Hotel Gift Card Market to Hit US$ 188.4 Bn by 2032, Fueled by Digital Gifting Trends and Experiential Travel Demand - Persistence Market Research

✅ Market Overview and Growth Outlook

The global hotel gift card market is gaining rapid traction as digital transformation and consumer demand for experience-based gifting reshape the hospitality industry. According to the latest research by Persistence Market Research, the market is expected to grow from US$ 76.7 billion in 2025 to US$ 188.4 billion by 2032, reflecting a robust CAGR of 13.7% during the forecast period.

Hotel gift cards are increasingly being adopted as flexible gifting options that cover not only stays but also spa services, fine dining, and holiday packages. The flexibility, personalization, and experiential nature of hotel gift cards are driving their popularity among individual consumers and businesses alike. E-gifting, especially via online platforms, is emerging as the fastest-growing segment due to convenience and widespread digital adoption.

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Among all categories, hotel closed loop gift cards dominate the market owing to brand loyalty and bundled deals offered by hotel chains. Regionally, North America leads the market, driven by strong tourism trends, advanced digital infrastructure, and high consumer spending. The U.S., in particular, benefits from a matured hospitality sector and frequent promotional campaigns by leading hotel chains and travel platforms.

✅ Key Highlights from the Report

➤ The global hotel gift card market is projected to grow at a CAGR of 13.7% through 2032.
➤ The market value is estimated to jump from US$ 76.7 Bn in 2025 to US$ 188.4 Bn by 2032.
➤ Hotel closed loop gift cards currently lead the product type segment.
➤ North America holds the largest regional share, with the U.S. being the top contributor.
➤ E-gifting has emerged as a highly preferred option, especially among younger consumers.
➤ Individual consumers and SMEs together account for a significant portion of gift card purchases.

✅ Market Segmentation

The hotel gift card market is segmented by product type, application, price range, end user, and sales channel, enabling players to offer highly targeted services. In terms of product type, the market is split into Universal Accepted Open Loop, Hotel Closed Loop, Miscellaneous Closed Loop, and E-Gifting. Hotel closed loop cards remain the top performer, offering recipients exclusive access to hotel services, while e-gifting is fast emerging due to mobile and online convenience.

By application, hotel gift cards cater to a wide range of experiences such as stays, holiday packages, bar & spa services, meeting & events, sports activities, and travel & transportation. Stays and holiday packages dominate usage due to their broad appeal, but bar and spa services are gaining ground as luxurious experiential gifts.

When it comes to price range, the market is segmented into low (0-$1,000), medium ($1,000-$3,000), and high (above $3,000). Low and medium-range gift cards are the most commonly purchased, as they provide accessible gifting options for both individuals and small businesses. For end users, the major segments include individuals, small and medium enterprises (SMEs), large enterprises, and business users. SMEs are increasingly using hotel gift cards as employee rewards and client gifts.

Lastly, based on the sales channel, the market is divided into online and offline platforms. Online sales dominate the market, accounting for a substantial portion of the total revenue, thanks to widespread internet access, secure payment systems, and the rising popularity of instant gifting.

✅ Regional Insights

North America is the largest regional market for hotel gift cards, accounting for a considerable share in both revenue and volume. The dominance of this region stems from a combination of factors, including a well-established hospitality industry, strong digital infrastructure, and increasing consumer inclination toward travel experiences over physical gifts. Gift card platforms and hotel brands frequently run promotional campaigns during the holiday season, further fueling demand.

In Europe, the market is also experiencing strong growth, driven by cross-border travel, a thriving tourism industry, and a growing culture of personalized gifting. Countries like the UK, France, and Germany are witnessing a surge in demand for hotel gift cards, especially among millennials who prioritize experiential gifts. Meanwhile, Asia-Pacific, particularly East and South Asia, is emerging as a key growth region due to increasing disposable incomes, growing tourism, and the digital transformation of retail and hospitality sectors.

✅ Market Drivers

One of the primary drivers of the hotel gift card market is the rising preference for experiential gifting. As consumers shift away from material possessions, they increasingly favor experiences such as travel, wellness retreats, and luxurious stays. Hotel gift cards cater perfectly to this sentiment, offering versatile and memorable gifting solutions.

Another significant factor is the digitalization of payment systems and gifting platforms. The widespread adoption of e-gifting and mobile-based transactions has made hotel gift cards easily accessible, increasing their appeal across age groups and geographies. Additionally, hotel brands are leveraging loyalty programs, discounts, and seasonal promotions to boost card sales, particularly around holidays and special occasions.

✅ Market Restraints

Despite strong growth prospects, the hotel gift card market faces some limitations. One major concern is the limited acceptance and restrictions associated with some closed loop cards. While these cards foster brand loyalty, they restrict consumer choice and can result in underutilization if recipients are unable to redeem them conveniently.

Furthermore, economic uncertainty and travel disruptions, such as those caused by pandemics or geopolitical tensions, can negatively impact the hospitality sector. In such scenarios, consumer willingness to spend on travel-related services may decline, thereby affecting hotel gift card sales. Additionally, issues like card expiration, fraud risks, and lack of personalization in some offerings can hinder market expansion.

✅ Market Opportunities

The emergence of personalized and customizable hotel gift cards presents a substantial opportunity for market growth. Brands are increasingly offering cards that can be tailored to the recipient's preferences-be it a spa experience, a romantic getaway, or a luxury stay-adding emotional value to the gift and improving customer satisfaction.

Another promising opportunity lies in corporate gifting. Companies, especially SMEs and startups, are adopting hotel gift cards as a means to reward employees, retain talent, or appreciate clients. With rising remote work and flexible working trends, experience-based rewards like travel or staycations are becoming popular. Additionally, the integration of blockchain and fintech technologies into gift card ecosystems can enhance transparency, reduce fraud, and simplify cross-border redemptions.

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✅ Frequently Asked Questions

➤ How Big is the Hotel Gift Card Market in 2025?
➤ Who are the Key Players in the Global Market for Hotel Gift Cards?
➤ What is the Projected Growth Rate of the Hotel Gift Card Market?
➤ What is the Market Forecast for Hotel Gift Cards by 2032?
➤ Which Region is estimated to dominate the Hotel Gift Card Industry through the Forecast Period?

✅ Company Insights

✦ Amazon.com Inc.
✦ Blackhawk Network Holdings, Inc.
✦ MakeMyTrip Limited
✦ Avani Hotels & Resorts Limited
✦ Anantara Hotels, Resorts & Spas
✦ Travelgift.cards
✦ Toga Far East Hotels
✦ Accor
✦ Expedia Group
✦ Arp-Hansen Hotel Group
✦ Valencia Hotel Group
✦ Taj Hotels
✦ Qwikcilver Solutions Pvt. Ltd.

✅ Recent Market Developments

■ In 2024, Expedia Group partnered with major hotel chains to offer digital hotel gift cards redeemable across multiple brands and experiences.
■ Taj Hotels introduced a tiered hotel gift card program featuring exclusive rewards and bonus packages during festive seasons.

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