Ghee Market Projected to Hit US$ 77.9 Bn by 2032 - Persistence Market Research

The global ghee market has evolved from being a traditional South Asian and Middle Eastern staple to a globally acclaimed health-forward ingredient. Ghee, a clarified form of butter, is now recognized not just for its rich taste but for its nutritional profile and adaptability in modern cuisine. According to Persistence Market Research, the global ghee market is projected to grow from US$ 51.2 Bn in 2025 to US$ 77.9 Bn by 2032, expanding at a CAGR of 6.2% during the forecast period.

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Leading the market is the cow milk ghee segment, expected to account for 53.6% of revenue in 2025 due to its immunity-boosting qualities and Ayurvedic backing. Regionally, South Asia and Oceania dominate with a projected 24.8% market share in 2025, driven largely by India's deep-rooted religious and culinary traditions involving ghee.

Key Highlights from the Ghee Market Report

➤ The global ghee market is set to expand at a CAGR of 6.2% between 2025 and 2032.
➤ South Asia and Oceania will hold a 24.8% share in 2025, led by India's cultural reliance on ghee.
➤ North America will grow at a CAGR of 6.7% as U.S. consumers seek butter alternatives.
➤ Cow milk ghee will dominate with a 53.6% share in 2025 due to health and wellness trends.
➤ Conventional ghee will lead with a 68.4% share, reflecting growing demand for unprocessed dairy fats.
➤ Cloud kitchens and online food delivery are leveraging ghee for high-flavor traditional cooking.

Market Segmentation:

By Source, Nature, and End Use
Ghee can be segmented based on its source, such as cow milk ghee, buffalo milk ghee, goat milk ghee, and others. Cow milk ghee leads due to its digestibility and wellness appeal, while buffalo milk ghee finds preference for its creaminess and richness in fat-soluble vitamins.

In terms of nature, the market is divided into organic and conventional. While conventional ghee is expected to hold a larger share, the demand for organic ghee is rising significantly, especially in premium and health-conscious consumer segments.

End-use application spans across the food processing industry, foodservice establishments, and household consumption. The food processing sector is integrating ghee as a clean-label alternative to hydrogenated oils, while households are increasingly using it as an everyday cooking fat due to its flavor and health benefits.

Regional Insights:

Trends from Key Geographies
South Asia and Oceania
India remains the torchbearer in this region, with ghee holding religious, ceremonial, and culinary importance. Used during festivals, in temple rituals, and for everyday meals, ghee consumption in India is a cultural norm. New Zealand contributes to regional growth with increasing demand for grass-fed ghee, fueled by clean-eating trends and awareness of refined oil risks.

North America
The U.S. leads North American growth with rising adoption of ghee in paleo diets. Flavored ghee infused with herbs and spices is gaining traction among gourmet cooks. With an increasing shift toward clean-label and lactose-free alternatives, U.S. consumers are replacing traditional butter with ghee in both home and commercial kitchens.

Middle East and Africa
Ghee's longstanding presence in Middle Eastern and African cuisines ensures steady demand. Variants like Kermanshah Ghee in Iran and Niter Kibbeh in Ethiopia have cultural significance and growing market appeal. Consumers continue to embrace these traditional ghee variants for everyday and ceremonial cooking.

Market Drivers:

Heritage Meets Health
The surge in authentic ethnic cuisine demand is one of the most powerful drivers of the ghee market. Ghee's integral role in traditional South Asian and Middle Eastern recipes is now being recognized globally. Consumers seeking authentic flavors are rediscovering ghee, prompting restaurants and packaged food manufacturers to use it as a premium ingredient.

The rise of clean-label and health-conscious diets has also accelerated ghee adoption. Ghee's high smoke point, presence of omega-3 and omega-6 fatty acids, and lack of lactose make it a preferred fat source over hydrogenated oils. Moreover, functional health trends, particularly post-COVID-19, have popularized ghee for its antioxidant and immunity-boosting benefits.

Market Restraints:

Price Point Challenges
Despite its health halo, ghee remains cost-prohibitive for many consumers, especially in developing markets. The labor-intensive production process, reliance on high-quality dairy, and stringent organic certifications push ghee's retail price significantly higher than conventional oils. In price-sensitive regions across Asia, Africa, and Latin America, consumers often opt for cheaper oils like palm or sunflower instead.

This price sensitivity could hinder ghee's penetration into mass markets, limiting its accessibility to middle- and lower-income households despite its growing appeal.

Market Opportunities:

Organic and Grass-fed Ghee
One of the most promising opportunities lies in the organic and grass-fed ghee segment. As global consumers become more environmentally and ethically aware, demand is rising for ghee made from grass-fed cows and free from artificial hormones or pesticides.

Manufacturers who obtain organic certifications and emphasize transparent supply chains are likely to capture significant market share. Clean-label, A2 ghee from indigenous cow breeds is especially attractive to wellness-driven consumers. Companies investing in sustainable sourcing, traditional production, and branded storytelling stand to benefit the most from this growing segment.

Frequently Asked Questions (FAQs)

◆ How big is the ghee market expected to be by 2032?
◆ What is the projected growth rate of the ghee market during 2025-2032?
◆ Who are the key players in the global ghee market?
◆ What is the market forecast for ghee through 2032?
◆ Which region is estimated to dominate the ghee industry during the forecast period?

Company Insights:

Key Players and Recent Developments
The ghee market features both established dairy brands and emerging health-focused startups.

• GCMMF (Amul)
• Heritage Foods Limited
• Patanjali Ayurved Limited
• Verka
• ITC Limited
• Paras Dairy
• RKG Agmark Ghee
• Saputo Inc.
• Britannia Industries
• Simple Truth Organic
• Aadvik Foods
• Ancient Organics
• 4th & Heart
• Anveshan Farm Technologies Pvt. Ltd.
• Sri Sri Tattva

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