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Extended Warranty Market Size, Share, Forecast 2025 - 2033

05-21-2025 11:11 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: IMARC Group

Extended Warranty Market

Extended Warranty Market

The global extended warranty market reached a valuation of USD 147.1 billion in 2024 and is projected to expand to USD 239.0 billion by 2033, growing at a CAGR of 5.5% during 2025-2033. This growth is driven by increasing consumer demand for financial protection against unexpected product failures, rising sales of high-value items, and the growing complexity of consumer electronics, appliances, and vehicles. Additionally, the integration of digital technologies and the shift towards online shopping platforms are enhancing the accessibility and convenience of purchasing extended warranties, further propelling market growth.

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Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Extended Warranty Market Key Takeaways

• Market Size and Growth: The global extended warranty market was valued at USD 147.1 billion in 2024 and is expected to reach USD 239.0 billion by 2033, exhibiting a CAGR of 5.5% during 2025-2033.
• Dominant Coverage Type: Standard protection plans currently dominate the market, offering basic coverage beyond the manufacturer's warranty.
• Leading Application Segment: Automobiles account for the majority of the market share, reflecting the high value and complexity of modern vehicles.
• Primary Distribution Channel: Manufacturers are the leading distribution channel, providing extended warranties directly to consumers at the point of sale.
• Main End Users: Individuals represent the largest end-user segment, driven by the desire for extended protection on personal purchases.
• Regional Leadership: North America holds the largest market share, attributed to high consumer awareness and the widespread adoption of extended warranties.

Market Growth Factors

1. Increasing Consumer Demand for Product Protection

Consumers are increasingly seeking financial protection against unforeseen defects and malfunctions in high-value products such as electronics, appliances, and vehicles. The desire to minimize repair costs and extend the lifespan of these products is driving the demand for extended warranties. This trend is particularly evident in the automotive sector, where the complexity and cost of repairs have led consumers to opt for extended coverage.

2. Technological Advancements Enhancing Warranty Services

The integration of digital technologies, including artificial intelligence (AI), is revolutionizing the extended warranty market. AI-powered tools are being utilized for predictive analytics, enabling companies to assess potential risks and offer personalized warranty plans. For instance, in June 2024, Tavant and Daimler Truck North America partnered to modernize service operations with AI-driven solutions, including extended warranty management.

3. Expansion of Online Sales Channels

The growth of e-commerce platforms has made it easier for consumers to purchase extended warranties alongside their products. Online channels offer convenience and accessibility, allowing consumers to compare different warranty options and make informed decisions. This shift towards online purchasing is enhancing the accessibility and convenience of extended warranties, further propelling market growth.

Market Segmentation

Breakup by Coverage:

• Standard Protection Plan: Offers basic coverage beyond the manufacturer's warranty, covering mechanical and electrical failures.
• Accidental Protection Plan: Provides coverage for damages resulting from accidents, such as drops, spills, or other unintentional damages.

Breakup by Application:

• Automobiles: Extended warranties for vehicles, covering repairs and maintenance beyond the standard warranty period.
• Consumer Electronics: Covers electronic devices like TVs, audio systems, and cameras against malfunctions and defects.
• Home Appliances: Provides protection for appliances such as refrigerators, washing machines, and ovens against breakdowns.
• Mobile Devices and PCs: Offers coverage for smartphones, tablets, laptops, and desktops against hardware and software issues.
• Others: Includes extended warranties for other products not categorized above, offering similar protection benefits.

Breakup by Distribution Channel:

• Manufacturers: Original equipment manufacturers offering extended warranties directly to consumers.
• Retailers: Retail outlets providing extended warranty options at the point of sale.
• Others: Third-party providers and online platforms offering extended warranty services.

Breakup by End User:

• Individuals: Consumers purchasing extended warranties for personal use products.
• Business: Organizations acquiring extended warranties for commercial equipment and assets.

Breakup by Region:

o North America (United States, Canada)
o Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
o Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
o Latin America (Brazil, Mexico, Others)
o Middle East and Africa

Regional Insights

North America leads the extended warranty market, driven by high consumer awareness and the widespread adoption of extended warranties. The presence of major manufacturers and retailers, along with a strong emphasis on customer service and protection, contributes to the region's dominance. The integration of advanced technologies and a robust e-commerce infrastructure further bolster market growth in this region.

Recent Developments & News

In June 2024, Tavant and Daimler Truck North America partnered to modernize service operations with AI-driven solutions, including extended warranty management. Additionally, Lenovo's Motorola unveiled new smartphone models in China, highlighting the growing demand for extended warranties in the consumer electronics sector. These innovations reflect the market's shift towards integrating advanced technologies to enhance customer experience and streamline warranty services.

Key Players

Allianz Assistance (Allianz SE), American International Group Inc., AmTrust Financial, Assurant Inc., Asurion LLC, Axa S.A., Carchex, CarShield LLC, Chubb, Edel Assurance LLP, Endurance Warranty Services LLC, SquareTrade Inc. (The Allstate Corporation) etc.

Ask Analyst for Customization:
https://www.imarcgroup.com/request?type=report&id=5197&flag=C

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

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