Anti-Snoring Devices Market Growth Accelerates Toward US$ 2.67 Bn by 2032, Says Persistence Market Research

The global anti-snoring devices market is undergoing a significant transformation fueled by rising awareness of sleep health, increased prevalence of obstructive sleep apnea (OSA), and growing technological innovation in sleep solutions. In 2025, the market is expected to reach US$ 1,617.4 Mn and is projected to grow at a CAGR of 7.4%, reaching US$ 2,670.6 Mn by 2032. This growth is largely attributed to the demand for non-invasive, user-friendly alternatives to traditional continuous positive airway pressure (CPAP) therapy. Mandibular advancement devices (MADs) dominate the market, comprising 32.4% of the share due to their affordability, comfort, and effectiveness.

North America leads the anti-snoring devices market due to advanced healthcare infrastructure, higher diagnosis rates, and favorable medical reimbursement policies. In contrast, the Asia Pacific region is emerging as a lucrative market, driven by increasing disposable incomes, growing awareness about sleep disorders, and improved access to healthcare. As more consumers turn to smart solutions like AI-powered sleep trackers and mobile-connected devices, the anti-snoring industry is poised for significant technological and geographical expansion.

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Key Highlights from the Report

✦ Mandibular Advancement Devices (MADs) expected to hold 32.4% market share by 2025 due to high efficacy and comfort.
✦ North America dominates the global market with strong healthcare access and sleep disorder diagnostics.
✦ Asia Pacific exhibits fastest growth, driven by awareness and rising disposable income.
✦ Smart devices like pillows and CPAP-integrated apps are reshaping the product landscape.
✦ Online distribution channels are propelling direct-to-consumer sales across major e-commerce platforms.
✦ AI-powered anti-snoring devices are gaining popularity for real-time monitoring and sleep optimization.

Market Segmentation

The anti-snoring devices market can be segmented by product type and distribution channel.

By Product Type:
Mandibular advancement devices (MADs) lead the market due to their proven ability to mitigate snoring by repositioning the lower jaw, thereby preventing airway obstruction. Their non-invasive nature and affordability make them a popular choice among consumers. Additionally, MADs are increasingly customized using 3D printing and are available through dental professionals, enhancing user comfort. Tongue retention devices (TRDs), nasal dilators, CPAP devices, chin straps, and smart pillows are also significant contributors, with CPAP machines being used primarily in severe cases of sleep apnea.

By Distribution Channel:
The online sales channel has emerged as the most dominant, owing to the convenience of e-commerce platforms such as Amazon, Walmart, and Alibaba. Online stores offer extensive product variety, detailed customer reviews, and attractive discounts. Offline channels-such as hospitals, clinics, and retail stores-still serve a vital role, especially for professional consultations and custom fittings. However, subscription-based services and trial programs via e-commerce have shifted consumer behavior towards online purchasing.

Regional Insights

North America:
North America is the largest regional market, bolstered by high rates of diagnosed sleep disorders and robust healthcare services. The U.S., in particular, accounts for a major share due to the availability of advanced sleep monitoring and treatment solutions. Initiatives like Smart Nora's snore-adjusting pillow reflect the region's emphasis on comfort and innovation. Public health campaigns and reimbursement schemes have also increased adoption rates for devices such as MADs and smart anti-snore gadgets.

Asia Pacific:
The Asia Pacific region is witnessing rapid market expansion. Countries like China and India are experiencing a surge in sleep apnea awareness, supported by rising urbanization and aging populations. The Chinese market alone accounts for over 170 million individuals affected by OSA. The increasing penetration of mobile apps, improved diagnostic rates, and rising healthcare expenditure in APAC countries are fueling demand for personalized and accessible anti-snoring solutions.

Europe:
Europe is progressing steadily, supported by healthcare funding, awareness initiatives, and stringent regulatory standards for sleep devices. Ongoing EU-funded research programs focused on wearable tech and advanced diagnostics underscore the region's commitment to innovation. Aging demographics and strong healthcare systems continue to contribute to growing demand for clinically validated anti-snoring solutions.

Market Drivers

One of the key drivers of the anti-snoring devices market is the rising prevalence of obstructive sleep apnea (OSA) and chronic snoring globally. Studies show that snoring is present in up to 94% of OSA cases. Increasing awareness of health complications associated with untreated sleep apnea-including cardiovascular issues, hypertension, diabetes, and fatigue-has prompted individuals to seek effective solutions. Technological advancements in biometric sensors and AI-powered devices also support real-time snoring detection and user feedback, improving adoption rates. Direct-to-consumer models and customization further enhance accessibility and compliance, especially among younger demographics.

Market Restraints

Despite the promising outlook, the market faces several restraints. Key among them is the discomfort associated with the long-term use of devices like MADs and CPAP machines. Users often report issues like jaw pain, dental complications, and pressure sores. CPAP devices, while effective, are bulky and restrictive, leading to poor user compliance. Furthermore, there is a shortage of qualified sleep specialists in many regions, which affects accurate diagnosis and personalized treatment, hindering market expansion in developing economies.

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Market Opportunities

There are significant opportunities in the development of adjustable and personalized anti-snoring solutions. For instance, customizable MADs, such as Glidewell's EMA® device, offer improved comfort by allowing users to adjust the fit and positioning, thereby increasing effectiveness and user satisfaction. Similarly, innovations like smart pillows with MEMS sensors and machine-learning algorithms for sleep pattern analysis enable real-time intervention without disrupting sleep. As consumer preference shifts toward convenience, aesthetics, and personalization, manufacturers investing in R&D and digital integration stand to gain a competitive edge.

Reasons to Buy the Report

✔ Gain a detailed understanding of market trends, growth drivers, and technological innovations in anti-snoring devices.
✔ Identify high-growth segments and opportunities across regions and product categories.
✔ Benchmark key players and assess their strategies, product portfolios, and innovations.
✔ Understand competitive dynamics and emerging trends such as AI-powered and mobile-connected devices.
✔ Access actionable insights for strategic planning, investment decisions, and market entry strategies.

Company Insights

• ResMed
• Fisher & Paykel Healthcare
• Apnea Sciences Corporation
• Smart Nora Inc.
• SnoreLessNow
• Glidewell Laboratories
• ZQuiet
• Great Lakes Dental Technologies
• AppySleep
• Tempur Sealy International Inc.

Recent Developments

• In December 2024, ZQuiet introduced the ZQuiet Advance mouthpiece with adjustable jaw advancement and slim design for improved comfort.
• In October 2024, AppySleep launched a smart wristband that gently vibrates to shift user sleeping position and reduce snoring.
• In February 2024, SnoreLessNow's Anti-Snore Mouth Guard+ received FDA 510(k) clearance in the U.S.
• In March 2024, Tempur debuted its Ergo Smart Base, a bed that automatically adjusts to reduce snoring using built-in sensors.

Conclusion

The anti-snoring devices market is positioned for sustained growth driven by a confluence of lifestyle changes, increasing sleep disorder diagnoses, and a demand for innovative, non-invasive treatment options. As consumers become more health-conscious and informed about the dangers of untreated OSA and habitual snoring, the market for anti-snoring devices is expanding beyond traditional solutions. Smart technologies, AI-driven feedback loops, and customizable products are redefining sleep healthcare. With North America leading in adoption and Asia Pacific showing promising potential, stakeholders should focus on expanding product accessibility, affordability, and personalization. The future of this market lies in integrating convenience, effectiveness, and digital sophistication to deliver better sleep outcomes worldwide.

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About Persistence Market Research:

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