Press release
The Role of Women Entrepreneurs in Sustainable Design and Textiles
Before we get into the stories, here are a few quick numbers that set the stage for how impactful women entrepreneurs have been in this space over the past year:Over 80% of garment factory workers worldwide are women, and many female entrepreneurs are stepping up to change the conditions behind the clothes, from fair wages to environmental ethics (Forbes)
The ethical fashion market grew from $8.17 billion in 2023 to $8.83 billion in 2024, showing clear momentum in demand for sustainable and ethical options (Creed Vintage)
A program called RISE, which supports life skills and rights education, has reached over 400,000 garment workers-65% of them women-in factories across the textile industry (Textile Network)
The sustainable fashion industry is currently worth more than $6.5 billion and is on track to hit $10.1 billion by next year, opening doors for even more innovation and leadership from women-led businesses (The Roundup)
The textile and clothing industry emits about 1.7 billion tons of carbon dioxide a year, which makes up as much as 8% of global greenhouse gas emissions-a number that's motivating many women founders to rethink how things are made from the ground up (ThomasNet)
Shaping a New Narrative for Sustainability
Sustainable design used to sit on the fringe of the fashion and home industries, seen as a niche for eco-enthusiasts or luxury consumers willing to pay a premium for conscience. That narrative has shifted in a big way. Women entrepreneurs have been at the heart of this change-not just creating environmentally responsible products, but also reshaping how businesses operate and how people think about consumption. From upcycled yarn to circular product models, their work is rewriting the rules of manufacturing, materials, and even marketing.
Redefining Transparency in Design
Vanessa Yuan, co-founder of ecoBirdy (https://www.ecobirdy.com/), captures the essence of this movement with clarity: "As a female entrepreneur in sustainable design, I believe transparency is key-there should be two price tags: one in money and the other on the environment. Only then can we empower consumers to understand the real cost of their choices. Sustainability isn't a luxury; it's a responsibility, and design must reflect that." Her words speak to a broader frustration among modern designers. It's not just about what we make, but how we make it, and whether the customer is fully aware of what went into that process.
ecoBirdy turns discarded plastic toys into furniture, giving new life to materials that would otherwise become landfill. The work is bold, colorful, and unmistakably intentional. The transparency Yuan talks about isn't just in the physical product, but in its storytelling. It's about showing customers what's behind the scenes, from sourcing to end-of-life plans, and demanding more accountability across the board.
Conscious Success and Female Supply Chains
Jehann Biggs, President and Owner of In2Green (http://in2green.com), a woman-led company crafting eco-luxury textiles from recycled materials, echoes that sentiment. Biggs brings a grounded, no-nonsense view of what it means to run a values-driven business: "Leading In2Green has shown me how much women entrepreneurs are truly shaping the sustainable design landscape. The true power isn't in an individual voice, but in our combined strength. I often think about how we connect with other women-owned businesses in our supply chain, from yarn suppliers to our local knitters. We're proving that you can be incredibly successful while operating with a conscience, challenging the traditional ways of manufacturing that often overlook environmental and social impact. This is where women shine, bringing a holistic perspective to how products are made and consumed."
What Biggs points out is something you see across many of these ventures-sustainability is not an afterthought, it's baked into every decision. That includes everything from fiber choices to factory partnerships. In In2Green's case, small-batch production, ethical labor, and recycled materials are the norm, not the exception. And more often than not, the people driving those decisions are women.
Waste Innovation as a Business Model
Zazi Vintage approaches sustainability with a deep appreciation for the stories woven into every textile. The founder shares, "Travel is not just about seeing new places but about connecting deeply with the people and stories behind what you find. Collecting stories of connection is what truly drives me to travel, and they happen 80% through cloth. Every textile has a history, a culture, and a person behind it. When I hold a vintage piece, I'm holding a fragment of someone's life and journey, which inspires me endlessly and reminds me why the world is so beautifully diverse." - Jeanne de Kroon, founder of Zazi Vintage (https://www.zazi-vintage.com/).
This perspective reflects a thoughtful way of valuing materials beyond their surface. The business focuses on honoring the histories embedded in fabrics while promoting sustainable choices through vintage textiles. It's a reminder that sustainability can be about preserving culture and connection, not just reducing waste.
Zazi Vintage's vision challenges the usual narratives by emphasizing slow, meaningful consumption and the importance of keeping stories alive through cloth. This approach encourages a more mindful relationship with what we wear and how we understand the impact of our choices.
A Practical Vision for the Future
Each of these entrepreneurs brings a different lens to the idea of sustainability, but all are grounded in a strong sense of responsibility and possibility. Whether it's designing kid-friendly furniture out of recycled plastic, producing throw blankets with upcycled cotton clippings, or transforming waste into household cleaners, they are pushing their industries forward while refusing to cut corners.
In many ways, this movement is a return to common sense. It's about making things that last, making them ethically, and making them with full awareness of their impact. What's new is the confidence and clarity with which these women are doing it-and how they are redefining leadership through purpose and practicality.
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