Press release
Channel Factory Launches Intelligence Suite and AI-Powered Products to Maximize Ad ROI and Contextual Precision
● New Gen AI Tools Deliver Performance-Based Insights and Greater Transparency Between Ad Agencies and Technology Partners
India, May 28, 2025 -Channel Factory, the global brand suitability and contextual advertising platform, is introducing Channel Factory Intelligence, along with two new AI-driven solutions to streamline media intelligence: the Media Intelligence Hub, a unified reporting dashboard, and the Chatbot Assistant, Channel Factory's first personalized AI data analyst.
Channel Factory Intelligence is powered by machine learning and is the result of the company's multi-year investment in building proprietary AI models and algorithms. Additionally, the fully integrated AI product suite contains Channel Factory's newest AI solutions, incorporating both unparalleled brand suitability and contextual precision across digital video platforms while ensuring advertisers maximize return on ad spend with advanced optimization.
As advertisers continue to reckon with a lack of critical insights when executing campaigns across multiple platforms, many existing AI solutions seek to rectify this issue by demanding a trade-off of control and transparency. Channel Factory Intelligence eliminates that compromise and acts as a "second brain" to deliver precise, optimized campaign insights while maintaining complete visibility. Based on an independent verification study conducted by PwC, Channel Factory has significantly optimized ad performance for advertisers, reducing media waste by more than 20% and achieving 99% accuracy in content categorization-delivering maximum efficiency, precision, and ROI.
"Channel Factory's technology supported our digital media efforts by helping us achieve more accurate contextual targeting. Their platform contributed to better audience alignment and improved deliveries. The added transparency and insights have been helpful in refining our approach." Shantanu Sirohi CEO Interactive Avenues.
Also launching today is the new Chatbot Assistant, Channel Factory's first personalized AI data analyst, embedded within ActivateIQ. By combining real-time analytics with Channel Factory's industry-leading contextual intelligence, the assistant helps advertisers make instant adjustments to campaigns, content, and ad spend, preventing waste on the wrong audiences or markets. The assistant delivers curated campaign performance summaries that offer much-needed transparency between ad agencies and their technology partners.
"Running ad campaigns requires you to dig through mountains of data. Some of it is valuable, but so much can be insignificant, forcing you to spend time digging through unnecessary metrics to find actionable insights. Our industry is only tapping the surface of what's possible when you can apply AI to solve this problem," said Anudit Vikram, Chief Product Officer at Channel Factory. "Our new Chatbot Assistant and Media Intelligence Hub surface the insights that truly drive performance, giving advertisers the clarity they need to make confident, strategic decisions."
The two new analytics, live insights, and reporting tools announced today are the first products available within the new intelligence suite and can be leveraged via Channel Factory's AI-driven media activation and optimization proprietary platform for cross-platform campaigns, ActivateIQ.
Media Intelligence Hub is a customizable dashboard that centralizes campaign data, cross-platform, and surfaces foundational insights, such as total media cost, delivery, and performance. Instead of juggling multiple reports, advertisers get a clear and singular view that reduces inefficiencies, breaks down data silos, and supports faster, smarter decision-making.
The hub enables advertisers to move from reactive to proactive strategies, while built-in machine learning forecasts trends, automates reporting, and provides optimization recommendations in real-time. Advertisers can adjust their budgets on the go and significantly improve ROI by reducing media waste with live tracking of planned versus actual spending and delivery.
Channel Factory
103, KANAKIA ATRIUM 2, NEXT TO COURTYARD BY MARRIOTT HOTEL, ANDHERI KUR LA ROAD, ANDHERI EAST, Maharashtra, India - 400093
Media Contacts
Sejal Upadhaya, Equations PR and Media
+91 9641893426, sejal.equationsmedia@gmail.com
Aditya Sharma, Equations PR and Media
+91 9897767417, aditya.equationsmedia@gmail.com
Channel Factory is a global technology and data platform that optimizes business performance and enhances brand reputation through ethical and effective contextual targeting. Utilizing proprietary AI and brand suitability technologies, Channel Factory ensures ads are placed on brand-safe, contextually relevant content across YouTube, CTV platforms, and social media, including Meta and TikTok. Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem.
Channel Factory has a presence in 31 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 49+ languages. For more information about Channel Factory, please visit http://www.channelfactory.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Channel Factory Launches Intelligence Suite and AI-Powered Products to Maximize Ad ROI and Contextual Precision here
News-ID: 4042652 • Views: …
More Releases for Intelligence
OzScientific launches a market intelligence newsletter "Global Intelligence in F …
Introducing "Global Intelligence in Food" - Your Fortnightly Guide to Market Intelligence and Innovation in the Food Industry
17 October 2024 - OzScientific Pty Ltd is proud to announce the launch of "Global Intelligence in Food," a comprehensive fortnightly publication designed to provide invaluable insights to marketing and innovation teams across the food industry.
As the food industry evolves at a rapid pace, staying ahead of the curve with the latest market…
Swarm Intelligence Market: Unleashing Collective Intelligence for Smart Solution …
Swarm Intelligence is a cutting-edge field that draws inspiration from nature, specifically the collective behavior observed in social organisms like bees, ants, and birds. In the realm of technology, the Swarm Intelligence market is witnessing significant growth as it harnesses the power of decentralized, self-organized systems to solve complex problems. From optimization algorithms to autonomous systems, the Swarm Intelligence market is revolutionizing various industries by unlocking the potential of collective…
Swarm Intelligence Market: Harnessing Collective Intelligence for Advanced Solut …
Market Overview
Swarm intelligence is a collective behaviour of decentralized, self-organized systems. It is inspired by the behaviour of social insects such as ants, bees, and termites. These insects are able to achieve complex tasks such as finding food, building nests, and defending themselves without any central coordination.
Swarm intelligence has been applied to a wide variety of problems, including robotics, optimization, and machine learning. It is also being used in new…
Market Intelligence Database Global Market Model Expands On Competitive Intellig …
Global Market Model, the leading market sizing platform has recently added the ‘Companies’ tab to its offerings. This allows users to do more in-depth analysis of the major companies covered in the 27 industries available on Global Market Model.
Learn more about Global Market Model - https://www.thebusinessresearchcompany.com/global-market-model
The Companies tab summarizes the background of each business and details on the products and services they offer. It analyzes the financial performance of the…
Global Artificial Intelligence Market, Global Artificial Intelligence Industry, …
Major players in the artificial intelligence market are Google, IBM, Baidu, Microsoft, Apple Inc., Ipsoft, NVIDIA Corporation, Samsung Electronics Co.Ltd, and Micro Strategy Inc.
The Global Artificial Intelligence Market is expected to grow from USD 28.42 billion in 2019 to USD 40.74 billion in 2020 at a compound annual growth rate (CAGR) of 43.39%. The growth is mainly due to the COVID-19 health emergency across the globe that has led to…
Global Cyber Threat Intelligence Services Market By Type (Strategic Threat Intel …
Cyber threat intelligence is also referred as threat intelligence. It is defined as information which is used by an organization to understand the threats. Cyber threat intelligence services provide organized, refined, and analyzed information about the potential or current attacks. These services help organization organizations to understand the risk of most common and severe external threats.
Increase in adoption of threat intelligence services by small and medium size enterprises is…
