Emerging Trends Influencing The Growth Of The Location-based Advertising Market: Innovative Advancements Redefine The Location-Based Advertising Landscape With Advanced Platforms

The Location-based Advertising Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Location-based Advertising Market Size and Projected Growth Rate?
The market size for location-based advertising has expanded swiftly over the recent years. It is projected to increase from $123.34 billion in 2024 to $143.47 billion in 2025, with a compound annual growth rate (CAGR) of 16.3%. The growth experienced within the historic period can be credited to the upsurge of location-based social platforms, the development of smart cities and the Internet of Things (IoT), along with the consumer's desire for personalized experiences. Also contributing to this growth is the rising demand for personalized adverts and the increased usage of dynamic creative optimization (DCO).

In the coming years, the market size for location-based ads is predicted to experience accelerated expansion. It is forecasted to reach $263.45 billion in 2029, showing a compound annual growth rate (CAGR) of 16.4%. Various factors contributing to this expected growth during the prediction period include increased usage of mobile devices, adoption of 5G technology, enhancement in e-commerce services, accessibility to real-time customer location data, and better understanding of customer behaviour. Notable trends for the forecast period encompass developments in geolocation technology, incorporation of artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB) procedures, augmented reality (AR) promotion, and the use of location intelligence platforms.

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What Are the Major Segments in the Location-based Advertising Market?
The location-based advertising market covered in this report is segmented -

1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
2) By Advertisement Type: Push Advertising, Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals

Subsegments:
1) By Geotargeting: Regional Targeting, City-Level Targeting, Country-Level Targeting
2) By Geofencing: Proximity-Based Advertising, Real-time Location Alerts
3) By Beaconing: Bluetooth Low Energy (BLE) Beacons, Proximity marketing With Beacons
4) By Mobile Targeting: App-Based Targeting, Device-Based Targeting, Location-Triggered Ads
5) By Geo-Conquesting: Competitor Location Targeting, Brand-specific Location Targeting

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What Are The Driving Location-based Advertising Market Evolution?
The growth of the location-based advertising market is expected to be fueled by the soaring popularity of mobile devices. These devices, with uninterrupted internet connectivity, allow users to instantaneously access information, updates and news, while using Global Positioning System (GPS) technology to facilitate location-based advertising. This offers businesses the opportunity to deliver targeted, relevant advertisements based on the user's real-time location. Uswitch Limited, a financial conduct authority based in the UK, reported that there was a 3.8% rise in the number of mobile connections in February 2024, totaling up to 71.8 million connections. This is an increase of approximately 2.6 million connections from 2021. It is projected that by 2025, 68.3 million individuals will inhabit the UK, and 95% (equivalent to nearly 65 million people) of them are expected to own smartphones. With these numbers in perspective, the rising ubiquity of mobile devices is steering the expansion of the location-based advertising market.

Which Firms Dominate The Location-based Advertising Market Segments?
Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

What Are the Major Trends Shaping the Location-based Advertising Market?
Leading firms in the location-based advertising sector are concentrating on creating innovative and technologically advanced solutions, including location-based advertising platforms, to obtain a competitive advantage in the industry. This digital marketing tool uses geospatial data from mobile devices or other sources to serve targeted ads to consumers leveraging their real-time or historical geographic data. For instance, Moovit, an Israeli mobile advertising firm, introduced a new location-based advertising platform in July 2022 that enables brands to engage with transit users on the move. The platform permits advertisers to target Moovit users based on their current position and route points throughout their travel. This advertising platform abides by the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), given that users have to give permission for the app to monitor their location, a consent they can retract anytime.

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Which Is The Largest Region In The Location-based Advertising Market?
North America was the largest region in the location-based advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Location-based Advertising Market?
2. What is the CAGR expected in the Location-based Advertising Market?
3. What Are the Key Innovations Transforming the Location-based Advertising Industry?
4. Which Region Is Leading the Location-based Advertising Market?

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