Press release
WEDIDx - An Innovative Global Platform Built by & for Industrial Designers
WEDIDx officially launches today as a global platform dedicated to transforming India's product design and ecosystem. It is developed as a design engine for 'Make in India.' WEDIDx brings together designers, innovators, manufacturers, and colleges to spur innovation and produce world-class products with purpose.As India is becoming a global manufacturing powerhouse, WEDIDx highlights the critical point that India needs to improve. By embedding design within the manufacturing landscape, Wedidx will help explore the possibilities of creativity, versatility, and global contention.
"Every product that ends up being successful begins with a great idea. WEDIDx is the ground zero where these ideas are formed, prototyped, and released to the world," said Pulaha Dasgupta, Founder of WEDIDx. "We are not just building a platform - we are sparking a movement for design-led innovation across India."
Narrative: Design-First, Innovation-Led
WEDIDx is founded on the principle that India's future as a manufacturing superpower will not be based on scaling mass production but on design-led, purposeful products with global competitive advantages. The platform provides a dedicated clearinghouse to connect creative design with scalable production while protecting innovation between ideation, real-world prototyping, and production.
Our Mission
To accelerate product design innovation and connect designers, creators, and manufacturers towards making India the global hub for innovative manufacturing.
Supporting the National Manufacturing Mission
WEDIDx is closely aligned to the desired outcomes of the Union Budget 2025-26, National Manufacturing Mission (NMM). WEDIDx is an important key to drive India's aspirations by:
Enabling MSMEs to have design capability, with prototyping assistance and go-to-market avenues.
Providing students and professionals with skills-based training and practical product innovation in their design education and skilling programs will help develop the future workforce.
Providing a simplified ease of doing business via a single platform that facilitates collaboration between designers, manufacturers, and funders.
Partnering with design labs and digital infrastructure to give access to advanced technologies.
Improving product quality standards by providing imagination capability into the manufacturing lifecycle as a world-class Design Thinking.
Through its mutual exclusivity in relation to NMM, WEDIDx contributes to India's manufacturing story - a narrative in which innovation can be founded on scale implementation.
Strategic Role in 'Make in India'
WEDIDx serves in an integrated way in three frames:
The Accelerator: Professionally sourcing and amplifying ground-breaking product ideas from India's best designers and design schools.
The Exchange: A collaborative space where designers and industry connect, and innovation and manufacturing can connect.
The Foundation: Providing the means to imagine, in the shape of tools, visibility and partnerships, because every "Make in India" story comes from an idea somebody imagined.
Taking Indian Innovation to a Global Platform
WEDIDx operates as a launchpad that empowers India's design innovation ecosystem through:
Empowering Young Designers - Providing visibility, voice, and validation on a global stage.
Attracting Global Brands - Offering direct access to India's world-class design talent.
Fueling Startups - Enabling the transformation of bold ideas into working prototypes.
Guiding Manufacturers - Helping identify and scale the next generation of breakthrough products.
WEDIDx isn't just shaping products - it's shaping ideas.
Through visionary design and innovation, it becomes the creative engine powering the next chapter of Make in India.
For more information, visit https://www.wedidx.com/
EN20 4th Floor, Webel More, Sector V, Bidhan Nagar, Kolkata - 700091
WEDIDx is an innovative platform that connects India's industrial designers, innovators, and manufacturers to promote design-led, purpose-driven product development. WEDIDx catalyzes the Make in India strategy by accelerating innovation through collaboration, prototyping, and exposure to the global marketplace. WEDIDx empowers young creators and supports MSMEs while closing the gap between creativity and production at scale, paving the way for India's rise to global manufacturing prominence.
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