Keratin Products Market is Growing: $3.7 Billion Opportunity by 2035, Expand 6.3% CAGR From 2024-2035

The keratin products market size was valued at $1.8 billion in 2023, and is estimated to reach $3.7 billion by 2035, growing at a CAGR of 6.3% from 2024 to 2035.

According to a new report published by Allied Market Research, titled, "Keratin Products Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Application, by Form : Global Opportunity Analysis and Industry Forecast, 2024-2035." The report offers a detailed analysis of the top winning strategies, evolving market trends, market size and estimations, value chain, key investment pockets, drivers & opportunities, competitive landscape and regional landscape. The report is a useful source of information for new entrants, shareholders, frontrunners and shareholders in introducing necessary strategies for the future and taking essential steps to significantly strengthen and heighten their position in the market.

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The keratin products market is expanding significantly on a global scale due to rise in consumer awareness of the importance of healthy skin and hair. The naturally occurring protein keratin, which is present in skin, hair, and nails, is frequently utilized in hair care products to restore damaged hair, reduce frizz, and improve shine & smoothness. The market is growing as a result of consumers' increase in desire for shampoos, conditioners, serums, and hair masks made of keratin. The demand for products is also being driven by the increase in salon services such as keratin hair smoothing and straightening.

Keratin is a fibrous protein that strengthens various tissues in the human body. The keratin products are designed to strengthen the hair shaft by reducing breakage and promoting overall hair health. Moreover, keratin has hygroscopic properties that help retain moisture, which benefits in treating dry or dehydrated hair. The keratin products contribute to improved manageability, which makes it easier to style and detangle hair. In addition, keratin is incorporated in products that are used for wound healing as it promotes cell growth and tissue regeneration.

According to keratin products market analysis, the keratin products market is segmented on the basis of product type, application, form, and region. On the basis of product type, it is categorized into hydrolyzed keratin, oxidized keratin, keratins (IFP: Intermediate Filament Proteins), and wool keratin. Among these, the hydrolyzed keratin segment occupied the major share of the market in 2023 and is anticipated to maintain its dominance during the forecast period. Skin care products often use hydrolyzed keratin due to its moisturizing and skin-conditioning properties. Furthermore, hydrolyzed keratin serves as a source of some amino acids for specific nutraceutical formulations. In addition, the demand for premium and high-value hair care products to treat frizzy hair and enhance hair texture has grown as a result of rise in disposable income and the globalization of beauty standards. Moreover, there is a growth in the market for hydrolyzed keratin derived from natural sources such as wool and feathers. In addition, there has been a significant increase in the number of consumers seeking natural and organic ingredients in personal care products. Moreover, increased recognition of the need for keratin products with hydrolyzed keratin composition to enhance hair health and beauty has been positively influenced by the rise in awareness regarding hair health. Thus, keratin products market trends are creating keratin products market opportunities.

On the basis of application, it is divided into hair beauty salon, skin cream, nutraceutical, pet care & supplement, medical, active pharmaceutical ingredient, and others. Among these, the hair beauty salon segment occupied the major share of the market in 2023 and is anticipated to maintain its dominance during the forecast period. The hair salon facilities offer a range of services related to haircuts, coloring, hairstyles, and other beauty treatments.

Moreover, it offers chemical procedures such as perms or relaxers, the application of hair extensions, hair health treatments, and styling for special occasions. Over the past few years, the hair and beauty salon segment has experienced substantial growth. The number of salons providing a wide range of hair treatments has increased. This is defined by the increased acceptance of a range of beauty standards, which has forced hairdressers to provide a wide range of hair types, textures, and styles. This has further boosted the keratin products market demand.

On the basis of form, it is divided into powder, liquid, and tablet. Among these, the powder segment occupied the major keratin products market share in 2023 and is anticipated to maintain its dominance during the forecast period. Among other sectors, powdered keratin is used in hair care products, dietary supplements, and cosmetic and personal care goods. It is frequently used in cosmetic formulations, including hair care and skincare products. Keratin powder has been more prevalent in skincare, cosmetics, and nutritional supplement formulas in the last few years. This is a result of growing customer demand for keratin powder-containing products due to hair care and beauty trends that emphasize healthy, lustrous hair and glowing skin. Furthermore, keratin derived from natural sources such as wool, feathers, or plants satisfies customer desires for goods that are perceived as pure and environment-friendly ingredients, which has further boosted the demand for keratin powder.

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On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Among these, the Asia-Pacific occupied a major share of the market in 2023 and is anticipated to maintain its dominance during the forecast period. The market for keratin goods has surged in both developing and established nations of Asia-Pacific, as there is a rise in the female workforce, middle-class consumer development, and urbanization, which have all encouraged the adoption of convenience-oriented lifestyles. Many companies have entered the Asia-Pacific keratin products market to increase their customer base and geographic reach. The growth in consumer awareness of natural and organic components has led to a surge in demand for keratin products in Asia-Pacific. Rise in use of keratin products in countries such as China and India is one of the primary factors propelling the Asia-Pacific keratin products market growth.

The outbreak of the pandemic has disrupted the consumer beauty and personal care industry. This was characterized by the strict restriction of the lockdown. The pandemic has also led to changes in consumer behavior and as a result, many people are interested in staying at home. These changes in consumer behavior have both positive and negative impacts on the keratin products market.

The major players analyzed for the keratin products industry include UMP Keraglow, Sigma Aldrich, Tri K Industries, Sia Fluffy Unlimited, Keraplast Technologies, Inc., Croda International Plc, Greentech Biochemicals Co., Limited, BASF SE, Active Concepts, LLC, and BioOrganic Concepts.

Analyst Review:

According to the perspective of top-level CXOs, innovation is the key to growth of the keratin products market, in terms of value sales. Rise in demand for various keratin products among customers makes way for manufacturers to produce herbal or organic skin care products along with affordable prices and eco-friendly packaging. CXOs further added that the rise in consciousness regarding physical appearance among individuals as well as working-class professionals propels the growth of the keratin products market.

Key Benefits For Stakeholders:

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the keratin products market analysis from 2023 to 2035 to identify the prevailing keratin products market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the keratin products market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global keratin products market trends, key players, market segments, application areas, and market growth strategies.

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