Press release
Wool Processing and Specialty Wool Products Market Expected to Reach USD 15.6 Billion by 2031 as Demand for Traceable, Eco-Friendly Textiles Increases
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2024 Industry Milestones:
Woolmark Launches Regenerative Merino Certification
• First, brands receive carbon-footprint-verified Merino sourcing labels.
Wool Blends Expand in Athleisure and Performance Apparel
• Icebreaker and Ortovox launch next-gen odor-control Merino-blend lines
Luxury Fashion Embraces Blockchain Traceability
• European houses introduce QR-linked garment tags tied to specific wool farms
Executive Insights:
Specialty wool is not just a textile; it's a story of ethics, environment, and elegance. Brands that share this narrative capture value at every stage," said Ava Lin, Sustainable Textiles Analyst, Clearview Market Insights.
"Today's consumer wants softness, science, and a sustainable backstory. Wool delivers on all fronts-from the soil to the runway," added Jacques Moreau, CEO, Chargeurs Wool.
Roadmap to 2031:
• 2025: QR-traceable wool products adopted in 30% of high-end brands
• 2026: Organic and RWS-certified wool reaches $1.5B in retail value
• 2028: Regenerative farming protocols adopted by 25% of Merino farms globally
• 2030: Biodegradable wool insulation enters mass-market construction
• 2031: Premium wool commands 15% of total global fiber market share
For more insights, visit https://clearviewmarketinsights.com/report-store
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
About Clearview Market Insights
Clearview Market Insights offers market intelligence in sustainable textiles, wool processing, and ethical fiber innovations. Our research assists supply chain stakeholders in developing traceable, profitable, and planet-friendly fiber economies.
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