Press release
Detergent Market to Surpass USD 44 Billion by 2032
Detergent Market
The global detergent market, valued at USD 14.41 billion in 2024, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15.2%, reaching approximately USD 44.70 billion by 2032. This growth is fueled by increasing consumer demand for premium and eco-friendly products, advancements in detergent formulations, and the expansion of the industrial and institutional sectors.
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Competitive Landscape
Key players in the detergent market include Procter & Gamble, Unilever PLC, Reckitt Benckiser Group PLC, Colgate-Palmolive Company, and Clorox Company. These companies are focusing on product innovation, strategic partnerships, and mergers and acquisitions to expand their global footprint and meet the rising demand for advanced detergent products.
Regional Demand and Growth Patterns
Asia-Pacific currently leads the detergent market, holding a significant market share of 35.69% in value and 28.75% in volume as of 2024. This dominance is driven by high-population countries such as China and India, growing industrialization, and increased awareness and interest in hygiene among consumers.
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Country-Specific Insights
China: Shift Towards Liquid Detergents
China's detergent market has seen a significant shift from powdered to liquid detergents. According to the China Laundry Association, the production of liquid detergent increased from 3.1264 million tons in 2009 to approximately 24.7755 million tons in 2023. This growth is attributed to the advantages of liquid detergents, such as easy dissolution, no residue, and being mild and non-irritating.
India: Growth in Detergent Consumption
India is expected to be the 5th largest consumer of detergents globally, with per capita consumption projected at 12-15 kg per annum. Liquid detergents are gaining traction, with a penetration rate increasing from 15.9% in July 2021 to 19.8% by July 2022. Leading brands like Hindustan Unilever's Surf Excel and Procter & Gamble's Ariel are driving this growth.
Europe: Regulatory Landscape
The European detergent industry, accounting for approximately 5.6% of the production value of the total chemicals sector in 2023, is governed by Regulation (EC) No 648/2004. This regulation ensures compliance of detergents for the EU market, although overlaps with other EU chemicals legislation have created redundant labeling requirements, burdening the industry. Key Recent Developments
Henkel announced plans to merge its laundry, home care, and beauty care businesses into Henkel Consumer Brands in 2022, aiming to enhance customer service and streamline operations.
Procter & Gamble set up its first liquid detergent manufacturing facility in India, investing INR 200 crore in Hyderabad, underscoring their expansion strategy in developing markets.
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Detergent Market Segment Analysis:
by Type
Anionic
Cationic
Non-Ionic
Others
by Form
Powder
Liquid
Gel
Pods
Others
by Application
Food and Beverage Processing
Animal Hygiene
Laundry Care
Household Cleaning
Personal Care
Others
by Distribution Channel
Online
Supermarket/Hypermarket
Convenience Stores
Independent Retailers
Others
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