Global Toys Market Report 2025: Size Projected USD 196.3 Billion, CAGR of 6.2% by 2033

According to the latest report by IMARC Group, titled "Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global toys market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

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Global Toys Market Dynamics:

The toys industry is one of the most active and alive among the industries since it strives for innovation with the utmost coping with the play and developmental requirements of children and adults at all ages. The constant integration of technology, changing preferences among consumers, as well as the competition among manufacturers, retailers, and service providers, all contribute toward growth opportunities for the industry.

Digital Integration and Smart Play:

The toys industry is under rapid change due to the ever-increasing influence of digital technology. Smart toys being equipped with AI, AR, and IoT are changing the conventional methods of playing. These more advanced toys provide greater interactivity and integration with the gadgets available. For instance, toys equipped with AR features not only allow physical interaction but also provide virtual content, thus helping children elevate their imagination.

Continuous improvements in sensor technology, voice recognition, apps creation, and the internet allow toy makers to develop smart toys that are captivating and enhance children's engagement levels. Like other digital devices, the evolution of online gaming and virtual platforms do not have to be seen purely as competition for basic toy manufacturers because they also offer opportunities for making supplementary toys to help in the transference of digital amusement into reality and capture the attention of a new generation.

Evolving Consumer Preferences Towards Educational and STEM Toys:

An emerging driver for the global toys market is the change of preferences revolving around educational and STEM toys which parents seem to prioritize more as compared to other toys. Caregivers seem to understand the importance of the role that play has in the cognitive development, critical thinking, problem-solving, and creation skills that a child learns and utilizes during childhood and adulthood.

That is why there is a growing demand for toys that go beyond mere entertainment and contribute to learning during a child's development. Manufacturers are responding to this by improving building sets, puzzles, and science kits that are imbued with educational content and active learning. This creates a strong niche in the market for toys that aid in development, especially for those parents who do not want to waste money on irrelevant necessities and sustain their demand in the market.

The Power of Nostalgia and Licensed Merchandise:

The global toys market sustains growth due to the lasting impact of nostalgia and nostalgia-driven merchandise. The phenomenon of "kidults" is driving the resurgence of classic toy brands and characters. Adult consumers claiming these toys as their own are now buying them for their children, which is why the toys are experiencing a resurgence.

This is characterized by the relaunch of vintage toys, collections inspired by retro themes, and collaborations that appeal to people of different ages. At the same time, licensing contracts with popular movies, TV shows, comics, and video games soar in popularity, further fueling sales of character-based action figures, dolls, and associated playsets. These partnerships capitalize on established fan bases and broad marketing efforts, inciting large-scale demand during the release window of major media, something that maintains and reinforces its position in the toy industry.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:

• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd.

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Global Toys Market Trends:

The toy market is undergoing several notable changes. One of the most important ones is the continuing growth of e-commerce, which now offers unparalleled convenience and ease of shopping to consumers all over the world. A wide variety of products is available on online platforms which helps emerging brands and small businesses gain greater visibility, even when they do not have physical stores through which to sell their products.

Additionally, sustainability is now an integral element of concern during the buying and production processes. More and more consumers are actively seeking toys made from recycled or recyclable materials, bio-based materials, or eco-friendly, which compels manufacturers to adopt responsibly produced and responsibly sourced materials. This transformation is more than just a trivial matter. It alters the design, materials, and marketing approach throughout the entire industry. The role of social media remains very important, particularly in promoting new and highly anticipated products. The impact of unboxing videos and social media is astonishing when it comes to setting toy trends.

Key Market Segmentation:

Breakup by Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

sports and outdoor toys dominate the market
Breakup by Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

5 to 10 years hold the largest share in the market
Breakup by Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Specialty stores dominate the market

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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This release was published on openPR.