Press release
Synergistic Impact Of Social Media And E-commerce On Mobile Advertising Growth: A Significant Driver Propelling The Mobile Advertising Market In 2025
Mobile Advertising Market Size
What Is the Mobile Advertising Market Size and Projected Growth Rate?
In the past few years, the size of the mobile advertising market has been escalating fast. It is anticipated that it will expand from $277.73 billion in 2024 to $320.95 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 15.6%. Factors such as widespread use of smartphones, expansion of the mobile app ecosystem, advancements in data analytics and targeting, influence of social media, and shifts in consumer behavior have contributed to the growth observed in the historical period.
The market size of mobile advertising is set to experience a significant surge in the coming years, expanding to $563.97 billion by 2029 with an annual growth rate (CAGR) of 15.1%. The expected expansion during the forecast period is due to factors such as integration of augmented (ar) and virtual reality (vr), advances in artificial intelligence and machine learning, the surge in in-app advertising, privacy regulations and ad transparency, and cross-platform integration. The future trends during the predicted period will be driven by the emergence of 5g technology, progression in mobile technologies, growth in in-app advertising, dominance of video, and the expansion of programmatic advertising.
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What Are the Major Segments in the Mobile Advertising Market?
The mobile advertising market covered in this report is segmented -
1) By Format Type: Search, Display, Digital Video, Other Format Types
2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories
3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices
4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals
Subsegments:
1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results
2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads
3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads
4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads
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What Are The Driving Mobile Advertising Market Evolution?
The growth of the mobile advertising market is anticipated to be fueled by the increased usage of social media and e-commerce. Online platforms that facilitate social interactions and content sharing are referred to as social media, while e-commerce is the online buying and selling of products and services. These domains make use of mobile advertising to benefit from the prevalent smartphone usage, offering targeted and captivating marketing strategies that naturally blend with users' online activities. This enhances brand recognition, encourages customer engagement, and stimulates sales in the evolving digital environment. For instance, in the third quarter of 2023, e-commerce sales made up 15.6% of all sales, according to the United States Census Bureau. Furthermore, Meltwater, a Dutch software company, reported that the UK had 35 million LinkedIn members and 28.75 million Instagram users in February 2023. Plus, between 2022 and 2023, LinkedIn's potential ad reach in the UK increased by 2.9%. Therefore, the mobile advertising market's growth is being fueled by the increased influence of social media and e-commerce. The mobile advertising market is expected to be driven in the future by the ascent of digital advertising. Digital advertising, the practice of displaying ads across online channels including social networking sites, websites, and search engines to promote businesses and their offerings, when applied to mobile advertising, augments brand exposure by implementing targeted strategies, customized content, and interactive sections to effectively engage mobile users. This adaptability across various mobile platforms and the ability to monitor user actions aids in ad campaign enhancement and amplifies mobile advertising endeavors. For instance, between June and August 2023, MediaRadar, an American customizable advertising intelligence platform, saw a significant rise in the number of active AI advertisers, with 120 AI brands partaking in advertising ventures. This signifies a striking 87% surge compared to the previous summer of 2022, which recorded only 70 AI advertisers. Hence, the mobile advertising market is being propelled by digital advertising dominance.
Which Firms Dominate The Mobile Advertising Market Segments?
Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.
What Trends Are Expected to Dominate the Mobile Advertising Market in the Next 5 Years?
Major businesses in the mobile advertising market are embracing innovative technologies such as artificial intelligence (AI)-enhanced marketing automation tools to assist brands in achieving precise objectives for their advertisements. These AI-powered tools are engineered to automate and streamline a variety of marketing tasks using AI and machine learning, thus enhancing efficiency and productivity. Alphabet Inc., a technology firm based in the U.S., introduced two new AI-based features for marketers in June 2023. The first feature, known as Demand Gen, is a mobile advertising tool that leverages AI to position an advertiser's imagery and video ads across different products like Gmail, YouTube feed, and Shorts. The second feature uses AI to discover optimal ad placements and increase the visibility of a brand's video ads. These features eliminate the need for advertisers to decide where to place their ads, focusing instead on finding the best locations.
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Which Is The Largest Region In The Mobile Advertising Market?
North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Mobile Advertising Market?
2. What is the CAGR expected in the Mobile Advertising Market?
3. What Are the Key Innovations Transforming the Mobile Advertising Industry?
4. Which Region Is Leading the Mobile Advertising Market?
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