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GPS Tracking Device Market Set to Surge to USD 7.4 Billion by 2031 Backed by Rising Demand for Fleet Management Solutions

06-09-2025 09:37 AM CET | IT, New Media & Software

Press release from: Transparency Market Research

GPS Tracking Device Market

GPS Tracking Device Market

The global GPS tracking device market is witnessing rapid expansion, fueled by the increasing need for real-time location tracking and navigation across various sectors. These devices are extensively used in fleet management, asset monitoring, personal tracking, and security systems. Growth is propelled by continuous advancements in GPS technology, widespread integration of IoT solutions, and the rising demand for streamlined logistics and transportation management.

The GPS tracking device market is expected to reach a valuation of USD 7.4 billion by 2031, expanding at a robust CAGR of 11.9% during the forecast period from 2023 to 2031. This growth is driven by increasing demand for advanced fleet management solutions, enhanced asset tracking capabilities, and the rising adoption of connected devices powered by IoT technologies.

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Key players in the GPS tracking device market include:
• ArusNavi
• AT&T Inc.
• ATrack Technology Inc.
• CalAmp Corp.
• Geotab Inc.
• GPS Insight
• Meitrack Group
• Navtelecom, LLC
• Queclink Wireless Solutions Co., Ltd.
• Ruptela
• Sensata Technologies Inc
• Shenzhen Eelink Communication Technology Co. Ltd.
• Sierra Wireless, Inc.
• Trackimo

Market Segmentation

The market can be segmented based on the following factors:

Type
• Standalone Trackers
• OBD Devices
• Advanced Trackers
• Deployment
• Commercial Vehicles
• Cargo & Containers

Application
• Fleet Management
• Asset Management
• Others (Personal Tracking, Waste & Recycling
Management, etc.)
• Industry Vertical
• Transportation & Logistics
• Aerospace & Defense
• Government
• Oil & Gas
• Construction
• Metals & Mining
• BFSI

Regional Analysis
• North America: Leading the market due to high demand for vehicle tracking, regulatory mandates, and technological advancements.
• Europe: Strong market presence due to fleet management adoption in logistics and public transport sectors.
• Asia-Pacific: Rapid growth driven by increasing e-commerce, industrial expansion, and governmental regulations for vehicle tracking in countries like India and China.
• Latin America & Middle East & Africa: Emerging markets with significant growth potential due to improved connectivity and increasing awareness.

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Market Drivers
• Rising adoption of GPS tracking in fleet and asset management.
• Growing concerns regarding vehicle security and safety.
• Increasing demand for real-time tracking solutions in logistics and transportation.
• Technological advancements in GPS and satellite tracking.
• Government regulations mandating vehicle tracking.

Market Challenges

• High initial investment costs for advanced GPS tracking devices.
• Privacy concerns associated with continuous tracking.
• Dependence on stable network connectivity for real-time tracking.
• Potential cybersecurity threats in connected GPS devices.
Market Trends
• Integration of AI and IoT for enhanced tracking capabilities.
• Expansion of 5G networks to improve real-time tracking accuracy.
• Adoption of wearable GPS trackers for personal safety and healthcare applications.
• Growth of subscription-based GPS tracking services.
• Development of compact and power-efficient GPS devices.

Future Outlook
The GPS tracking device market is expected to witness continuous advancements with the integration of AI, machine learning, and enhanced connectivity solutions. The increasing use of GPS technology in smart cities, autonomous vehicles, and industrial applications will further boost market expansion. Moreover, rising concerns regarding asset security and theft prevention will continue to drive demand for sophisticated GPS tracking solutions.

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Recent Developments
• Garmin Ltd. launched new AI-powered tracking solutions for logistics companies.
• Verizon Communications Inc. expanded its IoT-based fleet tracking services.
• TomTom International BV partnered with automakers to enhance in-car navigation systems.
• CalAmp Corp. introduced ultra-compact GPS trackers with extended battery life.

Conclusion
The GPS tracking device market is experiencing strong growth, fueled by advancements in technology and increasing adoption across various industries. While challenges such as cybersecurity threats and high costs persist, the integration of AI, IoT, and 5G is expected to create new growth opportunities. As companies invest in R&D and expand their global presence, the market will continue to evolve, catering to the growing demand for real-time tracking and security solutions.

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About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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Transparency Market Research Inc.
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Website: https://www.transparencymarketresearch.com
Email: sales@transparencymarketresearch.com

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