Press release
Strong Growth Ahead: Event And Exhibition Market Size To Grow At Arecord 5.9% Cagr By 2029
The Event And Exhibition Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].How Big Is the Event And Exhibition Market Size Expected to Be by 2034?
The event and exhibition market has experienced strong growth in recent years. It is anticipated to grow from $47.66 billion in 2024 to $50.66 billion in 2025, at a compound annual growth rate (CAGR) of 6.3%. The historical growth can be attributed to more business networking opportunities, consumer demand for experiences, economic expansion, government and institutional support, improved infrastructure, and increased corporate marketing expenditures.
The event and exhibition market is projected to see substantial growth, reaching $63.75 billion by 2029 with a CAGR of 5.9%. The growth is attributed to the rise of hybrid and virtual events, expanding markets in emerging regions, increasing demand for experiential marketing, greater investment in event technology, and more corporate and consumer events. Key trends include the integration of virtual and augmented reality, eco-friendly event practices, the use of AI and automation in event management, data-driven event strategies, and personalized experiences.
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What Are the Emerging Segments Within the Event And Exhibition Market?
The event and exhibition market covered in this report is segmented -
1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users
Subsegments:
1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events
2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions
3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs
4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos
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What Long-Term Drivers Are Shaping Event And Exhibition Market Trends?
The rising investment in corporate conferences and events is expected to accelerate the growth of the event and exhibition market. These investments refer to companies allocating resources to organize networking, brand promotion, knowledge-sharing, and business development events. Corporate conferences and events focus on brand visibility, networking, and client engagement. As more companies invest in events, the demand for event venues, including hotels and conference centers, increases, boosting revenue for these facilities. For instance, in July 2024, Northstar Travel Media Ltd. reported that 85% of surveyed organizations are investing in development, with an average investment of £348,035 in the past year. This trend is contributing to the growth of the event and exhibition market.
Who Are the Top Competitors in Key Event And Exhibition Market Segments?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG
What Are the Major Trends Shaping the Event And Exhibition Market?
Leading businesses in the events and exhibitions market are prioritizing the development of advanced event technologies, specifically in the realm of transaction infrastructure. Their goal is to streamline operations, enhance ticket purchasing experiences, and boost engagement by merging with state-of-the-art technologies. The technological setup for event ticketing encompasses safe payment processing, efficient ticket dissemination, real-time confirmation, and thorough management of event tickets. For example, Leap Event Technology, a company based in the US, introduced a new integrated merchant services solution in August 2023. The solution, backed by Stripe, is made to simplify payment processes for event organizers and is part of Leap's comprehensive event technological services. They offer a range of products for ticketing and e-commerce in various industries such as music, sports, and performing arts. On top of that, the service comprises fraud protection mechanisms to ensure secure transactions and is provided free of charge to clients. The launch aims to further streamline event organizers' operations, making ticket sales and purchases of merchandise a smoother process.
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Which Regions Are Becoming Hubs for Event And Exhibition Market Innovation?
Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Event And Exhibition Market?
2. What is the CAGR expected in the Event And Exhibition Market?
3. What Are the Key Innovations Transforming the Event And Exhibition Industry?
4. Which Region Is Leading the Event And Exhibition Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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