Press release
Impact of Growing Interest in Historical Events on Heritage Tourism Market: A Significant Driver Propelling The Heritage Tourism Market In 2025
Heritage Tourism
What Is the Heritage Tourism Market Size and Projected Growth Rate?
The heritage tourism market has seen strong growth in recent years. It will rise from $606.57 billion in 2024 to $645.77 billion in 2025 at a CAGR of 6.5%. The historic growth is driven by the increased affordability of tour packages, a rising demand for experiential travel and immersive experiences, enhanced visitor experiences at heritage sites, and growing awareness of cultural preservation and sustainable tourism.
The heritage tourism market is expected to witness strong growth, reaching $817.52 billion by 2029, at a CAGR of 6.1%. The growth is due to the rising demand for cultural festivals and events, expanding educational travel opportunities, a surge in religious and spiritual tourism, and growing government support. Key trends in this market include the use of augmented reality (AR) and virtual reality (VR) to enhance the visitor experience, the integration of sustainable and eco-friendly tourism practices, the creation of customized heritage tour packages, and advancements in digital platforms.
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What Are the Major Segments in the Heritage Tourism Market?
The heritage tourism market covered in this report is segmented -
1) By Type: Cultural Heritage, Natural Heritage, Intangible Heritage
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: 30 And Under, 31 To 50, 51 To 70, 71 And Above
4) By Booking Channel: Online, Offline
Subsegments:
1) By Cultural Heritage: Historic Sites And Monuments, Museums And Art Galleries, Traditional Festivals And Events, Religious And Sacred Sites, Architectural Heritage Tours
2) By Natural Heritage: National Parks And Protected Areas, World Heritage Natural Sites, Eco-Tourism And Wildlife Tours, Geoparks And Natural Landmarks, Conservation Areas And Biodiversity Reserves
3) By Intangible Heritage: Traditional Performing Arts (Dance, Music, Theater), Culinary Traditions And Food Tours, Oral Histories And Storytelling, Rituals, Festivals, And Customs, Traditional Crafts And Handicrafts
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What Are The Driving Heritage Tourism Market Evolution?
The increasing interest in historical events is expected to drive the growth of the heritage tourism market. Historical events refer to significant occurrences that have shaped the world and cultures. Enhanced educational resources, media exposure, cultural trends, and public interest in history contribute to the growing popularity of historical events. These events enrich heritage tourism by providing compelling narratives and attractions that attract visitors and boost local economies. For instance, in January 2024, Historic England reported an 11% increase in visits to historic attractions in the UK in 2023 compared to 2022, with significant growth in visits to places of worship and a 10% rise in revenue from historic attractions. As a result, the growing interest in historical events is driving the heritage tourism market.
Which Firms Dominate The Heritage Tourism Market Segments?
Major companies operating in the heritage tourism market are TUI AG, Booking Holdings Inc., Expedia Group Inc., Carlson Wagonlit Travel (CWT), Airbnb Inc., BCD Travel, TripAdvisor Inc., Abercrombie & Kent USA LLC, Intrepid Travel Ltd., Travel Leaders Group LLC, Kesari Tours Pvt. Ltd., Collette Travel Service Inc., GetYourGuide Deutschland GmbH, Tauck, G Adventures Inc., ATG Travel Worldwide B.V., Wanderlust Travel Pvt.Ltd., Exodus Travels Limited, National Geographic Partners LLC, Trafalgar Tours Limited, EF Go Ahead Tours, Heritage Expeditions Ltd., Martin Randall Travel Ltd., ACE Cultural Tours Ltd., Context Travel
What Trends Are Expected to Dominate the Heritage Tourism Market in the Next 5 Years?
Major corporations in the heritage tourism industry are leveraging digital engagement tools like interactive mobile apps to have a competitive edge. These apps serve to enrich the experiences of visitors by giving instantaneous information, guided tours, and augmented reality capabilities that render historical locations more vibrant. For instance, VisitScotland, a tourism entity headquartered in Scotland, inaugurated the Scotland's Stories app in March 2023. This application lets users navigate various historical locations with interactive maps and audio guides telling local myths and history. Distinctive features encompass user-sourced content that tells individual tales related to each location and social media integration facilitating easy sharing of experiences. While these digital resources noticeably improve visitor involvement and satisfaction, they also need continuous updates and upkeep to stay pertinent in a fast changing tech environment.
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Which Is The Largest Region In The Heritage Tourism Market?
Asia-Pacific was the largest region in the heritage tourism market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the heritage tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Heritage Tourism Market?
2. What is the CAGR expected in the Heritage Tourism Market?
3. What Are the Key Innovations Transforming the Heritage Tourism Industry?
4. Which Region Is Leading the Heritage Tourism Market?
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