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Rising Demand For Improvement In Customer Digital Experience To Boost Global Marketing Resource Management (MRM) Market

This study deploys a detailed understanding of the market for marketing resource management (MRM) and is made by carrying both secondary and primary research. The market has been studied in terms of value chain analysis and technology front. The key segments leading the market at present and their state by the end of the forecast period has also been presented. The mergers and acquisitions taking place in the market and their impact on the development of this market has also been encapsulated.

The first section of the report presents an introduction to the market and throws light on the key market highlights. This section studies the evolution of marketing resource management and the top five competency areas of MRM. The global MRM market is predicted to rise at a 12.00% CAGR between 2016 and 2020. MRM software is a type of software that aids in the effective management of marketing operations based on MRM processes. The key functions of MRM are content management, project management, asset management, marketing planning and budgeting. In addition, these system also aid in connecting the marketing departments of an organization.

The rising demand for improvement in customer digital experience and market response globally will provide impetus to the development of the MRM market. Furthermore, the introduction of location-based marketing is a key trend seen in the market. On the other hand, the increasing interoperability issues and the absence of extensive integration strategy may impede the development of the global MRM market in forthcoming years, as per this study.

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In the next section, the segmentation of the market for marketing resource management has been presented. In terms of deployment, the market is categorized into cloud and on-premises. Of these, cloud-based MRM software segment held a dominant share in the market in 2015. The increasing flexibility of their marketing operations and the growing preference of enterprises to lower the IT infrastructure costs will fuel the demand for cloud-based marketing asset management software.

On the basis of geography, the report categorizes the market into Asia Pacific, the Americas, and Europe, the Middle East, and Africa (EMEA). Of these, the Americas marketing resource management market will hold the most dominant share in the market in the coming four years. The development of marketing techniques such as social media marketing and inbound marketing, the proliferation of huge count of MRM software vendors within the U.S, and the growing count of users of smartphones will augment the development of this market in the Americas.

The prime players operating in the global marketing resource management (MRM) market are BrandMaker, BrandSystems, IBM, Infor, Microsoft, SAP, SAS Institute, Teradata, Workfront, and Code Worldwide, among others, as stated in this study.

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