Press release
Online Cosmetics Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Online Cosmetics
What Is the Expected Online Cosmetics Market Size During the Forecast Period?
The online cosmetics market has shown steady expansion. It will rise from $13.36 billion in 2024 to $14.62 billion in 2025 at a CAGR of 9.4%. Growth was previously supported by increasing mobile usage, the spread of home delivery options, a preference for at-home beauty routines, consumer interest in product ingredients, and the influence of digital beauty tutorials.
The online cosmetics market is expected to see strong growth in the next few years. It will grow to $20.7 billion by 2029, with a compound annual growth rate (CAGR) of 9.1%. The growth can be attributed to a shift towards online shopping, rising demand for personalized beauty products, greater adoption of e-commerce platforms, increased investment in digital marketing by beauty brands, and expanding internet access. Key trends include technological advancements, virtual try-on technology, AI and machine learning integration, demand for anti-aging products, and digital payment systems.
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What Are the High-Growth Segments in the Online Cosmetics Market?
The online cosmetics market covered in this report is segmented -
1) By Type: Skin Care, Fragrance, Makeup, Hair Care, Sun Care, Bath And Shower
2) By Category: Mass, Premium
3) By Distribution Channel: Company Website, Retail Website
4) By Application: Men, Women
Subsegments:
1) By Skin Care: Facial Care (Cleansers, Moisturizers, Serums, Toners, Exfoliators, Face Masks), Body Care (Lotions, Body Wash, Scrubs, Body Butter), Anti-Aging (Anti-wrinkle, Firming Creams, Serums), Sun Protection (Sunscreens, After-Sun Care)
2) By Fragrance: Perfumes, Colognes, Eau de Parfum, Eau de Toilette, Body Sprays
3) By Makeup: Face Makeup (Foundations, Powders, Blush, Highlighters, Concealers), Eye Makeup (Mascara, Eyeliner, Eyeshadow, Eyebrow Products), Lip Makeup (Lipsticks, Lip Gloss, Lip Liners, Lip Balms), Makeup Tools (Brushes, Sponges, Applicators)
4) By Hair Care: Shampoos, Conditioners, Hair Oils And Serums, Hair Color, Hair Styling Products (Hair Gels, Mousses, Hairsprays), Hair Treatments (Hair Masks, Leave-In Conditioners)
5) By Sun Care: Sunscreens (Lotions, Sprays, Stick Form), After-Sun Care (Aloe Vera, Cooling Gels), Tanning Products (Self-Tanners, Tanning Oils)
6) By Bath And Shower: Shower Gels And Body Washes, Bath Bombs And Salts, Soaps, Shower Oils, Scrubs And Exfoliants
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What Key Drivers Are Expected to Influence Future Online Cosmetics Market Growth?
The online cosmetics market is projected to grow as internet penetration increases. Expanding broadband networks, affordable devices, and government initiatives have improved access to the internet, enabling easier online shopping. This shift has revolutionized the cosmetics market, making it more accessible. The International Telecommunication Union reported that global internet users increased from 5.1 billion in 2022 to 5.4 billion in 2023, demonstrating the growing market potential for online cosmetics.
Which Companies Hold the Largest Share Across Different Online Cosmetics Market Segments?
Major companies operating in the online cosmetics market are LVMH Moët Hennessy Louis Vuitton SE, Johnson & Johnson, Parfums Christian Dior, L'Oréal S.A., Chanel S.A., Hermès International S.A., Kao Corporation, Shiseido Company Limited, Avon Products Inc., Clinique Laboratories LLC, Amorepacific Corporation, Clarins Group, Kosé Corporation, MAC Cosmetics, L'Occitane Groupe S.A., Elizabeth Arden Inc., Fenty Beauty by Rihanna, e.l.f. Cosmetics, Anastasia Beverly Hills LLC, Kiehl's LLC, Charlotte Tilbury Beauty Ltd., Bobbi Brown Professional Cosmetics Inc., NARS Cosmetics, SK-II, Kylie Cosmetics LLC
What Are the Major Trends Shaping the Online Cosmetics Market?
Companies in the online cosmetics market are innovating by developing grooming and skincare products aimed at Gen Z men. These offerings address both aesthetic and expressive needs of this demographic. In December 2022, Kao Corporation, a Japanese cosmetics company, unveiled UNLICS, a beauty brand for Gen Z men, alongside its online retail platform. This brand promotes confidence and self-expression with inclusive products for varied skin types.
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What Are the Emerging Geographies for The Online Cosmetics Market Growth?
North America was the largest region in the online cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Online Cosmetics Market?
2. What is the CAGR expected in the Online Cosmetics Market?
3. What Are the Key Innovations Transforming the Online Cosmetics Industry?
4. Which Region Is Leading the Online Cosmetics Market?
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