Organic Stevia Market to Reach USD 1,449.4 Million by 2035, Driven by Rising Demand for Natural Sweeteners and Clean Label Trends

The global organic stevia market is projected to grow significantly over the coming decade. Valued at USD 1,025.4 million in 2025, the market is expected to reach USD 1,449.4 million by 2035, expanding at a compound annual growth rate (CAGR) of 3.6% from 2025 to 2035. This growth is being propelled by a heightened consumer preference for clean-label and plant-based sweeteners, particularly in the food and beverage sector.

Consumers' growing concerns over excessive sugar consumption, along with an increasing shift toward natural alternatives, are key factors encouraging the adoption of organic stevia. As demand for sugar-free and low-calorie products rises, companies across the globe are investing in innovative stevia formulations to cater to a health-conscious audience.

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Key Organic Stevia Market Trends Highlighted:

• Clean Label and Natural Ingredients: A surge in demand for food and beverage products with clean labels and natural sweeteners is pushing manufacturers to switch from synthetic to organic options like stevia.
• Plant-Based and Vegan Products: Organic stevia is widely used in vegan and plant-based recipes, aligning with growing dietary preferences worldwide.
• Expanded Applications Beyond Beverages: Although beverages dominate stevia usage, new applications in dairy, bakery, and even personal care products are gaining traction.

Organic Stevia Industry Developments:

• In 2024, Cargill Inc. announced the expansion of its organic stevia production facility in Europe, aiming to meet the growing demand from European food manufacturers.
• Ingredion Incorporated launched a new range of organic stevia sweeteners designed specifically for sugar reduction in dairy and bakery applications.
• Tate & Lyle entered into a strategic partnership with stevia leaf farmers to promote sustainable and organic cultivation practices in Asia.

Key Takeaways of the Report:

• The global organic stevia market is forecasted to grow at a CAGR of 3.6% from 2025 to 2035, reaching USD 1,449.4 million.
• Health awareness and demand for natural, sugar-free alternatives are driving market expansion.
• Leading companies are investing in sustainable sourcing and product innovation to gain competitive advantage.
• Significant growth is projected in emerging economies, particularly India and China.

Organic Stevia Market Drivers:

The growing demand for sugar substitutes is primarily driven by increased health awareness and a global effort to reduce sugar consumption. Consumers are becoming more conscious of the health risks associated with high sugar intake, such as obesity and diabetes, prompting a shift to safer and natural alternatives.

Additionally, advancements in sweetener technology are enabling producers to create more refined and better-tasting stevia products. As stevia is increasingly used in mainstream food and beverage formulations, its role in promoting healthier eating habits continues to strengthen.

According to the Centre for the Promotion of Imports (CBI), global sweetener consumption is growing at a rapid pace, further underlining the market potential for organic stevia in the coming decade.

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Country-Wise CAGR Analysis (2025 to 2035):

• USA: The organic stevia market in the United States is expected to grow at a CAGR of 5.1%, driven by increasing demand for low-calorie beverages and health supplements.
• Germany: In Germany, a 4.8% CAGR is forecasted due to strong consumer preference for organic, sustainable, and non-GMO ingredients in packaged foods.
• China: China's market is projected to grow at a 6.0% CAGR, with rapid urbanization, changing dietary habits, and increasing awareness of lifestyle diseases boosting stevia consumption.
• Japan: Japan is expected to witness a 4.3% CAGR, supported by the country's traditionally low-sugar dietary culture and interest in plant-based ingredients.
• India: Leading with a 7.2% CAGR, India represents the fastest-growing market. Rising rates of diabetes and obesity, combined with a strong herbal and natural product industry, are fueling adoption.

Competition Outlook:

The organic stevia market is moderately consolidated, with leading companies focusing on product innovation, strategic partnerships, and sustainability to enhance their market position. Key players include:

• Cargill Incorporated
• SWEETLEAF Pure
• PureCircle Ltd.
• Easy Use
• Sunwin Stevia International Inc.
• NOW FOODS
• KAL
• Evolva Holding SA
• Nature Restore
• Tate and Lyle Plc.

These companies are actively investing in R&D to improve the taste, solubility, and stability of stevia extracts while also ensuring sustainable farming practices and transparency in sourcing.

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Organic Stevia Market Segmentation

By Extract Type:
As per Extract Type, the industry is categorized into Liquid, Powder and Leaf.

By Sales Channel:
As per Sales Channel, the industry is categorized into Online and Offline.

By Application:
As per Application, the industry is categorized into Dairy Product, Bakery, Packaged Foods, Table top Sweeteners, Beverages, Confectionary and Others.

By Region:
The market is analyzed across North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic countries, Russia and Belarus, and the Middle East & Africa.

Explore FMI's related ongoing Coverage in Food and Beverage Domain:

Stevia Market: https://www.futuremarketinsights.com/reports/global-stevia-market

Steviacane Market: https://www.futuremarketinsights.com/reports/steviacane-market

Korea Stevia Market: https://www.futuremarketinsights.com/reports/demand-and-trends-analysis-of-stevia-in-korea

Western Europe Stevia Market: https://www.futuremarketinsights.com/reports/demand-and-trends-analysis-of-stevia-in-western-europe

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This release was published on openPR.