Men's Grooming Products Market to Witness Strong Growth, Expected to Reach US$ 135.5 Bn by 2031 with a 7.8% CAGR | Persistence Market Research

The global men's grooming products market is undergoing a remarkable transformation as men increasingly invest in personal care and style. Valued at US$ 68 billion in 2024, the market is projected to almost double to US$ 135.5 billion by 2031, growing at a compound annual growth rate (CAGR) of 7.8% during the forecast period. According to insights from Persistence Market Research, the sector is expanding rapidly due to evolving consumer perceptions and heightened demand for skincare, haircare, and personal grooming essentials among men globally.

With modern men embracing elaborate grooming routines and personal appearance becoming central to lifestyle choices, the demand for specialized grooming products is at an all-time high. Urbanization, increasing disposable incomes, and the influence of digital media are acting as significant catalysts. Among the various product categories, skincare and beard grooming products dominate the market due to rising awareness about skin health and personal styling. Regionally, North America leads the global market, driven by a highly aware consumer base and advanced product availability.

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✅Key Highlights from the Report:

➤ The market will grow from US$ 68 billion in 2024 to US$ 135.5 billion by 2031.
➤ The projected CAGR for the forecast period (2024-2031) is 7.8%.
➤ Skincare and beard grooming products are the leading segments by product type.
➤ North America continues to dominate due to high consumer awareness and disposable income.
➤ E-commerce and influencer marketing are revolutionizing product discovery and sales.
➤ Customization and clean-label ingredients are emerging as key consumer preferences.

📊 Market Segmentation:

The men's grooming products market is segmented based on product types, including skincare, haircare, fragrances, shaving products, and beard grooming. Skincare has emerged as the leading segment, with men increasingly investing in face cleansers, moisturizers, and sunscreens. Simultaneously, beard grooming kits, balms, and oils have witnessed strong growth due to rising trends in facial hair styling.

From an end-user perspective, the market caters to a wide age demographic-ranging from Gen Z and Millennials to older adults. Additionally, the sales channel segmentation reveals that online retail is gaining significant traction, propelled by convenience, variety, and the role of social media influencers in product promotions. Brick-and-mortar stores continue to hold relevance, particularly for luxury or premium segments.

📊 Regional Insights:

North America holds the lion's share in the men's grooming products market, supported by a well-informed and style-conscious male demographic. High spending power, widespread product availability, and frequent product launches contribute to regional dominance.

Asia-Pacific is emerging as the fastest-growing region, led by countries such as India, China, and South Korea. Cultural shifts, rising disposable incomes, and urbanization are fostering a grooming culture among younger male consumers, creating significant opportunities for both global and local brands.

Market Drivers

One of the major drivers for the men's grooming products market is the changing perception of masculinity. Modern men are increasingly engaging with grooming as a form of self-expression and self-care, breaking away from traditional norms. This cultural shift is further fueled by celebrity endorsements and the rise of male influencers on platforms like Instagram and YouTube, who promote detailed grooming routines and products.

Additionally, the rise of male-specific skincare solutions, such as anti-aging creams, charcoal face masks, and acne treatment products, has expanded the product universe. Brands are developing tailored formulations for men's skin, which tends to be oilier and thicker than women's. Technological innovation in product development and personalized grooming solutions are also key factors boosting market expansion.

Market Restraints

Despite rapid growth, the market faces several challenges. One of the primary restraints is the lack of awareness in rural or developing regions. While urban centers show high engagement with grooming products, large sections of the population remain untapped due to cultural stigmas or limited product availability.

Additionally, the high cost of premium grooming products may deter price-sensitive consumers. The presence of counterfeit or substandard products, especially in the online retail space, can also erode consumer trust. Sustainability concerns around packaging and ingredients are further adding to consumer scrutiny, prompting brands to rethink strategies.

Market Opportunities

The market is ripe with opportunities, especially in the areas of product innovation and personalization. Consumers are increasingly seeking grooming solutions that align with their skin type, hair texture, and lifestyle. The demand for eco-friendly, vegan, and clean-label products is also creating a niche yet rapidly expanding segment.

E-commerce and subscription-based models offer another growth avenue. Personalized grooming kits delivered to customers' doorsteps create recurring revenue and foster brand loyalty. Moreover, there's a growing trend of men's salons and grooming lounges, presenting a service-based extension to the product market and opening doors for strategic partnerships.

👉Frequently Asked Questions (FAQs):

➤ How Big is the Men's Grooming Products Market in 2024 and 2031?
➤ Who are the Key Players in the Global Market for Men's Grooming Products?
➤ What is the Projected Growth Rate of the Men's Grooming Products Market?
➤ What is the Market Forecast for Men's Grooming Products for 2031?
➤ Which Region is Estimated to Dominate the Industry through the Forecast Period?

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📌 Key Players

The competitive landscape of the men's grooming products market is populated with global and regional players continuously innovating and expanding their offerings.

✦ Procter & Gamble Co.
✦ L'Oréal S.A.
✦ Unilever PLC
✦ Beiersdorf AG
✦ Edgewell Personal Care
✦ Colgate-Palmolive Company
✦ Johnson & Johnson
✦ Reckitt Benckiser Group plc
✦ Coty Inc.
✦ Estee Lauder Companies Inc.

■ In 2024, L'Oréal expanded its men's skincare line in Asia-Pacific, targeting personalized regimens.
■ Procter & Gamble launched a subscription grooming kit tailored for sensitive skin in North America.

As the global grooming narrative evolves, the men's grooming products market is poised to be a defining space for innovation, lifestyle branding, and consumer loyalty. Backed by solid market data and strategic insights, businesses and investors have a unique opportunity to tap into this flourishing sector.

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