Sports Protective Equipment Market Driven by Rising Participation in Sports Activities Coupled With Rising Consumer Awareness

Sports protective equipment use to reduce risk of injury during sporting activities. This safety standard is set by the government and national health and public health organizations. Sports protective equipment mainly used in action or high contact sports, to reduce risk of injury.

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Sports equipment market is expected to observe significant growth during the forecast period. This rising participation in sports activities coupled with increasing consumer awareness related to fitness and health is boosting the demand of sport protective equipment market. In addition, growing awareness of e-commerce is fueling the demand of this market. E-commerce offers several benefits such as variety of products offering, various option, easy delivery and time saving among others. Through the online distribution channel manufacturers reach out to a wider customer base which further is resulting to growth of the sports protective equipment market. For example, Terra Nova Equipment Ltd. recently introduced the first lightest tents, for mountaineers and this product become very popular among mountaineers. Furthermore, many manufacturers are focused on developing light weight sports protective equipment which offer high performance due to their flexibility, ample control and stiffness. Increasing demand for these products is also escalating the industry growth over the forecast period. However, rising availability of fraudulent products originally sold by established brands with the rising prices is effecting the market growth and this factor has become a restraint of sports protective equipment market. Although product innovation and the use of better quality raw material is expected to offer new opportunity for the market growth. Moreover, growing participation at local level sport activities in schools, universities and the corporate sector where sports being encouraged are also anticipated to create impact on demand. In addition, it is seen that emphasis are given on national level events to large extent and thus sports are encouraged not only in a competitive way but as a way to solve international conflicts. This factor also anticipated to drive product demand significantly.

The market is segmented in three categories: by types, by application, and by region. By types the market can be divided into helmets, protective eyewear, face protection and mouth guards, pads, guards and straps, protective clothing and footwear and others. In terms of application, the market can be segregated into competitive athlete, scroll sports, ball games, mountaineering and rock climbing, winter sports and water sports among others.

By geography, the markets has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. The study also covers major countries in all the regions such as The U.S in North America, The U.K, Germany, France, Russia, Italy and Rest of Europe in Europe, China, India, Japan and Rest of APAC in Asia Pacific, Brazil in Latin America and GCC is Middle East and Africa among others. Developed nations namely U.S. and European countries are expected to boost the industry in terms of volume and revenue. However, Asia Pacific is expected to experience high growth during the forecast period. This is resulting to strong economic growth and rising consumer disposable income, especially in developing countries such as India, China and Japan. Furthermore, high demand generated from Australia is also resulting to increased focus on sports and this is also estimated to boost the demand. Inclination of consumers towards spending on apparels and other related products may also result to rise in product demand in the region.

The key players participating in the Sports protective equipment market are Bauerfeind AG, Mcdavid Inc., LP Support, Mueller Sports Medicine, Inc., Under Armour Inc., Nike Inc., Shock Doctor Sports, AQ-Support, Decathlon Group, Amer Sports Corporation and Adidas AG among others.

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