Champagne Market Set to Surpass US$ 11.18 Bn by 2032 - Persistence Market Research

The global champagne market is entering an exciting growth phase, propelled by the evolution of drinking culture, luxury tourism, and premium lifestyle branding. According to Persistence Market Research, the market size is poised to expand from US$ 7,923.0 Mn in 2025 to US$ 11,189.6 Mn by 2032, registering a CAGR of 5.1% during the forecast period.

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Changing social habits, including the rising trend of casual and celebratory champagne consumption beyond weddings and New Year's Eve, are transforming the market landscape. The proliferation of gourmet restaurants, rooftop bars, and luxury clubs is also making champagne a go-to beverage for experiences rather than just events. Moreover, rising awareness of flavor profiles-especially vintage and grower champagnes-is encouraging experimentation and trial.

Blanc de Blancs champagne is leading the pack with a projected 27.5% market share in 2025, thanks to its crisp citrus profile and compatibility with seafood. On the other hand, Europe is set to dominate globally with 67.1% market share in 2025, largely driven by cellar tourism and Champagne-region branding.

Key Highlights from the Report:

➤ Champagne market projected to reach US$ 11,189.6 Mn by 2032, expanding at 5.1% CAGR
➤ Europe to account for 67.1% of global champagne consumption by 2025
➤ Blanc de Blancs emerges as a favorite, grabbing 27.5% market share by 2025
➤ Off-trade distribution to dominate with 56.2% share due to rising home consumption
➤ Champagne's image is shifting from celebratory-only to a casual, luxurious drink
➤ Collaborations with celebrities and luxury brands fueling market traction

Market Segmentation: In-depth Perspective

The global champagne market is segmented by type and distribution channel. In terms of product type, Blanc de Blancs is gaining fast traction for its mineral-rich, age-worthy character. This is especially popular among connoisseurs pairing champagne with seafood and light cuisines.

Rosé champagne is also making waves with its bright red fruit notes and aesthetic appeal. Its association with weddings, rooftop parties, and festive meals is reinforcing its mass appeal.

Distribution-wise, the off-trade channel is expected to dominate with 56.2% market share in 2025, supported by the ease of buying online, gifting culture, and expanded retail variety. Meanwhile, on-trade consumption is rising in high-end restaurants, where curated menus and chef-paired champagne tastings are driving demand.

Regional Insights

Europe Remains the Undisputed Leader
Europe will dominate the global champagne market, projected to hold 67.1% share in 2025. France remains the epicenter due to deep-rooted tradition, cellar tourism, and a strong cultural connection. Popular regions such as Reims and Épernay are hubs for vineyard experiences, wine tourism, and heritage education.

The United Kingdom remains a major importer and second-largest market in Europe. Retail sales from supermarkets like Waitrose and M&S, as well as interest in vintage and non-vintage champagnes, keep the momentum alive in cities like London and Manchester.

North America Sees Niche Label Growth
In the U.S., interest is shifting toward low-dosage and organic grower labels available at stores like BevMo and Total Wine. Canada is seeing increasing traction through government-operated outlets like SAQ and LCBO, which are expanding premium selections and supporting fine dining champagne culture.

Asia Pacific Embraces Luxury Champagne Culture
Japan leads Asia Pacific's surge, importing over 13 million bottles in 2023, driven by a strong bistro and Michelin-star restaurant scene. South Korea is also rising fast, driven by social media influence and luxury retail promotions. Brands are leveraging events such as White Day to fuel seasonal purchases.

Market Drivers

The primary driver of champagne market growth is luxury tourism, particularly in France's Champagne region. Affluent travelers are indulging in immersive cellar tours, blending workshops, and overnight estate stays. These experiences create emotional connections, enhancing post-visit purchases either in-store or online.

Another major driver is the shift toward lifestyle-oriented consumption, where champagne is used in brunches, business events, and casual celebrations. Innovations in packaging, limited-edition drops, and online accessibility are also widening reach to newer demographics.

Market Restraints

Younger generations, particularly Gen Z and health-conscious millennials, are pivoting toward low- or no-alcohol alternatives. This health-first trend is evident in countries such as the U.S. and Australia, where overall alcohol consumption is declining. Champagne, viewed as high in alcohol and calories, faces image-related challenges among these groups.

Pricing is another critical barrier. With its premium positioning, champagne is often seen as less accessible compared to alternatives like Prosecco or Cava. These substitutes are eroding champagne's market share, especially among budget-conscious and casual drinkers.

Market Opportunities

Exciting opportunities are unfolding through celebrity partnerships and fashion collaborations. Dom Pérignon's campaign with Lady Gaga, and Moët & Chandon's collaboration with Pharrell Williams, showcase how luxury brands can leverage star power for visibility. These product drops often generate social media buzz, increase exclusivity, and drive swift retail sales.

Pop-up tastings, fashion event pairings, and experiential campaigns in cities like Milan, Paris, and Tokyo are amplifying brand appeal. Champagne brands that integrate themselves into high-end lifestyle experiences are likely to see strong loyalty and word-of-mouth momentum.

Reasons to Buy the Report:

✔ Gain access to precise market sizing data from 2019 to 2032 with CAGR trends
✔ Discover segment-wise insights across type and distribution channels
✔ Uncover regional hotspots with actionable analysis and growth projections
✔ Benchmark key players' strategies and partnerships for competitive advantage
✔ Leverage custom insights and pricing trends for strategic planning

Company Insights

• LVMH Moët Hennessy
• Champagne Taittinger CCVC
• Laurent-Perrier Group
• Societe Jacques Bollinger SA
• Champagne AYALA
• Diageo plc
• Andre Champagne Cellars
• F. Korbel & Bros.
• La Marca USA
• Cook's Champagne Cellars

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This release was published on openPR.