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Juice Concentrate Market Heading Toward US$ 25.7 Bn by 2032 - Persistence Market Research

06-05-2025 08:43 AM CET | Food & Beverage

Press release from: Persistence Market Research

Juice Concentrate Market Heading Toward US$ 25.7 Bn by 2032 -

The global juice concentrate market is experiencing significant momentum, primarily fueled by the rising demand for healthier, convenient, and sustainable beverage options. As of 2025, the market size is projected to reach US$ 15.2 Bn and is anticipated to expand at a robust CAGR of 7.5%, reaching approximately US$ 25.7 Bn by 2032. This promising growth trajectory is underpinned by increasing consumer interest in clean-label, organic, and low-sugar alternatives, coupled with the rising popularity of plant-based diets and functional foods.

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Consumers across the globe are gravitating towards products with minimal processing and no artificial ingredients. A recent survey indicated that 72% of global consumers are willing to pay more for food and beverage products that are healthier or environmentally friendly. Furthermore, about 56% of buyers are actively seeking natural ingredients, while 45% prefer products with no added sugar, making juice concentrates a compelling choice for health-focused individuals.

Key Highlights from the Report:

➤ Immunity-boosting and detox juice blends are propelling functional beverage consumption.
➤ Investment in traceability and certification is rising due to clean-label preferences.
➤ Cold-pressing and high-pressure processing (HPP) technologies are enhancing product quality.
➤ Demand for exotic fruit flavors is encouraging product innovation.
➤ Vegan and animal-free juice concentrates are gaining market traction.
➤ QR codes and shelf-life indicators are redefining smart juice concentrate packaging.

Market Segmentation

By type, fruit concentrates dominated with a 77.3% share in 2024, largely due to their perceived health benefits and versatility. The liquid form led the market with 82.2% share, preferred for its ease of use and storage efficiency. In terms of end use, the food and beverages category secured a 43.3% market share, driven by its widespread application in smoothies, flavored waters, and bakery goods.

Regional Insights

North America held a 25% market share in 2024 and is poised to grow at a CAGR of 6.7% through 2032. This growth is attributed to increasing demand for organic, clean-label, and convenient juice options, especially in the U.S. and Canada. The rapid adoption of plant-based diets in the region further strengthens its market dominance. According to the Plant-Based Foods Association, U.S. plant-based food sales reached nearly USD 7 billion in 2022, with fruit juices being a significant contributor.

Market Drivers

Rising awareness around health and nutrition is a primary driver of the juice concentrate market. Consumers are shifting away from sugar-laden beverages towards natural, low-calorie alternatives like fruit and vegetable juice concentrates. Social media influencers and wellness trends have further propelled this movement, with juice concentrates often promoted for their nutrient-rich profiles and convenience.

Additionally, the popularity of plant-based diets is pushing demand for vegan-friendly juice concentrates. These products align with the growing need for sustainable and ethical food consumption. Blends that incorporate superfoods and adaptogens are particularly favored for their enhanced functional benefits such as detoxification, digestion support, and mood elevation.

Market Restraints

The industry faces challenges due to stringent regulatory standards around labeling and preservatives. Clean-label expectations make it difficult for manufacturers to meet shelf-life requirements without using artificial preservatives. Regulatory bodies like the FDA and EFSA have imposed tight regulations on claims like "natural" or "pure," placing further pressure on manufacturers to ensure transparency and compliance.

Market Opportunities

Functional beverages offer lucrative opportunities for juice concentrate producers. Products enriched with vitamin C, zinc, probiotics, and adaptogens like turmeric and ashwagandha are gaining traction for their health-enhancing properties. Beyond beverages, juice concentrates are being adopted in personal care products, pet food, and even animal feed, signaling potential for expansion beyond traditional markets.

Innovative applications in skincare and haircare using vitamin-rich juice concentrates such as aloe vera and berry extracts are opening new market avenues. Furthermore, waste by-products from juice concentrates are being repurposed in animal nutrition, contributing to sustainability efforts and circular economy goals.

Frequently Asked Questions (FAQs)

◆ How Big is the Juice Concentrate Market?
◆ What is the Projected Growth Rate of the Juice Concentrate Market?
◆ Which Region is Estimated to Dominate the Industry through the Forecast Period?
◆ What is the Market Forecast for Juice Concentrate for 2032?
◆ Who are the Key Players in the Global Market for Juice Concentrates?

Company Insights

• W. KÜNDIG & CIE AG
• SVZ Industrial Fruit & Vegetable Ingredients
• Prodalim
• Encore Fruit Marketing, Inc.
• Kerr by Ingredion
• Alpenfrucht GmbH
• Lemonconcentrate S.L.U.
• Grünewald Fruchtsaft GmbH
• El-Marwa
• Aspis
• AL-Shams
• Wedge India
• ADM WILD Europe GmbH & Co. KG
• Shimla Hills
• Baor products
• Tree Top/Northwest Naturals
• Meykon
• KELLER JUICES s.r.l.
• Ariza B.V.

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Persistence Market Research
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Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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