Press release
Location-Based Entertainment Market Anticipated To Witness Robust Growth, Surpassing $12.53 Billion By 2029
The Location-Based Entertainment Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].What Is the Current Location-Based Entertainment Market Size and Its Estimated Growth Rate?
The location-based entertainment market is growing exponentially, with a forecasted increase from $3.86 billion in 2024 to $4.89 billion in 2025, reflecting a CAGR of 26.7%. The growth drivers include pop culture tie-ins, social media influence, urbanization, increasing family and group activities, and the rise of experiential spending trends.
The location-based entertainment market is anticipated to grow exponentially, reaching $12.53 billion by 2029 at a CAGR of 26.5%. Growth drivers include AI integration, expansion into emerging markets, hybrid experiences, and sustainability initiatives. Trends include the integration of augmented reality (AR), immersive experiences, virtual reality (VR), and interactive attractions.
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How Are Emerging Segments Shaping the Location-Based Entertainment Market Landscape?
The location-based entertainment market covered in this report is segmented -
1) By Offerings: Hardware, Software, Services
2) By Technology: 2 Dimensional (2D), 3 Dimensional (3D), Cloud Merged Reality (CMR)
3) By End-Use: Amusement Parks, Arcade Studios, 4D Films
Subsegments:
1) By Hardware: Gaming Consoles, Virtual Reality (VR) Headsets, Augmented Reality (AR) Devices, Interactive Kiosks, Motion Tracking Equipment, Projection Equipment
2) By Software: Game Development Software, Simulation Software, VR Or AR Content Creation Software, Location-Based Game Applications, Analytics And Data Management Software
3) By Services: Game Hosting And Maintenance Services, Content Creation And Customization Services, Consulting And Integration Services, Customer Support And Technical Assistance, Installation And Setup Services
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Which Growth Factors Are Influencing Location-Based Entertainment Market Expansion?
The rise in consumer spending on games and video content is likely to boost the location-based entertainment market. With the growing demand for immersive digital experiences, including video games and streaming content, there is a rising interest in location-based entertainment offerings such as gaming centers, immersive theaters, and virtual reality experiences. For example, in 2023, total video game sales in the U.S. reached $57.2 billion, reflecting a rise in consumer spending. This surge in entertainment spending drives demand for location-based experiences that complement digital content consumption, thus propelling market growth.
Who Are the Dominant Players Across Different Location-Based Entertainment Market Segments?
Major companies operating in the location-based entertainment market are Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Meta Platforms Inc., Huawei Technologies Co. Ltd., The Walt Disney Company, Panasonic Corporation, Nvidia Corporation, Regal Entertainment Group, Unity Technologies Inc., AEON Fantasy Co. Ltd., Sony Interactive Entertainment LLC, Magic Leap Inc., HTC Corporation, Niantic Inc., Barron Games International LLC, Bob's Space Racers Inc., HQ Software LLC, Habo Studio Inc., CamOnApp S.A., E-Learning Studios Ltd., SpringboardVR Inc., BidOn Games Studio LLC, VRstudios LLC
What Trends Are Driving Growth in The Location-Based Entertainment Market?
Key players in the location-based entertainment market are making strides in innovation, particularly in advanced virtual reality technologies, to deepen immersive experiences and broaden their audience reach. The incorporation of virtual reality within location-based entertainment generates a digitally immersive space that allows user interaction, amping up the entertainment value. For instance, Shanghai Disney Resort, a theme park situated in China, launched SoReal VR SuperSpace in September 2022. This immersive VR experience is part of its Disneytown shopping, dining, and entertainment precinct, marking its first flagship store in Shanghai. The dual-level venue includes VR activities on the ground floor and an all-encompassing VR walkthrough on the upper level. This trendy upgrade, brought to life by SoReal, a VR company based out of China, uplifts visitor interaction and diversifies entertainment offerings at Disneytown.
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Which Geographic Regions Are Expected to Dominate the Location-Based Entertainment Market in the Coming Years?
North America was the largest region in the location-based entertainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based entertainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Location-Based Entertainment Market?
2. What is the CAGR expected in the Location-Based Entertainment Market?
3. What Are the Key Innovations Transforming the Location-Based Entertainment Industry?
4. Which Region Is Leading the Location-Based Entertainment Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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