Natural Food & Drinks Market Size, Share, Growth, Global Industry Overview By 2031

The Natural Food & Drinks Industry was valued at $120,446.60 million in 2020, and is estimated to reach $361.3 Billion by 2031, growing at a CAGR of 11.44% from 2022 to 2031.

Market growth is driven by rising consumer interest in health and wellness, evolving lifestyles, and shifting dietary habits. However, the expansion is challenged by the high prices of natural food and beverages, as well as their limited shelf life.

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Natural food and beverages are products made without synthetic additives, hormones, antibiotics, or artificial flavors. In many countries, there are no strict regulations defining "natural" products, which allows manufacturers to use the label broadly due to the absence of clear guidelines. These products are commonly found in stores that also offer organic goods. In 2021, supermarkets and hypermarkets made up about 40% of global sales in the natural food and drinks market.

The industry's growth is largely fueled by consumers' increasing focus on health, wellness, food safety, and social responsibility, along with preferences for products that offer taste, convenience, and value. As awareness of clean and healthy ingredients grows, new opportunities are emerging for companies in the health-focused food sector. Furthermore, many foodservice establishments-such as restaurants and hotels-are adapting their menus to meet the demand for healthier options, supporting broader market expansion. As consumer knowledge and demand for natural products continue to rise, the global natural food and drinks market is expected to experience significant growth.

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The natural food & drinks market is segmented on the basis of product type, distribution channel, packaging, and region. Depending on product type, it is categorized into natural food and natural drinks. As per distribution channels, it is classified into supermarkets/hypermarkets, natural or health food store, convenience stores, online retails, and others. As per packaging, it is categorized into paperboard, cans, and others. According to packaging, it is categorized into paperboard, cans, and others Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key companies profiled in the report include Archer Daniels Midland Company, Bunge Ltd., Earths Best, Amy's Kitchen, Nestle S.A., 365 Everyday Value, Organic Valley, ConAgra Foods, Dean Foods, and General Mills.

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