred between rentals. GEO's lease model provides lower-priced access to high-cost consoles and has been successful throughout Japan.
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Which Is The Largest Region In The Gaming Console Rental Services Market?
North America was the largest region in the gaming console rental services market in 2024. The regions covered in the gaming console rental services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Gaming Console Rental Services Market?
2. What is the CAGR expected in the Gaming Console Rental Services Market?
3. What Are the Key Innovations Transforming the Gaming Console Rental Services Industry?
4. Which Region Is Leading the Gaming Console Rental Services Market?
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