India Pet Food Market Expected to Grow to US$ 1,465.6 Mn by 2032 - Persistence Market Research

The India pet food market is poised for remarkable expansion, with projections estimating a jump from US$ 773.7 million in 2025 to US$ 1,465.6 million by 2032. This represents an impressive CAGR of 9.6% during the forecast period. This growth trajectory is largely influenced by the rising culture of pet humanization in the country. Urban Indian households, especially among millennials, are treating pets as integral family members, leading to increased spending on pet nutrition and wellness.

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The dominant product segment within this space is pet food, accounting for 28.2% of the market in 2025. West India leads the regional market, projected to contribute 33.6% of the total revenue, driven by metro cities like Mumbai and Pune, where nuclear families and pet-friendly housing are on the rise.

Key Highlights from the Report

➤ Pet food segment is set to capture 28.2% of the total market in 2025, driven by increased adoption of dogs and cats.
➤ Online sales channels are anticipated to hold 31.6% share in 2025 due to rising digital convenience.
➤ West India to command 33.6% of the market in 2025, led by pet-friendly metros like Mumbai and Pune.
➤ Veterinarian-recommended, breed- and condition-specific diets are gaining traction.
➤ Direct-to-consumer brands are leading with customized and vet-formulated offerings.
➤ Functional and plant-based pet foods are gaining momentum as pet wellness becomes mainstream.

Market Segmentation

The India pet food market is segmented based on product type, pet type, distribution channel, and region. In terms of product, the market comprises food, treats, pet nutraceuticals/supplements, and veterinary diets. Pet food dominates the category due to a gradual shift from homemade meals to nutritionally balanced commercial offerings. Pet treats are quickly gaining popularity, especially for training young pets in urban regions.

By distribution channel, the online segment leads with its assortment variety and ease of doorstep delivery. Hypermarkets and supermarkets follow suit, gaining customer trust through product visibility and instant availability. Specialty stores maintain relevance through curated offerings and expert consultation services.

Regional Insights

West India: This region is at the forefront with a projected 33.6% market share in 2025. The growing number of nuclear families, time constraints, and better accessibility to premium products have fueled the market in cities like Mumbai and Pune.

South India: The region holds substantial market potential with cities such as Bengaluru and Chennai showing high demand for specialized and condition-specific diets. Supertails and Heads Up For Tails have recorded large sales volumes in this region, thanks to the rise in dual-income households.

East India: Though currently in the nascent phase, East India is seeing increased adoption in cities like Kolkata and Guwahati. Local chains and homegrown players are leveraging influencer marketing and e-commerce penetration.

North India: While data for North India was not explicitly mentioned in the provided content, the region's urbanization and expanding organized retail sector are expected to contribute to future market growth.

Market Drivers

One of the primary drivers of the India pet food market is the shift toward premium and specialized nutritional products. Increasing health awareness among pet owners is boosting demand for food items designed to meet specific needs such as allergy management, weight control, and digestive support. Brands such as Drools and Wiggles are launching products enriched with omega fatty acids, probiotics, and disease-preventive ingredients to meet this demand.

Market Restraints

The market does face challenges, particularly due to inflationary pressures and shifting consumer spending patterns. Key raw materials such as milk and chicken saw a 15-20% price increase between 2022 and 2023, which forced brands to raise prices. This has made premium products less accessible to middle-income households and first-time pet owners, especially in tier 2 and 3 cities.

Market Opportunities

Functional pet food presents a significant opportunity. With the wellness trend influencing pet care, there's a surge in demand for food that supports immunity, renal health, and digestion. Homegrown brands such as Wiggles are innovating with moringa- and curcumin-based supplements. The push toward eco-consciousness is further encouraging the development of plant-based, locally sourced products with biodegradable packaging.

Frequently Asked Questions (FAQs)

◆ How big is the India pet food market expected to be by 2032?
◆ What is the projected CAGR for the India pet food market through 2032?
◆ Which region dominates the India pet food industry?
◆ Who are the key players in the India pet food market?
◆ What are the most in-demand product categories in India pet food sector?

Company Insights

• Mars Incorporated
• Nestle (Purina)
• IB Group (Drools Pet Food Pvt. Ltd.)
• General Mills Inc.
• ADM
• FARMINA PET FOODS
• Charoen Pokphand Group
• Virbac
• Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
• Schell & Kampeter Inc. (Diamond Pet Foods)

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