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Lead Generation Software Market Report 2025-2034: Industry Overview, Trends, And Forecast Analysis

05-28-2025 07:29 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Lead Generation Software Market

Lead Generation Software Market

The Lead Generation Software Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Current Lead Generation Software Market Size and Its Estimated Growth Rate?
The lead generation software market has experienced substantial growth in recent years. It is projected to increase from $5.39 billion in 2024 to $5.92 billion in 2025, reflecting a compound annual growth rate (CAGR) of 10.0%. The historic growth can be attributed to the rise of data-driven marketing strategies, greater adoption of digital marketing, a growing need for lead and sales generation, the affordability of smartphones, and the acceleration of digital transformation.

The lead generation software market is expected to experience strong growth over the next few years. It will reach $8.58 billion by 2029, with a compound annual growth rate (CAGR) of 9.7%. The growth is attributed to the rising need for customer acquisition, emphasis on marketing automation, the growing adoption of account-based marketing, the expansion of digital marketing, and an increase in internet users. Major trends include advancements in AI and machine learning, the demand for cost-effective solutions, the need for predictive analytics, and mobile-optimized solutions.

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How Are Emerging Segments Shaping the Lead Generation Software Market Landscape?
The lead generation software market covered in this report is segmented -

1) By Type: Click Lead, Call Lead
2) By Functionality: Lead Capture And Tracking, Lead Nurturing And Management, Lead Scoring And Qualification, Analytics And Reporting
3) By Deployment: Cloud-Based, On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By Application: Health, Life, Auto, Home

Subsegments:
1) By Click Lead: Landing Page Optimization, Forms And Surveys, Ad Campaigns (PPC, Display Ads), Email Marketing Integration, Social Media Lead Capture, Content Marketing (Blogs, E-Books)
2) By Call Lead: Click-To-Call Features, Call Tracking And Analytics, IVR Systems (Interactive Voice Response), Call Routing And Management, Call Recording And Monitoring, SMS Or Voice Call Campaigns, Outbound Call Automation

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Which Growth Factors Are Influencing Lead Generation Software Market Expansion?
The increasing number of internet users is expected to propel the growth of the lead generation software market. As internet usage continues to rise due to factors like social media, e-commerce, and digital services, businesses are increasingly adopting lead generation software to optimize their customer acquisition processes. According to the International Telecommunication Union, the number of internet users grew from 5.1 billion in 2022 to 5.4 billion in 2023. This growing number of users will drive the demand for lead generation software.

Who Are the Dominant Players Across Different Lead Generation Software Market Segments?
Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.

What Trends Are Driving Growth in The Lead Generation Software Market?
Leading enterprises in the lead management software market are advancing in the creation of AI-centered account prioritization software. This progression allows for more informed and data-backed resolutions in lead prioritization and sales target planning tactics. AI-focused account prioritization software points to a set of tech solutions that exploit artificial intelligence (AI) and machine learning methodologies to support companies in efficiently prioritizing and handling their sales leads and accounts. For instance, in October 2023, Gradient Works, originating from Austin-based software, introduced a novel AI-focused account prioritization software named Market Map. This software allows B2B sales teams to shrewdly revise their ideal customer profile (ICP) and adapt a data-initiated methodology in choosing target accounts. Market Map applies generative AI and proprietary machine learning strategies to examine how all the accounts in a company's CRM represent their distinct products, services, and markets publicly.

Get the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/report/lead-generation-software-global-market-report

Which Geographic Regions Are Expected to Dominate the Lead Generation Software Market in the Coming Years?
North America was the largest region in the lead generation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Lead Generation Software Market?
2. What is the CAGR expected in the Lead Generation Software Market?
3. What Are the Key Innovations Transforming the Lead Generation Software Industry?
4. Which Region Is Leading the Lead Generation Software Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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Contact Us
Europe: +44 207 1930 708,
Asia: +91 88972 63534,
Americas: +1 315 623 0293 or
Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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