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Growing Use of Mobile Devices Propel Email Marketing Software Market: An Emerging Driver Transforming The Email Marketing Software Market Landscape

05-27-2025 07:04 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Email Marketing Software Market Size

Email Marketing Software Market Size

The Email Marketing Software Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Email Marketing Software Market?
The email marketing software market is projected to grow from $1.69 billion in 2024 to $1.94 billion in 2025, with a CAGR of 14.2%. Growth was driven by increased email usage, digital marketing strategies, predictive analytics, e-commerce expansion, and evolving compliance standards.

The email marketing software market is anticipated to grow rapidly, expected to reach $3.25 billion by 2029, at a compound annual growth rate (CAGR) of 13.9%. This growth is attributed to the expansion of AI and machine learning integration, increased emphasis on data privacy and security, integration with other marketing technologies like CRM and social media platforms, the growing demand for mobile-responsive email designs, and a shift towards interactive and dynamic email content. Key trends include the rise of omnichannel marketing automation solutions, a greater focus on behavioral targeting and segmentation, an emphasis on user-generated content, the emergence of voice-assisted email marketing, and advancements in automation and personalization capabilities.

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What Are the Different Email Marketing Software Market Segments?
The email marketing software market covered in this report is segmented -

1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, And Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries

Subsegments:
1) By Cloud-Based: Software-As-A-Service (SaaS), Hosted Email Marketing Solutions
2) By On-Premise: Installed Software Solutions, Self-Hosted Email Marketing Platforms

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What Are the Primary Drivers Shaping the Email Marketing Software Market?
The increasing use of mobile devices is expected to boost the growth of the email marketing software market. Mobile devices such as smartphones, tablets, and wearables enable communication, internet access, and computing, making them essential tools for modern consumers. Email marketing software can leverage the convenience of mobile devices to facilitate direct, targeted communication with audiences on the go. For instance, according to the Department of Telecommunications in Vietnam, the number of smartphone subscribers in the country increased from 91.3 million in 2021 to 93.5 million in March 2022, representing 73.5% of the adult population. As mobile device usage grows, so does the demand for email marketing software.

Which Companies Are Leading in the Email Marketing Software Market?
Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.

What Are the Latest Developing Trends in the Email Marketing Software Market?
Prominent organizations in the email marketing software industry are prioritizing the creation of innovative technological solutions, such as generative artificial intelligence (AI) email marketing tools, to gain a market advantage. These AI tools utilize AI to generate customized and enhanced email content for marketing purposes automatically. For example, Intuit Mailchimp, an American email marketing firm, in April 2023 unveiled the Email Content Generator (beta) - an AI tool that enables marketers and small businesses to set up customized email campaigns. As a part of Mailchimp's array of AI-powered features, this tool employs GPT AI technology to generate content tailored to a specific industry, marketing aim, and brand voice. Mailchimp's suite of AI features which include a creative assistant, a content optimizer, and a send-time optimizer, assists users in crafting successful campaigns, refining content, and scrutinizing performance.

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https://www.thebusinessresearchcompany.com/report/email-marketing-software-global-market-report

What Are the Top Revenue-Generating Geographies in the Email Marketing Software Market?
North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Email Marketing Software Market?
2. What is the CAGR expected in the Email Marketing Software Market?
3. What Are the Key Innovations Transforming the Email Marketing Software Industry?
4. Which Region Is Leading the Email Marketing Software Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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