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Global Whisky Market Outlook 2025-2034: Trends, Innovations, And Future Outlook

06-09-2025 02:40 PM CET | Food & Beverage

Press release from: The Business Research Company

Whisky

Whisky

"The Whisky Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Whisky Market Size Expected to Be by 2034?
The whiskey market size has grown steadily in recent years. It will increase from $68.37 billion in 2024 to $71.66 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth can be attributed to cultural and lifestyle trends, globalization and international trade, the premiumization of products, luxury branding, traditional craftsmanship, and innovations in flavors and blends.

The whiskey market will grow steadily to $85.62 billion in 2029 at a CAGR of 4.6%. Growth is attributed to developing markets, online sales, new ingredient exploration, sustainability efforts, and collector interest. Trends include blending with other spirits, limited editions, cask strength appeal, DTC platforms, and storytelling linked to heritage.

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What Are the Emerging Segments Within the Whisky Market?
The whisky market covered in this report is segmented -

1) By Type: Alcoholic Whisky, Non- Alcoholic Whisky
2) By Flavor: Unflavored, Flavored
3) By Sales Channel: B2B (business-to-business), B2C (business-to-consumer)

Subsegments:
1) By Alcoholic Whisky: Scotch Whisky, Irish Whiskey, American Whiskey, Canadian Whisky, Japanese Whisky, Single Malt Whisky, Blended Whisky
2) By Non-Alcoholic Whisky: Whisky-Flavored Non-Alcoholic Beverages, Alcohol-Free Whisky Alternatives, Whisky-Infused Soft Drinks

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What Long-Term Drivers Are Shaping Whisky Market Trends?
The growing consumption of whisky is expected to propel the whisky market. Whisky is valued not only for its rich flavor but also for its health benefits, such as reducing the risk of heart disease and improving cognitive function. In 2021, U.S. whisky exports increased by 32%, reflecting the growing demand for whisky, which is expected to continue driving market growth.

Who Are the Top Competitors in Key Whisky Market Segments?
Major companies operating in the whisky market include Diageo plc, Bacardi Limited, William Grant & Sons Ltd., The Edrington Group Limited, Beam Suntory Inc., Brown-Forman Corporation, Whyte & Mackay Limited, Inver House Distillers Limited, LVMH Moët Hennessy Louis Vuitton SE, Loch Lomond Distillery Company Limited, Asahi Group Holdings Ltd., Pernod Ricard SA, La Martiniquaise Co., Belvedere SA, Allied Blenders and Distillers Pvt Ltd., Red Brick Brewing Company LLC, Suntory Beverage & Food Limited, Constellation Brands Inc., Heaven Hill Distilleries Inc., Canadian Mist Distillery Ltd., Forty Creek Distillery Ltd., Glenora Distillers International Ltd., Hood River Distillers Inc., Pemberton Distillery Inc., Corby Distilleries Limited, Sazerac Company Inc., Tomintoul Distillery Ltd., Tormore Grain Scotch Whisky, The English Whisky Co. Ltd., Sacred Spirits Company Ltd., Bimber Distillery Ltd., East London Liquor Company Limited, Cotswolds Distillery Ltd., The Lakes Whiskymakers Ltd., Oxford Rye Whisky Ltd., Ole Smoky Distillery LLC, McCormick Distilling Company, Clifford Distilling LLC, Archie Rose Distilling Co. Pty Ltd., Hellyers Road Distillery Pty Ltd., Hoochery Distillery Pty Ltd., Lark Distillery Pty Ltd., Timboon Railway Shed Distillery Pty Ltd., Kirin Holdings Company Limited

What Trends Are Expected to Dominate the Whisky Market in the Next 5 Years?
Product innovation is a key trend driving the whisky market, with companies introducing new and innovative products to maintain their competitive edge. Innovation plays a crucial role in attracting younger consumers to whisky. For example, in October 2022, Allied Blenders and Distillers Ltd., an India-based alcohol company, launched two innovative whiskies: Srishti Premium Whisky, a blend of rare scotch malts and Indian grain spirits with curcumin, and Sterling Reserve B7 Whisky Cola Mix, an award-winning whisky blend infused with cola.

Get the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/report/whisky-global-market-report

Which Regions Are Becoming Hubs for Whisky Market Innovation?
The countries covered in the whisky market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Whisky Market?
2. What is the CAGR expected in the Whisky Market?
3. What Are the Key Innovations Transforming the Whisky Industry?
4. Which Region Is Leading the Whisky Market?

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Learn More About The Business Research Company
The Business Research Company provides in-depth research and insights through a vast collection of 15,000+ reports spanning 27 industries and over 60 geographies. Backed by 1,500,000 datasets, extensive secondary research, and expert insights from industry leaders, we equip you with the knowledge needed to stay ahead in the market.

Our flagship offering, the Global Market Model, is a leading market intelligence platform that delivers comprehensive and up-to-date forecasts to support strategic decision-making.

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