Press release
Sustainable Packaging Boosts Liquid Cartons Market to US$ 28.9 Bn by 2033 - Persistence Market Research
The global liquid packaging cartons market is witnessing robust growth, driven by increasing demand for sustainable, user-friendly, and attractive packaging solutions. As consumers, especially younger demographics, turn toward eco-conscious purchasing decisions, the shift from traditional plastic containers to liquid cartons is accelerating. The market is expected to grow from US$ 17,595.7 million in 2023 to US$ 28,935.7 million by 2033, registering a CAGR of approximately 5.1% during the forecast period.Europe holds the lion's share in the global market, thanks to its strong emphasis on sustainability and circular economy initiatives. Countries like Germany, Sweden, and the Netherlands are leading the movement due to stringent packaging waste regulations and an active base of environmentally-aware consumers. Meanwhile, the beverages segment continues to dominate by end use, supported by growing global consumption of milk, juices, and plant-based drinks.
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➤ Key Highlights from the Report
➤ The global market is projected to reach US$ 28.9 Bn by 2033, from US$ 17.6 Bn in 2023.
➤ The top three countries account for a collective 34% of global market share.
➤ Beverage packaging continues to be the leading segment in the market.
➤ Europe is the most dominant region, driven by eco-friendly initiatives.
➤ Paperboard cartons are gaining preference due to their biodegradability.
➤ Increasing youth demand for aesthetic and convenient packaging fuels growth.
Market Segmentation
The liquid packaging cartons market is segmented primarily by product type, which includes gable top cartons, brick cartons, and shaped cartons. Brick cartons remain the most popular, particularly for long shelf-life dairy and juice products. Their rectangular shape allows for efficient stacking and transportation, offering practical benefits to manufacturers and retailers alike.
Segmentation by end-use highlights three dominant sectors: dairy products, non-carbonated soft drinks, and liquid foods like soups and sauces. Among these, the dairy segment holds a leading share due to high daily consumption and the need for aseptic, light-blocking packaging. The non-carbonated beverages segment is also showing strong momentum, particularly in health-conscious markets where plant-based drinks are on the rise.
Regional Insights
In Europe, the liquid packaging cartons market thrives on strict environmental regulations and strong recycling infrastructure. Countries like Sweden and Germany are pioneers in replacing plastic with sustainable paperboard cartons.
Asia Pacific, led by China and India, is showing rapid growth due to increasing urbanization, rising health awareness, and expanding middle-class populations. These trends are pushing demand for hygienic and convenient liquid food packaging across the region.
Market Drivers
One of the primary drivers is the shift toward sustainable and recyclable packaging materials. With mounting pressure from governments and environmental organizations, many companies are transitioning away from plastic to paper-based cartons. Additionally, consumers' rising interest in health drinks, plant-based beverages, and ready-to-drink liquids supports this trend.
Market Restraints
However, high initial investment costs in production and filling equipment for liquid cartons pose a challenge, especially for small and medium enterprises (SMEs). Furthermore, the limited shelf-life of certain products in paperboard cartons, unless aseptically processed, can restrict adoption for some applications.
Market Opportunities
Emerging markets in Latin America and Southeast Asia present significant untapped opportunities. As infrastructure improves and awareness around sustainable consumption rises, manufacturers can capitalize on first-mover advantages. Additionally, technological advancements in smart and intelligent packaging open new pathways for enhancing consumer engagement and brand differentiation.
📌 Frequently Asked Questions
➤ How Big is the Liquid Packaging Cartons Market in 2023?
➤ Who are the Key Players in the Global Market for Liquid Packaging Cartons?
➤ What is the Projected Growth Rate of the Liquid Packaging Cartons Market?
➤ What is the Market Forecast for Liquid Packaging Cartons for 2032?
➤ Which Region is Estimated to Dominate the Liquid Packaging Cartons Industry through the Forecast Period?
🏢 Company Insights
✦ Tetra Pak International S.A.
✦ SIG Combibloc Group AG
✦ Elopak ASA
✦ Nippon Paper Industries Co., Ltd.
✦ Greatview Aseptic Packaging Co., Ltd.
✦ Evergreen Packaging LLC
✦ Refresco Group B.V.
✦ Mondi Group
✦ IPI S.r.l.
✦ BillerudKorsnäs AB
■ In 2023, Tetra Pak launched a new range of carbon-neutral cartons made from 100% renewable resources.
■ Elopak partnered with Natura FoodTech to expand its eco-packaging solutions into the Southeast Asian market.
Conclusion
The liquid packaging cartons market is positioned for steady growth over the next decade, bolstered by rising environmental awareness, increasing demand for functional beverages, and technological innovations in carton design. With Europe leading the charge and Asia Pacific following close behind, industry players have abundant opportunities to innovate, scale, and deliver eco-friendly solutions to meet global consumption needs.
As sustainability takes center stage, the packaging industry's future clearly lies in renewable, recyclable, and resource-efficient solutions. Brands that embrace this shift early on will not only benefit from regulatory compliance but also earn long-term loyalty from environmentally-conscious consumers.
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About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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