Malaysia E-Commerce Market to Reach USD 23.93 Billion by 2030; Growth Driven by Rising Mobile Usage and Digital Payments

Mordor Intelligence has published a new report on the Malaysia E-Commerce Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Malaysia E-Commerce Market Overview
The Malaysia e-commerce market is projected to be valued at USD 12.26 billion in 2025 and is expected to grow to USD 23.93 billion by 2030, expanding at a compound annual growth rate (CAGR) of 14.32% between 2025 and 2030. This growth reflects the increasing adoption of online shopping among Malaysian consumers, supported by rising internet penetration, growing smartphone usage, and improvements in digital payment systems. The market is becoming more competitive as new players enter the space and existing companies expand their offerings to meet the changing demands of consumers.

Consumers in Malaysia are increasingly turning to online platforms for a wide range of products and services, from fashion and electronics to groceries and household items. The convenience of shopping anytime and anywhere, combined with attractive discounts and fast delivery options, has boosted online sales. Additionally, the government's initiatives to support digital economy development are playing a role in encouraging more businesses and consumers to engage in e-commerce activities.

Report Overview: https://www.mordorintelligence.com/industry-reports/malaysia-ecommerce-market

Malaysia E-Commerce Market Key Trends
Growth of Mobile Commerce
Mobile devices have become the primary way many Malaysians access the internet, making mobile commerce a driving force behind the growth of the e-commerce market. Retailers are focusing on optimizing their websites and apps for smartphones, allowing consumers to browse and shop conveniently on the go. This shift has made online shopping more accessible, especially for younger consumers who prefer using their phones for everyday activities.

Supportive Government Initiatives and Infrastructure Development
The Malaysian government has been promoting digital economy initiatives and improving infrastructure such as logistics and payment systems. These efforts support the growth of e-commerce by making online shopping more convenient and reliable, encouraging both consumers and businesses to participate in the digital marketplace.

Expansion of B2C E-Commerce Across Multiple Product Categories
There is a notable rise in online shopping across diverse product categories such as fashion, consumer electronics, beauty and personal care, and food and beverage. This diversification reflects changing consumer preferences and greater confidence in buying a variety of goods online, further boosting the overall market size.

Malaysia E-Commerce Market Segmentation:
Market Segmentation by B2C E-commerce (by Application):

Beauty and Personal Care

Consumer Electronics

Fashion and Apparel

Food and Beverage

Furniture and Home

Others (Toys, DIY, Media, etc.)


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Key Players
Shopee Pte. Ltd.
Shopee is a leading e-commerce platform in Malaysia, known for its mobile-first approach and extensive range of products across multiple categories, supported by regular promotions and a strong seller network.

Lazada Group
Lazada is a major online marketplace in Malaysia, backed by Alibaba Group, offering a wide variety of products with efficient logistics and payment services, catering to millions of consumers.

Lelong.my
Lelong.my is one of Malaysia's oldest and well-established e-commerce platforms, providing a marketplace for both new and used goods, attracting a broad user base with competitive pricing.

Zalora Group
Zalora specializes in online fashion retail, offering a wide selection of clothing, shoes, and accessories, targeting style-conscious consumers with a focus on local and international brands.

Astro GS Shop Sdn Bhd
Astro GS Shop is a home shopping network in Malaysia that combines traditional television-based retail with e-commerce, offering a variety of products through both online and broadcast channels.


Conclusion
The Malaysia e-commerce market is on track to experience steady growth over the next several years. Factors such as increased internet access, widespread mobile device use, and evolving consumer behavior are driving the expansion of online shopping. The variety of payment options and the rise of social commerce are making it easier for both consumers and sellers to participate in the digital marketplace.

With major players competing alongside emerging local platforms, the market is becoming more dynamic and accessible. Businesses that can provide seamless user experiences, reliable delivery, and secure payment options are well-positioned to benefit from this growth. Overall, the outlook for Malaysia's e-commerce sector remains positive, reflecting broader trends in digital adoption and changing consumer preferences in the region.

Industry Related Reports
E-Commerce Market: The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.
To know more visit this link: https://www.mordorintelligence.com/industry-reports/global-ecommerce-market?utm_source=openpr

UK Ecommerce Market: The UK E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce.
To know more visit this link: https://www.mordorintelligence.com/industry-reports/united-kingdom-ecommerce-market?utm_source=openpr

APAC E-commerce Market: The Report Covers APAC E-Commerce Consumer Market Trends and It is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Countries.
To know more visit this link: https://www.mordorintelligence.com/industry-reports/asia-pacific-ecommerce-market?utm_source=openpr

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This release was published on openPR.