openPR Logo
Press release

LSE PhD Candidate Launches AI Tool 'PrivaAI' to Help Companies Design Smarter, More Sustainable Privacy Policies

05-28-2025 06:06 PM CET | IT, New Media & Software

Press release from: Getnews

/ PR Agency: Weisoft Limited
LSE PhD Candidate Launches AI Tool 'PrivaAI' to Help Companies

Ziqi Zhong, a PhD candidate in Marketing at the London School of Economics (LSE), has launched an AI-powered platform that helps companies evaluate and improve how they communicate privacy policies to consumers. The tool, named PrivaAI, aims to bridge the gap between regulatory compliance, user perception, competitive positioning, and environmental responsibility.

Image: https://www.globalnewslines.com/uploads/2025/05/1cf8d145a5925d8dfd228ccb12c67d03.jpg

Image: System architecture of PrivaAI

Designed for use by legal teams, marketing departments, and product managers, PrivaAI scores privacy policies across eight dimensions-including clarity, transparency, tone, user control, fairness, sustainability, and perceived value exchange-from a human-centered perspective. Rather than relying solely on legal checklists, the system uses fine-tuned language models and real behavioral data to simulate how consumers perceive the policies they're asked to accept.

"Privacy policy design is often treated as a compliance box," Zhong explains. "But in reality, the way people emotionally and cognitively respond to privacy language can affect their trust, brand loyalty, and even conversion."

Backed by empirical research and experimental data, PrivaAI is more than a compliance tool-it's a strategic asset. Zhong's studies show that companies using empowering, transparent language in their policies experience significantly greater trust and engagement from users. His framework, developed as part of his doctoral research, includes behavioral experiments using eye-tracking and emotion detection to isolate what users care most about when reading privacy policies.

"We discovered that people care most about fairness, control, and the ability to understand policies quickly," says Zhong. "Even subtle changes in wording can make a big difference."

Underpinning PrivaAI is a formal economic model developed by Zhong to evaluate the trade-offs companies face in adopting more sustainable data strategies. The model simulates how different approaches to privacy communication-ranging from minimalist, opaque language to detailed, user-friendly disclosures-impact consumer behavior, perceived brand trust, and long-term profitability. The findings indicate that companies can realize tangible returns by prioritizing transparency and user control.

"The model shows that building user trust isn't just a feel-good story-it has real economic upside," Zhong says. "In many cases, the long-term value of transparency outweighs the short-term cost of revising communication strategies."

PrivaAI is also designed for industry benchmarking. The platform can generate cross-sectoral distributional reports, helping businesses understand how their policies compare to others in their field. Whether it's fintech, healthcare, e-commerce, or gaming, companies can see where they stand relative to competitors in terms of perceived transparency, ethical tone, and user empowerment. This gives teams the data to not only improve their own messaging but to monitor privacy communication as a competitive advantage.

"PrivaAI gives you a map of the landscape," Zhong explains. "You're not just optimizing in isolation. You can see how consumers react to your peers, to leaders in the space, and to industry trends."

Zhong's approach also addresses a growing concern in the digital economy: sustainability. With cloud services now generating more carbon emissions than the airline industry, and individual data centers consuming electricity on par with tens of thousands of homes, Zhong argues that more transparent privacy communication can support better data practices-and reduce unnecessary data collection.

"If users understand and trust your data policy, you don't need to over-collect," he says. "That helps both the planet and the business."

Developed as part of his job market paper, PrivaAI is the product of Zhong's interdisciplinary research across marketing, behavioral economics, and machine learning. His academic training includes doctoral work at LSE and coursework at London Business School and Imperial College London.

The project has already been featured at leading conferences, including the American Marketing Association Annual Conference (AMA) , the European Marketing Academy Conference (EMAC) , and the INFORMS Marketing Science Conference (ISMS) .

Zhong's work has also received international recognition. He was recently appointed Visiting Professor at the Southwestern University of Finance and Economics (SWUFE) in China, where he contributes to curriculum development in responsible AI, data ethics, and digital sustainability.

"With PrivaAI, my goal is to show that data privacy doesn't have to be cold or technical," Zhong concludes. "It can be human-centered, trust-building, and even environmentally meaningful."

More information can be found at zzhong.io [https://zzhong.io/].
Media Contact
Contact Person: Ziqi Zhong
Email: Send Email [http://www.universalpressrelease.com/?pr=lse-phd-candidate-launches-ai-tool-privaai-to-help-companies-design-smarter-more-sustainable-privacy-policies]
Country: China
Website: https://zzhong.io

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release LSE PhD Candidate Launches AI Tool 'PrivaAI' to Help Companies Design Smarter, More Sustainable Privacy Policies here

News-ID: 4041092 • Views:

