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QR Code Channel For Mobile Marketing Market Report 2025-2034: Industry Overview, Trends, And Forecast Analysis
QR Code Channel For Mobile Marketing
What Is the Current QR Code Channel For Mobile Marketing Market Size and Its Estimated Growth Rate?
The QR code channel for mobile marketing market has grown significantly in recent years. It will increase from $48.18 billion in 2024 to $64.71 billion in 2025 at a CAGR of 34.3%. The growth is driven by the increased use of mobile applications, the growing popularity of mobile marketing, expanding digitalization and internet accessibility, and higher conversion rates and more offerings.
The QR code channel for mobile marketing market is expected to grow significantly, reaching $207.99 billion in 2029 at a CAGR of 33.9%. This growth is driven by the increased awareness of QR codes, the demand for mobile marketing platforms, the need for interactive marketing, user data security concerns, and the adoption of smartphones. Major trends include technological advancements, AI integration, innovation in QR code design, security advancements, and cross-channel marketing.
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How Are Emerging Segments Shaping the QR Code Channel For Mobile Marketing Market Landscape?
The QR code channel for mobile marketing market covered in this report is segmented -
1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals
Subsegments:
1) By Services: QR Code Generation Services, QR Code Scanning Services, Analytics And Reporting Services, Campaign Management Services, QR Code Customization Services
2) By Platform: Cloud-Based Platforms, On-Premise Platforms, QR Code Management Platforms, Mobile Marketing Automation Platforms
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Which Growth Factors Are Influencing QR Code Channel For Mobile Marketing Market Expansion?
The growing use of smartphones is expected to drive growth in the QR code channel for mobile marketing. Smartphones are becoming more widespread due to their affordability, advanced features, and widespread internet access. QR codes offer marketers an efficient way to deliver targeted content and promotions to smartphones. For example, in August 2022, Iron Source projected that 94% of the Japanese population would be smartphone users by 2027. The increase in smartphone usage is fueling growth in the QR code mobile marketing market.
Who Are the Dominant Players Across Different QR Code Channel For Mobile Marketing Market Segments?
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., ket*o Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH
What Are the Latest Developing Trends in the QR Code Channel For Mobile Marketing Market?
Companies in the QR code channel for mobile marketing are developing advanced solutions, such as next-generation conversational AI platforms, to strengthen their market position. These AI platforms facilitate human-like interactions between users and machines. For instance, in May 2024, Verses AI launched a QR code feature for Verse Capture, allowing users to scan a QR code and engage in AI-powered text conversations with brands. This capability enables businesses to gather contact details and analyze campaign success, enhancing lead generation efforts.
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Which Geographic Regions Are Expected to Dominate the QR Code Channel For Mobile Marketing Market in the Coming Years?
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the QR Code Channel For Mobile Marketing Market?
2. What is the CAGR expected in the QR Code Channel For Mobile Marketing Market?
3. What Are the Key Innovations Transforming the QR Code Channel For Mobile Marketing Industry?
4. Which Region Is Leading the QR Code Channel For Mobile Marketing Market?
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