Press release
Nutritional Serum Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Nutritional Serum
What Is the Expected Nutritional Serum Market Size During the Forecast Period?
The nutritional serum market is growing strongly, expected to rise from $6.33 billion in 2024 to $6.91 billion in 2025 at a CAGR of 9.1%. This is attributed to aging demographics, wellness trends, fitness industry expansion, and consumer preference for clean and convenient skincare solutions.
The nutritional serum market is projected to grow steadily, reaching $9.64 billion by 2029 at a CAGR of 8.7%. This growth is fueled by the preference for natural and organic ingredients, a shift to preventive healthcare, vegan and vegetarian trends, corporate wellness programs, and immune health focus. Key trends include eco-friendly packaging, wearable tech integration, formulation innovations, subscription models, and hybrid nutritional product advancements.
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What Are the High-Growth Segments in the Nutritional Serum Market?
The nutritional serum market covered in this report is segmented -
1) By Type: Vitamin Serums, Antioxidant Serums, Hydrating Serums, Exfoliating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serums, Oil Control Serums, Skin-Tightening Serums, Other Types
2) By Skin Type: Dry Skin, Oily Skin, Normal Skin, Sensitive Skin
3) By Price: Low, Medium, High
4) By Distribution Channel: Online, Offline
5) By End Use: Men, Women
Subsegments:
1) By Vitamin Serums: Vitamin C Serums, Vitamin E Serums, Vitamin A (Retinol) Serums, Vitamin B Complex Serums, Other Vitamin-Infused Serums
2) By Antioxidant Serums: Green Tea Extract Serums, Niacinamide Serums, Resveratrol Serums, Coenzyme Q10 Serums, Other Antioxidant-Infused Serums
3) By Hydrating Serums: Hyaluronic Acid Serums, Glycerin-Based Serums, Aloe Vera Serums, Other Moisturizing Serums
4) By Exfoliating Serums: Alpha Hydroxy Acid (AHA) Serums, Beta Hydroxy Acid (BHA) Serums, Enzyme-Based Serums, Other Exfoliating Serums
5) By Anti-Aging Serums: Peptide-Based Serums, Retinol Or Retinoid Serums, Collagen-Boosting Serums, Other Anti-Aging Formulations
6) By Brightening Serums: Vitamin C-Based Serums, Niacinamide Serums, Licorice Extract Serums, Arbutin Serums, Other Brightening Serums
7) By Anti-Acne Serums: Salicylic Acid Serums, Benzoyl Peroxide Serums, Tea Tree Oil Serums, Sulfur-Based Serums, Other Acne-Fighting Serums
8) By Oil Control Serums: Salicylic Acid Oil Control Serums, Niacinamide Oil Control Serums, Clay-Based Serums, Other Oil Regulation Serums
9) By Skin-Tightening Serums: Collagen-Boosting Serums, Elastin-Enhancing Serums, Firming Peptide Serums, Other Skin Tightening Formulas
10) By Other Types: Custom Formulated Serums, Multi-Function Serums, Specialized Serums For Sensitive Skin
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What Key Drivers Are Expected to Influence Future Nutritional Serum Market Growth?
The growing focus on personal care and beauty is expected to propel the growth of the nutritional serum market. As more consumers prioritize self-care, grooming, and aesthetic enhancement, nutritional serums, which are concentrated formulations delivering vitamins, antioxidants, and hydration directly to the skin, have gained popularity. These products are designed to improve skin texture, radiance, and overall health, addressing common concerns such as aging and uneven skin tone. According to the Bureau of Labor Statistics, personal care product sales saw an increase of 20.3% in 2022, signaling a growing demand for such products, thus boosting the nutritional serum market.
Which Companies Hold the Largest Share Across Different Nutritional Serum Market Segments?
Major companies operating in the nutritional serum market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever, L'Oréal S.A., Colgate-Palmolive, Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Avon Products Inc., Coty Inc., Galderma S.A., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, The Body Shop International Limited, KOSÉ Corporation, Revlon Inc., Melaleuca Inc., Young Living Essential Oils LC, Oriflame Holding AG, VLCC Health Care Limited, Natura Bisse International Inc., MamaEarth, Morrocanoil Inc., Tata Harper Skincare
What Are the Major Trends Shaping the Nutritional Serum Market?
In the nutritional serum market, major companies are innovating with vitamin-based skincare solutions targeting specific concerns. For instance, in July 2024, Galderma S.A., a Switzerland-based pharmaceutical company, launched Cetaphil Vitamin C Serum and Ceramide Serum. The Vitamin C variant offers antioxidant protection and dark spot reduction, while the Ceramide Serum strengthens the skin barrier and provides 48-hour hydration.
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What Are the Emerging Geographies for The Nutritional Serum Market Growth?
Asia-Pacific was the largest region in the nutritional serum market in 2024. The regions covered in the nutritional serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Nutritional Serum Market?
2. What is the CAGR expected in the Nutritional Serum Market?
3. What Are the Key Innovations Transforming the Nutritional Serum Industry?
4. Which Region Is Leading the Nutritional Serum Market?
Why This Report Matters:
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