Vietnam Skin Care Products Market Size, Share, Trends, Growth, Analysis, and Forecast 2025-2034

According to the latest report by Expert Market Research (EMR), the Vietnam skin care products market reached a value of approximately USD 1.20 billion in 2024. Driven by rising consumer awareness about skincare, increasing disposable incomes, and the impact of global beauty trends, the market is projected to grow at a strong CAGR of 9.5% during the forecast period 2025-2034.

By 2034, the market size is expected to reach around USD 2.97 billion. Skin care products are specially formulated to maintain and enhance skin health and appearance, addressing various needs such as hydration, cleansing, protection, exfoliation, and treatment of concerns like acne, sensitivity, ageing signs, and hyperpigmentation. These products aim to support healthy, radiant skin across all skin types and conditions.

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In Vietnam, skincare has evolved beyond a daily routine into a cultural norm embraced by all demographics. The Vietnam skin care products market growth is being accelerated by strong consumer demand for a wide range of products, from basic moisturisers and sunscreens to specialised anti-ageing and whitening treatments. The growing prioritisation of personal grooming and well-being is reinforcing the importance of skin health as a key aspect of self-care.

With the country's continued economic development and higher disposable incomes, consumers are increasingly investing in premium skincare brands, propelling market expansion. Greater internet penetration and social media usage have also empowered Vietnamese consumers with access to global skincare trends and knowledge, leading to more informed and brand-conscious purchase decisions.

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Vietnam Skin Care Products Market Segmentation

The market is segmented based on type, product, ingredient, gender, price category, and distribution channel.

Market Breakup by Type:

Facial Care
Body Care
Others

Market Breakup by Product:

Face Creams and Moisturisers
Cleansers and Face Wash
Face Masks and Packs
Sunscreen

Body Creams and Moisturisers

Body Wash
Others

Market Breakup by Ingredient:

Natural
Chemical

Market Breakup by Gender:

Men
Women
Unisex

Market Breakup by Price Category:

Premium
Mass

Market Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Speciality Stores
Online
Others

Vietnam Skin Care Products Market Trends

The Vietnam skin care products market is witnessing dynamic shifts driven by several emerging trends. A growing preference for natural and organic skincare is reshaping product demand, with consumers seeking gentle, chemical-free formulations aligned with health and environmental consciousness. Influences from K-Beauty and J-Beauty continue to dominate consumer preferences, popularising multi-step skincare routines and product layering.

Moreover, the integration of technology is transforming consumer experiences. AI-powered skin analysis tools and apps are gaining traction, offering personalised product recommendations tailored to individual skin needs. This technological advancement is encouraging higher product engagement and loyalty. The rise of e-commerce platforms and digital marketing is further boosting market accessibility, especially among younger consumers in urban and rural areas alike. These trends are expected to continue shaping the market landscape in the coming years.

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Competitive Landscape

The EMR report provides a detailed analysis of the key players in the Vietnam skin care products market, including insights into their market shares, capacity expansions, investments, plant operations, and major strategic developments such as mergers and acquisitions. Key companies covered in the report include:

Shiseido Co Ltd.
Unilever PLC
L'Oréal SA
Estée Lauder Companies Inc.
Procter & Gamble Company
Beiersdorf AG

These industry leaders continue to shape the Vietnam skin care products market through innovative product launches, strategic partnerships, and strong brand presence. Their ongoing investments in research and development, along with targeted marketing campaigns, are helping them cater to evolving consumer preferences and maintain a competitive edge in the rapidly expanding skincare sector.

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This release was published on openPR.