South Korea Luxury Hotels Market Trends & Forecast | Report 2034

According to a new report by Expert Market Research titled "South Korea Luxury Hotels Market Size, Share, Growth, Analysis, Report, Demand, Forecast 2025-2034", the South Korea luxury hotels market experienced strong growth in 2024. Driven by the increasing influx of international tourists, the rising influence of Korean culture worldwide, and South Korea's growing status as an economic hub, the market is expected to expand further at a CAGR of 5.60% during the forecast period of 2025 to 2034.

South Korea's luxury hotel industry is a perfect synthesis of traditional Korean elegance and modern sophistication. These premium establishments go beyond offering just accommodation-they have evolved into comprehensive leisure and business destinations. With features like fine-dining restaurants, technologically advanced conference halls, wellness spas, and recreational amenities, luxury hotels in South Korea provide guests with elevated experiences tailored for both business and leisure purposes.

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A major driver of the South Korea luxury hotels market growth is the global enthusiasm for Korean culture-popularly known as Hallyu or the Korean Wave. With the international popularity of K-pop, K-dramas, Korean beauty products, and cuisine, South Korea has become a top travel destination. Many luxury hotels are tapping into this cultural wave by offering immersive local experiences, curated excursions, and cultural events, significantly enhancing their appeal to international visitors.

Additionally, South Korea's economic growth and its significance in international commerce are boosting the demand for high-end hospitality services. The increasing number of global business meetings, conferences, and exhibitions being held in the country is contributing to higher occupancy rates in luxury hotels. These establishments are investing in top-tier business services and executive amenities to cater to the growing business travel segment.

According to the latest South Korea luxury hotels market analysis, adaptability and innovation are essential to meet evolving customer expectations. Leading luxury hotels in the country are adopting cutting-edge technologies like smart room controls, contactless services, and AI-driven personalization. Alongside this, there is a strong focus on eco-friendly practices, such as energy-efficient systems, sustainable sourcing, and waste reduction, aligning with global sustainability trends and enhancing brand reputation.

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Market Segmentation

The market is segmented based on type and category.

Market Breakup by Type:

Business Hotels

Airport Hotels

Suite Hotels

Resorts

Others

Market Breakup by Category:

Chain

Independent

South Korea Luxury Hotels Market Trends

The South Korea luxury hotels market is witnessing a transformative phase, marked by key trends that are reshaping the hospitality landscape. One of the standout trends is the integration of wellness tourism. Hotels are expanding their wellness offerings with advanced spa facilities, meditation programs, and fitness partnerships to cater to health-conscious travelers.

Another trend is the rise of hyper-personalized guest experiences-hotels are using guest data and AI to tailor services like dining, room ambience, and in-room entertainment. Additionally, the emergence of cultural and experiential travel is pushing hotels to develop curated packages that include heritage tours, traditional cuisine tastings, and Korean art and fashion experiences.

There is also a growing demand for tech-enabled luxury, with guests expecting seamless digital check-ins, smart room features, and high-speed connectivity. These trends are expected to enhance customer loyalty, increase guest satisfaction, and support long-term market growth.

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Competitive Landscape

The EMR report provides comprehensive insights into the market shares, capacities, plant turnarounds, investments, and key mergers and acquisitions of major players operating in the South Korea luxury hotels market. Prominent companies analysed in the report include:

Hotel Lotte Co., Ltd.

Grand Hyatt Seoul

Conrad Hotels & Resorts

Hanwha Hotels & Resorts

Oakwood Premier

These leading hotel chains and independent luxury establishments are continuously elevating their service standards and expanding their portfolios to cater to the diverse needs of high-end travellers. With rising investments in technology, sustainability, and wellness, the competitive landscape is expected to remain vibrant and innovation-driven throughout the forecast period.

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