More Releases from Getnews

TurnKey Lender Joins Mastercard Start Path Program to Accelerate Global Growth and Lending Innovation
TurnKey Lender Joins Mastercard Start Path Program to Accelerate Global Growth a …
Image: https://www.globalnewslines.com/uploads/2025/09/1758311418.jpg TurnKey Lender [https://www.turnkey-lender.com/], a leading provider of AI-powered lending automation software [https://www.turnkey-lender.com/loan-management-software/], announced it has joined Mastercard's Start Path program [https://www.mastercard.com/us/en/innovation/partner-with-us/start-path.html], a global startup engagement platform designed to help the most promising fintechs scale through access to Mastercard's technology, expertise, and global network. Image: https://www.globalnewslines.com/uploads/2025/09/481f00e8e0aabd86d785dea5841f0ef1.jpg Through Start Path, TurnKey Lender will have the opportunity to collaborate with Mastercard to expand its reach, enhance product innovation, and deliver intelligent lending solutions to
Baltimore Brazilian Jiu Jitsu opens new Essex facility; ribbon cutting Sat., Sept. 20 at 11 a.m.
Baltimore Brazilian Jiu Jitsu opens new Essex facility; ribbon cutting Sat., Sep …
Image: https://www.globalnewslines.com/uploads/2025/09/1758202703.jpg Baltimore Brazilian Jiu Jitsu will hold a ribbon cutting Sat., Sept. 20 at 11 a.m. at 501 Eastern Blvd, Essex, Md. The expansion-supported by the Essex Community Development Corporation-adds 7-day programs for kids and adults. Media parking reserved. ESSEX, MD - Sep 20, 2025 - Baltimore Brazilian Jiu Jitsu will celebrate the grand opening of its new facility at 501 Eastern Blvd, Essex, MD 21221 with a ribbon-cutting on Saturday,
Stiltsville Fish Bar Elevates Coastal Dining in Miami Beach
Stiltsville Fish Bar Elevates Coastal Dining in Miami Beach
Image: https://www.globalnewslines.com/uploads/2025/09/1758289407.jpg Stiltsville Fish Bar, located in Miami Beach's Sunset Harbour, brings the spirit of coastal living to the dining table. Inspired by the historic Stiltsville houses on Biscayne Bay, the restaurant offers fresh, locally sourced seafood, inventive cocktails, and a welcoming atmosphere that reflects Miami's vibrant waterfront culture. September 20, 2025 - Miami Beach, FL - Inspired by the storied history of the original Stiltsville houses above Biscayne Bay, the restaurant
Detroit Junk Car Buyers Expands Services in Oak Park, MI
Detroit Junk Car Buyers Expands Services in Oak Park, MI
Image: https://www.globalnewslines.com/uploads/2025/09/1758298574.jpg Detroit Junk Car Buyers, based in Oak Park, MI, provides fast and reliable junk car removal services with instant cash offers and free towing. Specializing in all makes and conditions, the company offers a hassle-free way for residents to turn unwanted vehicles into cash while supporting eco-friendly recycling practices. September 19, 2025 - Oak Park, MI - Detroit Junk Car Buyers, Specializing in fast and convenient junk car removal, the

All 5 Releases


More Releases for Zhong

Xiaorui Zhong: Sculpting Worlds with Precision and Passion
Xiaorui Zhong is a 3D Artist whose works contribute to many well-known game franchises including Halo Infinite and Forza Motorsport. Her portfolio includes personal projects that demonstrate her extraordinary technic within the realm of 3D modeling and her relentless pursuit of creative expression. Her work has been exhibited in Times Square, Red Dot Miami, and The Game Developers Conference, as well as major publications in the art world such as
Electric Bus Market 2022 Precise Outlook - Yutong, DFAC, BYD, King Long, Zhong T …
The "Electric Bus" Market report offers qualitative and quantitative insights and a detailed analysis of market size & growth rate for all possible segments in the market. The Global Electric Bus Industry presents a market overview, product details, classification, and market concentration. The report also provides an in-depth survey of key players in the market which is based on various competitive intelligence parameters like company profiles, product picture and specification,
Luxury Shuttle Bus Market - Opportunity Ahead of Earnings| Zhong Tong, Foton, AN …
The Global Luxury Shuttle Bus Market has witnessed continuous growth in the past few years and is projected to see some stability post Q2,2020 and may grow further during the forecast period (2021-2025). The assessment provides a 360° view and insights, outlining the key outcomes of the industry, current scenario witnesses a slowdown and study aims to unique strategies followed by key players. These insights also help the business decision-makers
Electric Bus Industry 2018 – Yutong, DFAC, BYD, King Long, Zhong Tong, Foton
Qyresearchreports include new market research report “Global Electric Bus Industry 2018 Market Research Report” to its huge collection of research reports. The global market for Electric Bus has experienced several changes in the last few years. This research report on the worldwide Electric Bus market attempts to analyze these change and present a complete overview of this market. The major players in global Electric Bus market include Yutong DFAC BYD King Long Zhong Tong Foton ANKAI Guangtong Nanjing Gold Dragon Volvo New Flyer Daimler Gillig … Interpret
Global Auto Valve Stem Seal Market 2017- Zhong Ding, ElringKlinger, Qingdao TKS …
The Global Auto Valve Stem Seal Market 2017 examines the performance of the Auto Valve Stem Seal market. It encloses an in-depth judgment of the Auto Valve Stem Seal market state and the competitive landscape globally. This report analyzes the potential of Auto Valve Stem Seal market in the present and the future prospects from various angles in detail. The Global Auto Valve Stem Seal Market 2017 report includes Auto Valve
Global Graphite Sheet Market: Tanyuan, TOYO TANSO, T-Global, Zhong Yi, Teadit
Global Market Study Evaluate on Graphite Sheet Industry by Type, Manufacturers, Application, Type, and Regions, Forecast up to 2022 The scope of the global Graphite Sheet market report is: This report offers a comprehensive evaluation of the Graphite Sheet market. It does so by in-depth qualitative insights, historical Graphite Sheet market data, and verifiable projections about global Graphite Sheet market size. The projections featured in the Graphite Sheet market report have been