openPR Logo
Press release

Book Publicity-Acquiring An Added Edge

03-25-2008 04:16 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Strategic Vision, LLC

/ PR Agency: Strategic Vision
Every author’s dream is to successfully publish a book. Authors spend years pursuing this dream, a life aspiration into which they pour their hearts and minds. Many think that after a publisher has agreed to publish the book, the majority of hard work is done. Actually, that is when the hard work begins in earnest - marketing and promoting the book.

Established publishers release more than 100,000 books annually, not including subsidy published books and e-books. How then does one make a book stand out and receive the attention it needs and deserves? Books are a business, so authors need to think along those lines. Authors need marketing and publicity plans for their books. That often entails hiring a publicist.

At Strategic Vision, LLC, we suggest that authors secure a publicist at least three to four months prior to the book’s publication. This allows adequate time to organize the publicity and marketing campaign for the book. What are the elements of this marketing a publicity campaign?

We first analyze the book for potential newsworthiness and send book galleys to high-profile publications for inclusion in he book review sections. Most publications require at least six to eight week advance notice to consider reviewing the book. Magazines such as Publishers Weekly, Time and Entertainment Weekly demand even more lead time, generally three months. We also develop an author’s website and press kit during this period to prepare for media coverage.

Next, we begin contacting radio and television shows to secure bookings for the author, pitching various story angles to the producers. Strategic Vision believes its clients always have two stories to tell-the book and the author. Often it is the author’s story that catapults book sales into bestseller categories. One of our most successful clients wrote a romantic thriller, which garnered strong reviews and sales. However, when readers and the media found out what led to writing the book, her sales were even stronger. After a near fatal accident, she had abandoned a successful career on Wall Street to pursue her dreams as a writer.

Even if the author does not have a publicist when the book is first released, this does not mean that publicity cannot generate sales. For those authors who seek publicity after the release of their book, we launch a jumpstart campaign. This involves formulating a comprehensive campaign of radio and television interviews. Believe it or not, a book does not have to be on Oprah and CNN to achieve success.

One author sought us out after his book experienced mediocre sales during the two years following its release. Within five months, he appeared on FOX News Channel and MSNBC with sales increasing twofold from when the book was first released. Indeed some books are on the market for several years before they take off and are made into bestsellers and movies.

Marketing a book well requires patience and perseverance. To the authors who possess these qualities and are determined to see their books succeed, publicity is what gives them the added edge.

Strategic Vision
David E. Johnson
2451 Cumberland Parkway
Suite 3607
Atlanta, GA 30339
www.strategicvision.biz
djohnson@strategicvision.biz

A full service public relations, marketing, & design agency.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Book Publicity-Acquiring An Added Edge here

News-ID: 40320 • Views: 1352

More Releases from Strategic Vision, LLC

Strategic Vision Offers Free Public Relations and Marketing Consultations For Ex …
Strategic Vision, LLC, a leading public relations agency, announces that they will be offering a free thirty-minute consultation for attendees and exhibitors of Toy Fair 2012 on how to jumpstart their marketing and publicity efforts for Toy Fair 2012. The free consultation offering is part of the company’s Publicity and Marketing Jumpstart for the Toy Industry (PMJTI) program designed specifically for the toy industry. Toy Fair 2012 being
CellAntenna’s Solution for Frustrated Cell Phone Customers
May 5, 2009, Coral Springs, Florida – If you own a cell phone, you’ve probably experienced poor reception indoors. “Can you hear me now?”, “What about now?” sounds familiar? CellAntenna Corp. is the worldwide provider of solutions that solve cell phone communication problems with building repeaters. CellAntenna’s building repeater solutions make it possible to use cell phones indoors, even in the areas where the outdoor signal is weak. In addition,
AIS Media Announces the Launch of the P1 Groupe Motorsports Website
Atlanta, GA/May 01, 2009 – AIS Media, Inc., announces the launch of the P1 Groupe's website (p1groupe.com). P1 Groupe is a premiere Motorsports Management company responsible for matchmaking professional motorsports drivers and teams with their sponsors--some of the biggest brands across the globe. P1 Groupe will officially unveil the website at a press conference this weekend at the next round of the Grand-Am Rolex at the Verizon Wireless 250 race
Jennifer Cary Designs Offers Mom BlockCharm™ For Mother’s Day
Dallas, TX/April 27, 2009 - Jennifer Cary Designs announces that its exclusive Mom BlockCharm™ is ideal for Mother’s Day for mothers, aunts and grandmothers, or anyone who wants to celebrate family and honor mothers. The Mom BlockCharm™ is part of the company’s exclusive BabyBlock® charm collection. Designer and President, Jennifer L. Cary was inspired to create the BabyBlock® line by the birth of her two daughters, who were

All 5 Releases