Vietnam Online Food Delivery Market 2025: Trends, Growth & Key Players

The Vietnam online food delivery market is experiencing rapid growth, fueled by increasing internet penetration, smartphone adoption, and changing consumer lifestyles. With busy urban populations and a growing middle class, convenience-driven food delivery services are becoming an integral part of daily life. The rise of digital platforms enables consumers to access a variety of cuisines with just a few clicks. The trend towards online ordering is further supported by improved logistics and payment systems, making Vietnam a promising market for food delivery services.

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Vietnam Online Food Delivery Market Size

The Vietnam online food delivery market is experiencing significant expansion, with a projected compound annual growth rate (CAGR) of about 24.00% during the forecast period from 2025 to 2034. This surge is driven by a range of factors, including rising disposable incomes, increasing urbanization, and a tech-savvy young population. In major urban centers such as Ho Chi Minh City and Hanoi, demand for convenient and quick food services has surged, contributing to robust market performance. Online platforms have increasingly replaced traditional methods of ordering food, streamlining the process through mobile applications and websites.

The growing reliance on smartphones and the internet has accelerated digital transformation, with food delivery becoming an everyday convenience rather than a luxury. Local and international players continue to invest in the Vietnamese market, encouraged by a rapidly expanding user base and increasing frequency of online food orders. These factors collectively shape a market that is not only growing in size but also evolving in complexity and sophistication. With high demand from both individual consumers and corporate segments, the Vietnam online food delivery market holds the potential to reach multi-billion dollar valuations by the end of the forecast period.

Insights on Vietnam Online Food Delivery

Vietnam's online food delivery market is on the brink of a transformative leap, fueled by booming digital adoption and evolving consumer lifestyles. Expert Market Research reveals that the sector's rapid growth is not just a trend but a reflection of deep structural shifts-rising smartphone usage, enhanced payment infrastructure, and expanding urbanization are key drivers. These factors combine to create a vibrant ecosystem where convenience meets choice. As platforms innovate with AI-driven personalization and seamless user experiences, the market is set to soar, reshaping how millions of Vietnamese access their favorite meals with unmatched ease and speed.

Vietnam Online Food Delivery Market Trends

The Vietnam online food delivery market is shaped by several emerging trends that reflect evolving consumer behavior and technological advancements. One of the most prominent trends is the dominance of mobile applications as the primary mode of placing orders. With a large share of the population using smartphones, food delivery apps offer unmatched convenience, real-time tracking, and user-friendly interfaces. Platforms like Foody and Now are leveraging these apps to deliver a seamless ordering experience.

Another key trend is the diversification of cuisine options. Vietnamese consumers are increasingly adventurous, ordering a wide range of cuisines from Western to Italian and South Asian. This trend reflects broader exposure to international culinary cultures and higher disposable income levels. Additionally, contactless delivery and cashless payments have become standard practices, especially after the COVID-19 pandemic, promoting safety and efficiency.

Social media integration and the use of AI for personalized recommendations also play a significant role in enhancing customer engagement. Moreover, loyalty programs and flash discounts are being used as strategic tools to retain users and increase order frequency. These trends underscore a market that is becoming more customer-centric and technologically advanced, laying the foundation for sustainable long-term growth.

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Vietnam Online Food Delivery Market Segmentation

Order Mode

Online
Offline

Online Order Method

Mobile Application
Website

Cuisine

Vietnamese Cuisine
Western Cuisine
Italian Cuisine
South Asian Cuisine
Others

Region

Southern
Northern
Central

Vietnam Online Food Delivery Market Growth

The Vietnam online food delivery market is growing at an accelerated pace, propelled by both demand-side and supply-side drivers. Consumer preferences are shifting rapidly toward digital convenience, driven by the widespread use of smartphones, improved internet infrastructure, and the popularity of e-wallets and mobile payment platforms. Young and working-class consumers, particularly in urban areas, are the primary drivers of this growth, frequently relying on delivery services for both everyday meals and special occasions.

On the supply side, food delivery platforms are expanding aggressively, offering faster delivery times, diverse restaurant partnerships, and improved customer service. Investment in logistics infrastructure-such as GPS tracking, optimized delivery routes, and real-time communication with customers-is improving service quality and efficiency. Additionally, cloud kitchens and virtual restaurants are gaining popularity, allowing food delivery companies to operate without the overhead of physical dining spaces.

Partnerships between food delivery platforms and local restaurants are also strengthening, giving smaller vendors the opportunity to reach a wider audience. These developments reflect a vibrant and competitive market that is poised to expand further. As technology continues to evolve and consumer demand grows, Vietnam's food delivery ecosystem is expected to remain on a strong upward trajectory.

Vietnam Online Food Delivery Market Forecast

According to Expert Market Research, the Vietnam online food delivery market is expected to grow at a remarkable CAGR of about 24.00% from 2025 to 2034, making it one of the fastest-growing sectors in Southeast Asia. This optimistic forecast is backed by favorable economic indicators, rising digital adoption, and increasing consumer demand for convenience and variety. The market is expected to benefit significantly from rural and semi-urban expansion, as delivery infrastructure continues to improve.

As more consumers shift from offline to online ordering methods, particularly through mobile apps, the number of active users is forecast to rise sharply. Enhanced personalization through AI and predictive analytics will help platforms offer tailored food suggestions, boosting order frequency and customer satisfaction. The growing presence of cloud kitchens will also help platforms manage high volumes efficiently while keeping operational costs low.

Market leaders are expected to introduce new features and expand service offerings, including grocery and pharmaceutical delivery, further increasing platform utility. The Vietnamese government's push toward digital transformation, coupled with increasing foreign investments, will support the sector's expansion. Overall, the market is expected to reach substantial revenue milestones by 2034, reshaping how Vietnamese consumers access and enjoy food services.

Vietnam Online Food Delivery Market Competitor Analysis

Here are the key players in the Vietnam online food delivery market, each explained in 20 words:

Vietnam MM Co., Ltd: Offers wide food delivery coverage, strong logistics network, and technological integration for efficient, large-scale online order fulfillment.

Foody Corporation: Popular platform known for diverse cuisine options, user-friendly mobile app, and strong presence in Vietnam's urban food market.

Others: Emerging local and regional platforms targeting niche cuisines and leveraging localized marketing strategies to capture untapped consumer segments.

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