Europe Plant-based Milk Market Anticipated to Hit US$ 7.37 Bn by 2032 - Persistence Market Research

The Europe plant-based milk market is witnessing a robust transformation, fueled by shifting dietary preferences, environmental awareness, and increasing vegan and flexitarian populations. According to Persistence Market Research, the Europe plant-based milk market size is projected to grow from US$ 4,617.7 million in 2025 to US$ 7,374.9 million by 2032, representing a CAGR of 6.9% during the forecast period. The evolving consumer base is drawn toward non-dairy milk alternatives primarily for ethical, environmental, and health reasons.

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Across the continent, oat milk has emerged as the dominant segment due to its creamy texture and allergen-free profile, making it an inclusive choice for consumers with dietary sensitivities. The United Kingdom stands as the regional leader, backed by powerful retail distribution and aggressive private label expansions. As demand accelerates and innovations persist, plant-based milk is evolving from a niche segment into a mainstream staple for millions across Europe.

Key Highlights from the Report:

➤ Vegan and flexitarian dietary trends are driving rapid adoption of plant-based milk across Europe.
➤ Oat milk leads the market due to its allergen-free composition and popularity in coffee applications.
➤ Online retail sales are surging, supported by subscription models and exclusive discounts.
➤ Private label and store brands are gaining momentum due to competitive pricing and quality.
➤ Germany and the UK are pivotal to market expansion with high consumer awareness and strong retail backing.
➤ Functional and fortified milk variants are catering to health-focused consumers and boosting brand differentiation.

Market Segmentation

By product type, oat milk remains the preferred choice due to its balanced taste, compatibility with coffee, and absence of common allergens like soy or nuts. Almond and soy milk continue to hold significant market shares but face limitations due to allergy concerns and sustainability debates (particularly almond). Emerging options such as coconut and rice milk are growing within niche applications.

From a nature perspective, the conventional segment dominates, yet demand for organic plant-based milk is steadily increasing as consumers become more ingredient-conscious. End-user segmentation reveals a robust retail/household preference, though foodservice industries like cafes and bakeries are also key contributors.

Distribution-wise, business-to-consumer channels, particularly online platforms, have experienced exponential growth. E-commerce offers convenience, wider variety, and attractive pricing models. Hypermarkets/supermarkets, though mature, remain important due to brand visibility and trust.

Regional Insights

Germany is a frontrunner in ethical and health-based consumption, with more than 1.5 million vegans and a sizable flexitarian population. German consumers are label-savvy, prioritizing products with high nutritional value, minimal additives, and functional benefits. This has propelled growth in fortified plant-based milks with added calcium, vitamin B12, and protein.

The United Kingdom continues to be the epicenter of innovation and market penetration in plant-based milk. Major retailers like Tesco and Aldi are not only expanding shelf space but also launching house brands that make plant-based milk more accessible. The country benefits from consumer education campaigns, favorable regulations, and strong advocacy from health organizations, making it the largest market within Europe.

France, Spain, and Italy show a rising trend driven by growing lactose intolerance awareness and health campaigns. Plant-based products are gaining traction in cafes and culinary institutions, helping normalize non-dairy milk in daily use.

Market Drivers

The dominant growth driver is the rising adoption of vegan and flexitarian diets across Europe. Over 32% of consumers now identify as vegan, vegetarian, or flexitarian, according to PMR data. These dietary shifts are linked to broader trends such as ethical consumption, environmental sustainability, and health optimization. Consumers increasingly choose plant-based milk over dairy due to concerns over cholesterol, lactose intolerance, animal cruelty, and carbon footprint. Additionally, younger generations and urban populations are more inclined to experiment with alternative products that align with their values and lifestyles.

Market Restraints

One of the most pressing challenges facing the Europe plant-based milk market is the nutritional gap in many offerings. Unlike cow's milk, which naturally contains calcium, vitamin D, and high-quality protein, many plant-based options fall short in nutrient density. While fortification can address this gap, not all products are fortified equally, and the bioavailability of added nutrients is still debated among health professionals. This limitation creates hesitation, especially among families with young children, elderly consumers, and fitness enthusiasts who rely on milk for comprehensive nutrition.

Market Opportunities

There is considerable opportunity in the development of functional plant-based milks that combine flavor with health benefits. Beverages enriched with added fiber, protein, probiotics, or adaptogens are appealing to wellness-focused consumers. Brands like Oatly have successfully captured niche segments, such as coffee lovers, by offering barista-friendly formulations. Further opportunities lie in blending plant sources (e.g., almond-oat blends), creating personalized nutrient profiles, and investing in sustainable packaging.

Frequently Asked Questions (FAQs):

◆ How big is the Europe plant-based milk market expected to be by 2032?
◆ Who are the key players in the Europe plant-based milk market?
◆ What is the projected CAGR for the Europe plant-based milk market from 2025 to 2032?
◆ What is the market forecast for Europe plant-based milk through 2032?
◆ Which country in Europe is projected to dominate the plant-based milk industry by 2032?

Company Insights:

• Danone
• Nestlé S.A.
• Ecotone
• Blue Diamond Growers
• Oatly Group AB
• The Bridge s.r.l.
• Oddlygood
• Drink Bruce
• Plenish Drinks
• Ecomil
• Abafoods S.r.l.
• Valsoia
• Markal
• JOYA

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This release was published on openPR.