Asia Pacific's Nail Salon Industry Booms Amid Rising Beauty Trends

Global Nail Salon Market Set to Reach USD 25.92 Billion by 2032, Driven by Rising Demand for Personal Grooming and Nail Art

The global nail salon market is experiencing significant growth, propelled by increasing consumer emphasis on personal grooming, self-care, and the influence of social media trends. According to Maximize Market Research, the market was valued at USD 13.90 billion in 2024 and is projected to reach nearly USD 25.92 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.1% during the forecast period.

This growth is attributed to the rising popularity of nail art, the proliferation of nail salons offering diverse services, and the increasing adoption of digital platforms for showcasing nail designs. The market's expansion is further supported by innovations in nail care products and services, catering to the evolving preferences of fashion-conscious consumers.

Competitive Landscape

The nail salon market is characterized by a mix of established players and emerging entrants striving to capture market share through strategic initiatives. Companies like Regal Nails, L.A. Nails, and Dashing Diva are focusing on expanding their service offerings and enhancing customer experiences. Additionally, the integration of eco-friendly and health-conscious products is becoming a key differentiator in the competitive landscape.

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Nail Salon Market Growth in the United States

The United States remains a dominant market for nail salon services, driven by a strong culture of personal grooming and a high concentration of salons across the country. The market benefits from a diverse customer base and the continuous introduction of innovative nail art trends.

Consolidation Trends in the U.S. Market

The U.S. market has witnessed several mergers and acquisitions aimed at consolidating market positions and expanding service portfolios. For instance, Regal Nails has been actively acquiring smaller salon chains to increase its footprint, while L.A. Nails has entered into partnerships with beauty product manufacturers to offer exclusive services.

Nail Salon Market Opportunities in Asia Pacific

The Asia Pacific region is experiencing rapid growth in the nail salon market, fueled by rising disposable incomes, increasing urbanization, and a growing emphasis on fashion and beauty. Countries like China, Japan, and South Korea are leading the demand for innovative nail services and products.

Recent Developments in Asia Pacific

In a strategic move, Dashing Diva has expanded its operations in South Korea and Japan, introducing new salon formats and digital booking systems to cater to tech-savvy consumers. Additionally, local brands are collaborating with international partners to bring global nail art trends to the region.

Nail Salon Market Trends in the Middle East and Africa

The Middle East and Africa are emerging as promising markets for nail salon services, driven by increasing beauty consciousness and the adoption of Western beauty standards. Urban centers in countries like the UAE and South Africa are witnessing a surge in demand for premium nail services.

Updation in the Middle East and Africa

Nail Spa has announced plans to open new outlets in Dubai and Johannesburg, focusing on luxury services and personalized customer experiences. The company aims to tap into the growing market of affluent consumers seeking high-quality nail care.

Nail Salon Market Growth in Europe

Europe is experiencing steady growth in the nail salon market, driven by a strong tradition of personal grooming and the increasing popularity of nail art. Countries like the UK, France, and Germany are leading the demand for innovative nail services and eco-friendly products.

Consolidation in the European Market

Nail Inc. has acquired several boutique salons across Europe to expand its presence and offer a wider range of services. The company is also investing in sustainable practices, introducing vegan and cruelty-free nail products to appeal to environmentally conscious consumers.

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♦ Breaking Down the Nail Salon Market: Key Segments Shaping the Industry

by Age

Group Below 18 Year
19 to 26 Year
27 to 40 Year
Above 40 years

With a 48% market share in 2024, the 19-20 year old age group held the greatest share of the nail salon market and is anticipated to hold onto that position throughout the forecast period. Customers in this age range can be seen at social gatherings, weddings, parties, and other occasions. Customers can choose from a variety of services at the nail salon, including manicures, pedicures, and nail extensions. It is anticipated that all of these variables will propel market segment expansion. Younger clients, for instance, are more drawn to bright colors and innovative nail art. However, traditional and understated nail designs are preferred by senior clients. It is anticipated that targeting particular age groups with services and marketing initiatives will have an impact on market expansion.

by Service

Manicure
Pedicure
Nail Extensions
Nail Art

In 2024, the global nail salon market share was dominated by the manicure service segment. The benefits of manicures and pedicures draw clients since they pamper the hands and feet and work as a revitalizing treatment for the head and body. A growing demand for manicure services among individuals is anticipated to support the market's segment expansion, and many people are enjoying the pampering experience. Services like basic nail care, nail art, customisation, nail enhancements, spa, and wellbeing are included in this category.

by End User

Women
Men

In 2024, the women's segment accounted for the biggest share of the nail salon market, and it is anticipated to rise at a compound annual growth rate (CAGR) over the forecast period. The frequency with which women frequent nail salons extends beyond the straightforward offering of nail services and includes a whole experience centered on rest and self-care. Although historically dominated by female clients, men are increasingly requesting nail salon services, which has resulted in the development of niche services tailored to their requirements.

by Location Type

Standalone Salons
Salon Chains
Spa and Wellness Centres

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♦ Meet the Industry Leaders Revolutionizing the Nail Salon Market

North America:
1. Regis Corporation (USA)
2. Sally Beauty Holdings, Inc. (Texas, USA)
3. OPI Products, Inc. (California, USA)
4. Essie (New York, USA)
5. Estée Lauder Companies Inc. (USA)
6. CND (Creative Nail Design) (California, USA)
7. Nail Alliance:
8. Nailaholics:
9. Bio Sculpture Gel
Europe:
1. LVMH Moët Hennessy Louis Vuitton SE (Paris, France)
2. NAILS INC. - Headquarters (United Kingdom)
3. Alluring Nails & Tanning (UK)
4. Soho Beauty & Nail Boutique (Colombia)
5. Jin Soon Choi (UK)
6. Venús Nails (Spain)
7. Milano Nail Spa The Height (Italy)
Asia Pacific:
1. Hana Nail (China)
2. LOTUS NAILBAR & SPA (Japan)
3. ZAZAZOO Nail Salon (China)

♦ Uncover Key Insights Answering the Biggest Questions in the Nail Salon Market

What is Nail Salon ?
What is the growth rate of the Nail Salon Market?
Which are the factors expected to drive the Nail Salon market growth?
What is the CAGR at which the Nail Salon market will grow during the forecast period?
What are the different segments of the Nail Salon Market?
Which is the fastest growing region in the Nail Salon market?
What growth strategies are the players considering to increase their presence in Nail Salon ?
What are the upcoming opportunities and trends for the Nail Salon Market?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Nail Salon Market?
Who are the leading companies and what are their portfolios in Nail Salon Market?
What segments are covered in the Nail Salon Market?
Who are the key players in the Nail Salon market?

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♦ Explore the Revolutionary Products Powering Market Success

Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective

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