Press release
South Korea Mobile Gaming Market Report: Trends, Growth and Forecast 2025-2034
Read Full Report with Table of Contents: https://bit.ly/45GpJpF
Market Overview
Market Size and Growth
In 2024, the South Korean mobile gaming market generated approximately USD 6.77 billion in revenue, ranking it as the fourth-largest mobile gaming market globally, following the United States, China, and Japan. The market's expansion is driven by factors such as increasing smartphone penetration, evolving consumer preferences for gaming experiences, and the rise of competitive gaming.
Revenue Distribution by Genre
Role-playing games (RPGs) dominate the revenue landscape, accounting for 47% of total earnings in 2024, approximately USD 3.17 billion. Strategy games have experienced significant growth, with revenues soaring 69% year-over-year to USD 840 million. Casual games, while not leading in revenue, continue to perform well in download metrics.
Consumer Demographics
Approximately 24 million South Koreans, or 46% of the country's 51 million population, actively engage in mobile gaming. The largest demographic within the mobile gaming market comprises individuals below 24 years old, demonstrating high engagement levels. Notably, the 22-44 years age bracket is experiencing the fastest growth, reflecting a broadening appeal of mobile gaming across various age groups.
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Key Market Drivers
Technological Advancements
South Korea's robust technological infrastructure, characterized by high-speed internet and widespread smartphone usage, facilitates seamless gaming experiences. The country's leadership in 5G technology further enhances mobile gaming capabilities, offering faster download speeds and improved connectivity.
Cultural Factors
Gaming is deeply ingrained in South Korean culture, with a strong emphasis on community and competition. Esports events attract substantial audiences, and games like "PlayerUnknown's Battlegrounds Mobile" (PUBG Mobile) and "League of Legends: Wild Rift" form the backbone of competitive gaming tournaments. Additionally, the rise of live-streaming platforms has turned gaming into a communal spectacle, enhancing player engagement and fostering social connections.
Market Trends
The South Korean mobile gaming market is experiencing a surge in demand for augmented reality (AR) and virtual reality (VR) experiences, as players seek more immersive and visually captivating gameplay. The integration of social features, such as in-game chat and cooperative missions, is becoming increasingly common, reflecting a desire for community-oriented play. Furthermore, the rise of user-generated content and modding tools is empowering gamers to personalize their experiences.
Market Challenges
Regulatory Environment
While South Korea has a supportive regulatory framework for the gaming industry, developers must navigate complex regulations concerning game content, monetization practices, and data privacy. Adherence to these regulations is crucial for market entry and sustained success.
Market Saturation
The South Korean mobile gaming market is highly competitive, with numerous titles vying for consumer attention. Developers must innovate continuously to differentiate their offerings and retain player interest.
Future Outlook
Projected Market Growth
The South Korean mobile gaming market is projected to grow at a CAGR of 7.10% between 2025 and 2034, potentially reaching a value of USD 23.23 billion by 2034. This growth is expected to be driven by technological advancements, evolving consumer preferences, and the increasing popularity of esports and competitive gaming.
Emerging Opportunities
Developers have opportunities to capitalize on emerging trends such as AR and VR gaming, as well as the integration of blockchain technology for secure digital asset ownership. Additionally, targeting the growing demographic of older gamers presents avenues for market expansion.
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