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SIBLINGS LAUNCHES 'NJUTA' BODY BAR, INSPIRED BY SWEDISH JOY AND CALIFORNIA NATURE

05-21-2025 06:51 PM CET | Consumer Goods & Retail

Press release from: Siblings

Njuta's woodsy-citrus scent brings fresh start to summer skin.

Njuta's woodsy-citrus scent brings fresh start to summer skin.

Siblings, the eco-luxury brand known for refillable candles and skin-nourishing soap, is introducing a new limited-edition body bar: Njuta (pronounced nyoo-tah) Swedish for "enjoy." The scent, inspired by moments of calm and mountain air, marks the brand's first hospitality collaboration and will debut at PlumpJack Inn in Lake Tahoe before its wider release.

Crafted for deep relaxation, Njuta balances notes of orange and mandarin with earthy undertones of white sage and California almond, grounded by a hint of sea salt from the Pacific Ocean. It's a scent designed to feel like a deep breath.

"Njuta is all about everyday joy," said Siblings co-founder Eva Eckerblad. "It's that moment when you finally get five quiet minutes to yourself and it smells like citrus, sage, and sunshine. We made this bar to help people find a little bliss in the middle of their routine."

"We've always believed scent can spark a sense of real enjoyment," added co-founder David Bronkie. "With Njuta, we wanted to turn an ordinary shower into something feel-good and grounding. I'm especially excited to partner with our friends at PlumpJack Inn - where you really can jump into a mountain lake or take a deep breath under tall trees. It's simple, happy, and just really good soap."

Triple-milled and 100% natural, the Njuta Body Bar ($16) offers a rich lather that cleanses gently while moisturizing deeply. Oatmeal kernels exfoliate sun-stressed skin, while olive and coconut oil help strengthen the skin's natural moisture barrier. Like all Siblings soap, Njuta is free from synthetics, parabens, and sulfates.

Find Siblings other body bars and Njuta at Siblings.co.

Siblings Inc.
1111B South Governors Ave. 6173
Dover, DE 19904
Laura Podesta, Communications
Laura@Siblings.co

About Siblings
Founded in 2019 by real-life siblings Eva Eckerblad and David Bronkie, Siblings is a Brooklyn and Stockholm-based company on a mission to transform how we think about everyday household items. Growing up in Western New York, sustainability and craftsmanship were integral parts of their lives. Eva and David watched their parents compost, build, and create with a focus on lasting quality.

After spending years in Sweden, where design and durability are deeply valued, Eva returned to the U.S. and was struck by the stark contrast of a throwaway culture. Together with David, she set out to offer an alternative-starting with candles.

Described as "heavenly scented" by Architectural Digest, Siblings' products are thoughtfully crafted to be better for both people and the planet. Rooted in a commitment to sustainability without sacrificing comfort, their products are designed to last, just like the values that shaped the company. For more information, visit https://siblings.co.

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