Eco-friendly Packaging Boosts Wrapping Paper Market to USD 6.9 Billion by 2032 - Transparency Market Research

The global wrapping paper market was valued at US$ 4.5 billion in 2023 and is projected to reach US$ 6.9 billion by the end of 2032, expanding at a CAGR of 4.0% from 2024 to 2032, according to a recent analysis by Transparency Market Research (TMR).

The growing popularity of fast food, coupled with the increasing demand for sustainable and aesthetically appealing packaging, is significantly boosting market growth. The shift toward eco-friendly wrapping solutions that utilize post-consumer recycled materials is expected to create new business opportunities.

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Market Drivers and Trends

Escalating Fast Food Consumption Propels Wrapping Paper Market Demand

The global fast food industry has witnessed remarkable growth in recent years, fueled by urbanization, busier lifestyles, and increasing disposable income. As per The Agriculture and Horticulture Department Board, more than 90% of consumers prefer fast food and ready-to-eat meals over traditional home-cooked meals.

Wrapping paper plays a vital role in food hygiene and presentation for burgers, sandwiches, tacos, and other portable meals.

Leading food chains, including McDonald's, prioritize wrapping paper as their primary packaging material.

Food companies are actively seeking packaging suppliers that ensure hygienic, durable, and visually appealing wrapping solutions.

The increasing global demand for on-the-go meals is anticipated to fuel the expansion of the wrapping paper industry over the next decade.

Surging Demand for Festive Gift Presentation Boosts Market Growth

Wrapping paper is widely used in seasonal celebrations such as Christmas, New Year, and regional festivals. Consumers are increasingly opting for customized, themed wrapping solutions that enhance the visual appeal of gifts.

Key market players are focusing on seasonal packaging innovations to drive sales.

Commercial entities, including corporate offices and educational institutions, contribute to the demand by using wrapping paper for event giveaways and corporate gifts.

The preference for premium designs, textures, and recyclable wrapping materials is creating a strong market for specialty wrapping paper.
Sustainability Trends Impact Traditional Wrapping Paper Production

Environmental concerns regarding plastic-based wrapping paper have led to a regulatory push for biodegradable and recyclable alternatives. In response, packaging manufacturers are innovating eco-friendly solutions.

Regulatory bodies such as the U.S. FDA are enforcing stringent food safety packaging standards.

The shift toward plastic-free and compostable wrapping solutions is expected to reshape the industry landscape.

Companies investing in sustainable packaging R&D are likely to gain a competitive edge.

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Competitive Landscape

Leading companies in the wrapping paper market are focusing on sustainability, customization, and regulatory compliance.

Key industry players profiled in the report include:

Oji Paper Co., Ltd.
Nippon Paper Industries Co., Ltd.
Stora Enso Oyj
Gascogne Group
IG Design Group
Twin Rivers Paper Company
Jukebox Print Inc.
Seaman Paper Company
Nordic Paper AS
JUNG Verpackungen GmbH

Market leaders are investing in eco-friendly solutions and recyclable packaging to align with consumer preferences and regulatory standards.

Frequently Asked Questions

How big was the global wrapping paper market in 2023?

The market was valued at US$ 4.5 billion in 2023.
What is the expected market growth during the forecast period?

The industry is projected to expand at a CAGR of 4.0% from 2024 to 2032.
What will be the market size by the end of 2032?

The wrapping paper market is anticipated to reach US$ 6.9 billion.
Which region held the largest market share in 2023?

Asia Pacific led the global market in 2023.
Who are the major players in the wrapping paper industry?

Companies such as Oji Paper Co., Ltd., Stora Enso Oyj, IG Design Group, Seaman Paper Company, and Nordic Paper AS are among the key manufacturers.

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