Surging Social Media Adoption Fuels Sentiment Analysis Software Market Growth: An Emerging Driver Transforming The Sentiment Analysis Software Market Landscape

The Sentiment Analysis Software Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Sentiment Analysis Software Market?
In the past few years, there has been a swift expansion in the market size of sentiment analysis software. It is predicted to rise from $2.53 billion in 2024 to $3 billion in 2025, indicating a compound annual growth rate (CAGR) of 18.5%. Factors like favorable government policies, escalation in disposable income, increasing consciousness about product advantages, the surge in web applications, and growing need for predictive analytics in sentiment analysis have contributed to the growth observed in the historical period.

The market size of sentiment analysis software is predicted to undergo swift expansion in the following years, escalating to $5.83 billion by 2029 with a compound annual growth rate (CAGR) of 18.1%. This anticipated growth during the forecast period can be ascribed to factors such as amplified customer expectations, the need for customer experience management (CEM) solutions, a surge in the requirement for customer feedback management tools, growing significance in contemporary businesses, demographic growth, and heightened consumption. The forecast period is also expected to witness pivotal trends including technological progression and innovation, the utilization of machine learning (ML) and natural language processing (NLP) methodologies, the uptake of sentiment analysis software, the shift towards cloud-based sentiment analysis solutions, and the increased use of social media platforms.

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What Are the Different Sentiment Analysis Software Market Segments?
The sentiment analysis software market covered in this report is segmented -

1) By Type: On-Premises Sentiment Analysis Software, Web-Based Sentiment Analysis Software
2) By Analytical Tool: Text Analytics, Social Media Monitoring, Voice Analytics, Natural language processing (NLP)
3) By Enterprise Size: Small And Medium Size Enterprise, Large Enterprise
4) By End-User: Banking, Financial Services, And Insurance (BFSI), Media And Telecom, Government, Healthcare, Manufacturing, Retail, Other End-Users

Subsegments:
1) By On-Premises Sentiment Analysis Software: Standalone Software, Integrated Software Solutions
2) By Web-Based Sentiment Analysis Software: Cloud-Based Software, SaaS-Based Software

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What Are the Primary Drivers Shaping the Sentiment Analysis Software Market?
The soaring need for social media platforms is projected to spur the expansion of the sentiment analysis software market. Social media outlets, which are online mediums that let users generate and disseminate content, partake in social interaction, and connect with others, are seeing a surge in user adoption. This growth is attributable to factors such as cultural influence, the ease of mobile access, information consumption, and brand exposure efforts. Sentiment analysis software serves as a vital tool in stimulating a safe and cordial online ambience as it can automatically pinpoint and alert about content that carries unfavourable or offensive feelings, intolerant language, or unsuitable speech. These features assist social media platforms in swiftly eliminating or concealing damaging content. For example, a January 2024 report from We Are Social Ltd, a UK-based company specialising in social media creative and analytics, noted a 5.6 percent year-on-year growth in social media user identities, adding 266 million new users in 2023. Consequently, the escalating uptake of social media platforms is fuelling the sentiment analysis software market's growth.

Which Companies Are Leading in the Sentiment Analysis Software Market?
Major companies operating in the sentiment analysis software market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., OpenText Corporation, SAS Institute Inc., Brandwatch Limited, Talkwalker Inc., Meltwater US Inc., QuestionPro Inc., Clarabridge Inc., Bitext Innovations S.L., Aylien Ltd., NetOwl LLC, MonkeyLearn Inc., Reputation Refinery LLC, DatumBox Inc., Voci Technologies Inc., Keatext Inc., Lexalytics Inc., Angoss Software Corporation, MeaningCloud LLC

What Trends Are Expected to Dominate the Sentiment Analysis Software Market in the Next 5 Years?
Major players in the sentiment analysis software market are concentrating their efforts on forging strategic alliances to develop innovative solutions based on artificial intelligence, such as AI-driven speech analytics solutions. This will improve the precision, scalability, and real-time analysis of customers' sentiments, providing actionable insights. These AI-driven speech analytics solutions use machine learning algorithms to interpret vast quantities of textual data, thus offering essential insights into customers' perspectives, feelings, and attitudes. To illustrate, in February 2024, Bharti Airtel, a US-based telecom service provider, joined forces with NVIDIA, a US-based software firm, to create AI-driven speech analytics solutions aimed at transforming customer service. The goal of this partnership is to enhance the overall customer experience for all calls coming into Airtel's contact center. The technology was built using NVIDIA's Triton Inference Server, an inference serving software compatible with multiple frameworks included in the NVIDIA AI Enterprise software package, and the NVIDIANeMo conversational AI toolkit. This innovation allows Airtel to accurately comprehend language and implement meaningful changes in its operations to better serve agents and customers, thereby improving customer satisfaction.

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What Are the Top Revenue-Generating Geographies in the Sentiment Analysis Software Market?
North America was the largest region in the sentiment analysis software market in 2024. The regions covered in the sentiment analysis software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Sentiment Analysis Software Market?
2. What is the CAGR expected in the Sentiment Analysis Software Market?
3. What Are the Key Innovations Transforming the Sentiment Analysis Software Industry?
4. Which Region Is Leading the Sentiment Analysis Software Market?

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