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Emerging Trends Influencing The Growth Of The Personalized Beauty Devices Market: L'Oréal Introduces HAPTA For Inclusive And Precise Makeup Application
Personalized Beauty Devices
How Big Is the Personalized Beauty Devices Market Size Expected to Be by 2034?
In recent times, the market size of personalized beauty devices has expanded at a consistent rate. Projections show that it is set to increase from $1.28 billion in 2024 to $1.32 billion in 2025, marking a compound annual growth rate (CAGR) of 3.3%. Factors such as heightened consumer awareness, the convenience of home use, the boom in e-commerce, emphasis on health and wellness, as well as anti-aging solutions have contributed to the growth observed in the historic period.
The market for personalized beauty devices is forecasted to witness stable expansion over the coming years. It is predicted to rise to $1.51 billion by 2029, increasing at a compound annual growth rate (CAGR) of 3.4%. This projected growth during the forecast period can be credited to greater emphasis on sustainability, widening of target audiences, support and standards from regulatory bodies, and concentration on the user experience. Notable trends for the forecast period encompass AI-enabled devices, the incorporation of augmented reality (AR) in beauty consultations, integration of smart beauty technology, DNA and genetic evaluations, the combination of telehealth, and a priority on mental wellbeing.
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What Are the Emerging Segments Within the Personalized Beauty Devices Market?
The personalized beauty devices market covered in this report is segmented -
1) By Product: Skin Care, Make-Up, Fragrances, Nails
2) By Service: At-Home, In-Store
3) By Sales Channel: Direct Sales, Modern Trade, Departmental Stores, Specialty Stores, Online Retailers, Mono Brand Stores, Other Sales channels
4) By Application: Consultation, Digital Questionnaire, Apps, Other Applications
Subsegments:
1) By Skin Care: Facial Cleansing Devices, LED Therapy Devices, Microdermabrasion Tools, Anti-Aging Devices
2) By Make-Up: Personalized Foundation Mixers, Smart Makeup Applicators, Virtual Try-On Tools
3) By Fragrances: Custom Fragrance Blending Devices, Smart Scent Diffusers
4) By Nails: Nail Art Printers, UV Or LED Nail Lamps, Smart Nail Care Devices
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What Long-Term Drivers Are Shaping Personalized Beauty Devices Market Trends?
The increase in understanding and consciousness about skincare is projected to stimulate the expansion of the personalized beauty devices market. Skincare relates to the habits and regimens people follow to preserve skin health, aesthetics, and vigour. The awareness about skincare is gaining momentum owing to multiple reasons such as the impact of social media, rising societal stress on self-care and wellness, skincare product endorsements by celebrities, and health and wellness-focused blogs and websites. As people become more familiar with their unique skin needs and the advantages of customized skincare routines, they are on the look out for creative solutions tailored to their specific skin problems. To illustrate, reports from the Hollywood Mirror Company, a UK-based company that creates handmade vanity mirrors, forecast in December 2023 that the revenue from skincare sales for 2025 should touch $177 billion. The skincare market in the United Kingdom is anticipated to hit $24.37 billion by 2024, backed by an expected investment of around $7.7 billion on advertising by the beauty industries in 2022. Accordingly, the escalating awareness about skincare is predicted to fuel the growth of the personalized beauty devices market.
Who Are the Top Competitors in Key Personalized Beauty Devices Market Segments?
Major companies operating in the personalized beauty devices market are Johnson & Johnson, Procter & Gamble Co., Unilever PLC, L'Oréal S.A., Koninklijke Philips N.V., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, Inc., L'Occitane Groupe SA, The Body Shop International Limited, Revlon, Inc., Kendo Holdings, Inc., Foreo AB, Tria Beauty, Inc., COSMEDIX, DERMAFLASH, Preemadonna Inc., ZIIP Beauty
What Personalized Beauty Devices Market Trends Are Gaining Traction Across Different Segments?
In the personalized beauty devices market, leading corporations emphasize creating novel products such as HAPTA to cater to the surging demand. HAPTA consistently maintains the application level and adjusts to the user's stance with the help of advanced sensors and equilibrium-preserving technology, thereby ensuring precision and stability in makeup application. For example, in January 2023, the French beauty company L'Oréal S.A., introduced HAPTA, a personalized beauty device. This device is designed to make beauty more accessible and all-embracing, assisting individuals suffering from conditions like limited grip capacity, essential tremors, and restricted hand and arm mobility. Along with its ergonomic design for comfortable usage, the device features intelligent motion controls and adaptable add-ons to increase the user's range of movement.
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Which Regions Are Becoming Hubs for Personalized Beauty Devices Market Innovation?
North America was the largest region in the personalized beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Personalized Beauty Devices Market?
2. What is the CAGR expected in the Personalized Beauty Devices Market?
3. What Are the Key Innovations Transforming the Personalized Beauty Devices Industry?
4. Which Region Is Leading the Personalized Beauty Devices Market?
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