Korea Tennis Equipment Market Outlook to 2035, Fueled by Growing Recreational Interest and Youth Participation

The Korea tennis equipment market is poised for steady growth over the next decade, with projected industry revenues expected to reach USD 181.1 million by 2035, up from USD 135.2 million in 2025, reflecting a Compound Annual Growth Rate (CAGR) of 2.9%. This growth trajectory highlights a consistent and healthy demand for tennis gear and accessories in South Korea, underpinned by increasing interest in individual sports, lifestyle changes, and government-backed athletic programs.

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Surging Popularity of Tennis Fuels Market Expansion

The tennis equipment market in South Korea is witnessing a renewed surge as more individuals, especially among younger demographics and urban populations, are turning to tennis as a preferred recreational and fitness activity. This growing base of amateur and semi-professional players is significantly boosting demand for premium tennis rackets, tennis shoes, overgrips, and strings, particularly those tailored for performance and durability.

Moreover, the growing emphasis on wellness and the popularity of tennis as a low-impact, full-body workout are key drivers expanding the base of casual players. This has opened new opportunities for both domestic and international tennis equipment manufacturers to diversify their product offerings in South Korea.

Technological Innovations and Brand Differentiation in Korean Tennis Gear Market

As competition intensifies, leading players in the South Korean tennis gear market are focusing on product innovation and leveraging smart technology. Tennis rackets with vibration dampening technology, lightweight carbon fiber frames, and AI-integrated performance monitors are gaining popularity among advanced users. Consumers are increasingly prioritizing customization, ergonomics, and brand reputation when selecting equipment, prompting manufacturers to tailor their offerings to meet diverse player needs.

Furthermore, partnerships with tennis academies, professional coaching networks, and promotional campaigns through e-commerce platforms are helping brands like Wilson, Babolat, Yonex, and Head maintain strong market visibility across South Korea.

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E-Commerce and Online Retail Channels Driving Consumer Access

The growing penetration of online shopping in South Korea has fundamentally reshaped the tennis equipment retail landscape. The availability of a wide range of tennis gear-ranging from beginner tennis racquet sets for kids to high-performance strings and grips for competitive players-through online platforms has significantly enhanced accessibility for consumers.

Prominent e-commerce platforms are offering bundled equipment deals, user reviews, and sizing guides, further simplifying the purchasing process. This digital shift is especially popular among the tech-savvy younger population, allowing the market to grow beyond urban centers into suburban and rural areas.

Key Industry Players

• XIOM Co., Ltd
• Seino Logix Co., Ltd
• Molax Line Ltd.
• Amer Sports Korea
• F&F
• Yonex Co., Ltd.
• NISHOHI
• Bridgestone
• Mizuno Corporation
• Tachikara
• Amer Sports Corporation
• Head N.V.
• Dunlop Sports Co., Ltd.
• Tecnifibre

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Segmentation

By Product Type:

With respect to product type, the industry is divided into racquets, balls, apparel, footwear, ball machines, tennis bags, and other accessories.

By Material:

In terms of material, the market is classified into composites, metallic, and other materials.

By Buyer Type:

Based on buyer type, the industry is divided into individual and institutional.

By Sales Channel:

On the basis of sales channel, the industry is classified into independent sports outlets, sports retail chains, franchised sports outlets, direct-to-customer online channels, direct-to-customer institutional channels, modern trade channels, and third-party online channels.

By Sub Region:

Regionally, the industry is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.

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This release was published on openPR.